Must-click link: Breaking down Juan Gonzalez’s Hall of Fame brochure

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The other day I was minding my own business when Sam Miller of the Orange County Register and Baseball Prospectus Im’d me and asked me if I knew Juan Gonzalez’s nickname. I said “sure, Juan Gone.”  He said “know any others?”  I said “no, should I?”  He said “thanks.”  I probably should have known Sam was up to something.

That something is a pretty brilliant takedown of the ridiculous brochure that is making the rounds pumping up Gonzalez’s Hall of Fame candidacy.  A brochure which repeatedly refers to him as “Igor” as if anyone ever called him that ever. I mean, sure, someone did someplace, but it never stuck among baseball fans.  If that’s all it takes to claim a nickname I would have sent out brochures calling myself “Flapjack” or “Hi-top” or “T-bone” years ago.

Anyway, brilliant piece by Sam which should remind PR professionals that sometimes (read: every time) less is more. And nothing is often preferable.