Brian Cashman sleeps in Times Square to raise awareness for homeless youth

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I made a passing, joking reference to Brian Cashman sleeping on the streets this morning, but the story behind that deserves its own spotlight.  From the New York Daily News, here’s why he was doing it:

Cashman was hoping that joining a group of nearly 50 business leaders in the Covenant House CEO Solidarity Sleepout would make people think about the plight of homeless youth, some of whom find help every day at the shelter near the Port Authority Bus Terminal.

Those friggin’ 1% cause most of our problems, I’m told, but they’re not all bad.

Seriously, though: very cool by Cashman.  He got a lot of criticism as his public profile began to increase a few years ago, but the man seems to understand how much good he can do given his position.