89 percent of televisions in St. Louis tuned into Game 7

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St. Louis’ whole “best fans in baseball” thing can get a little tired. But there are times when the city truly backs it up. Like… well… last night.

Via MLB’s public relations department, 80 percent of the televisions in St. Louis were tuned into the FOX broadcast throughout Friday’s World Series Game 7, and 89 percent of the city’s screens were tuned in by the final out of the 6-2 victory.

St. Louis is different than other baseball-loving cities (like New York, Boston, Chicago or San Francisco) in that nearly all of its inhabitants were born or raised (or both) in the area. Because of industry, geography, and other factors, it’s not a place that attracts a ton of permanent out-of-towners.

Almost everyone grows up watching the Cardinals, with a decent-to-extensive understanding of the club’s history and the current roster makeup. Of course they were watching. But that 89 percent mark is still quite amazing, and a reflection of how baseball-crazy the Gateway City really can be.

Friday’s Game 7 drew a total of 25.4 million viewers around the country, making it the most-watched baseball game since the Red Sox ended their 86-year championship drought in St. Louis back in 2004.

MLB sells share of BAMTech to Walt Disney Co. for $900M

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NEW YORK – Major League Baseball has sold its remaining share of a streaming service technology company to the Walt Disney Co. for $900 million.

The sale was disclosed Tuesday in Walt Disney Co.’s annual filing report through the SEC. MLB received the $900 million in exchange for the 15% stake it still had in a company called BAMTech, which originally started as MLB Advanced Media in 2000.

The technology helped MLB become a leader in sports streaming in the 2000s.

Walt Disney Co. has been buying chunks of BAMTech for the past five years and now owns 100% of the company. The National Hockey League sold its 10% share of BAMTech to Walt Disney Co. for a reported $350 million in 2021.