Should phone companies sponsor the bullpen phones?

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Did you know that the Chinese word for “crisis” is the same as that for “opportunity.”  Ha! Just kidding! That’s not true at all!  But it makes people feel better, so why not let ’em go with it?  And besides, it’s not like there isn’t some truth to it. When bad things happen it gives you an opportunity — hell, sometimes an engraved invitation — to reflect and see if things could be done a better way.

Or at least a more lucrative way.  CNBC’s Darren Rovell is good at thinking along those lines and thinks out loud today about how Tony La Russa’s ill bullpen phone communication could be spun into an opportunity for Major League Baseball and some lucky sponsor:

Major League Baseball has 16 official sponsors, and surprise, surprise, not one of them has anything to do with phones … Imagine LaRussa picking up a smart phone with a huge logo on it or going into a booth built in each dugout with the company’s logo on it to text on it. As part of the deal, that company would get a media buy included that would assure that the TV networks would show the managers making the call.

Always look on the green side of life, I suppose.  But I do wonder: what happens if last night’s event took place — a bullpen coach misunderstands the manager’s instructions — but this time there’s a giant “Verizon” or “Sprint” logo on the side? Isn’t that, you know, bad marketing?  I don’t think phone companies run negative ads against each other anymore, but if they did, a dropped call or garbled communication would basically write one itself.

I floated the idea on Twitter earlier and people told me that no one blinks when the headsets — sponsor-supplied equipment! — go down during NFL games, so maybe I’m just being paranoid.  Or maybe I’m just looking for any excuse to avoid having commercialism and corporate sponsorship intrude any further into the game than it already has.

Lucas Giolito earns second shutout of season

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The Twins have arguably baseball’s scariest offense. Their average of 5.87 runs per game is second only to the Yankees (5.90) while leading the league in slugging percentage (.501), OPS (.840), and home runs (244). White Sox starter Lucas Giolito made their offense look impotent on Wednesday, blanking them over nine innings for his second shutout of the season. The White Sox won 4-0.

Giolito allowed just three hits and walked none while fanning 12 batters over his nine innings of work. He’s now 14-6 with a 3.20 ERA and a 194/51 K/BB ratio in 151 2/3 innings on the season. Giolito is very much in the AL Cy Young Award picture. The Astros’ Justin Verlander leads the league in ERA at 2.81. A strong finish to the season for Giolito could certainly see his ERA dip below 3.00.

As mentioned, Wednesday’s shutout was Giolito’s second of the season. He and the Indians’ Shane Bieber are the only pitchers with multiple shutouts this season. They are two of only 21 pitchers with a shutout.