The other day I was minding my own business when Sam Miller of the Orange County Register and Baseball Prospectus Im’d me and asked me if I knew Juan Gonzalez’s nickname. I said “sure, Juan Gone.” He said “know any others?” I said “no, should I?” He said “thanks.” I probably should have known Sam was up to something.
That something is a pretty brilliant takedown of the ridiculous brochure that is making the rounds pumping up Gonzalez’s Hall of Fame candidacy. A brochure which repeatedly refers to him as “Igor” as if anyone ever called him that ever. I mean, sure, someone did someplace, but it never stuck among baseball fans. If that’s all it takes to claim a nickname I would have sent out brochures calling myself “Flapjack” or “Hi-top” or “T-bone” years ago.
Anyway, brilliant piece by Sam which should remind PR professionals that sometimes (read: every time) less is more. And nothing is often preferable.