Fox: we have no complaints about the World Series ratings

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Folks are going to complain about the World Series ratings as soon as they start trickling in.  They’re really going to complain when the Rams-Cowboys game on Sunday doubles the ratings of the Cardinals-Rangers game just around the corner later that evening.  We know that by now.

But as Variety’s (and Dodgers Thoughts’) Jon Weisman reports, Fox is quite pleased, thank you very much, with the state of the ratings and their investment.

Ads sold out earlier than ever, Fox Sports’ vice-chairman Ed Goren said. And the ratings, while certainly not what they used to be, aren’t bad when you compare baseball to itself and other programming in this increasingly fragmented media landscape as opposed to simply comparing it to the ratings behemoth that is the NFL:

“First off, the World Series last year, we won primetime for the week.  Even last year’s World Series … in 1971, there was a Pirates-Orioles World Series, and it was the eighth highest-rated show of the year. Last year’s World Series was the eighth-highest rated show of the year also.  In this 500-channel universe, the numbers that the World Series pulls in viewership are substantial year after year. Some years are better than others — the more games you get, the better you’ll be — but it is still a major, major ratings attraction.”

Baseball TV rights will be up for bidding again after the 2012 season. I’m guessing Fox, and other outlets, will be involved in the bidding.  All of these are companies, it should be noted, that aren’t in the business of burning cash for the hell of it.

Rockies, Trevor Story agree on two-year, $27.5 million contract

Trevor Story
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ESPN’s Jeff Passan reports that the Rockies and shortstop Trevor Story have come to terms on a two-year, $27.5 million deal, buying out his two remaining years of arbitration eligibility.

Story, 27, and the Rockies did not agree on a salary before the deadline earlier this month. Story filed for $11.5 million while the team countered at $10.75 million. The average annual value of this deal — $13.75 million — puts him a little bit ahead this year and likely a little bit behind next year.

This past season in Colorado, Story hit .294/.363/.554 with 35 home runs, 85 RBI, 111 runs scored, and 23 stolen bases over 656 trips to the plate. He also continued to rank among the game’s best defensive shortstops. Per FanGraphs, Story’s 10.9 Wins Above Replacement over the last two seasons is fifth-best among shortstops (min. 1,000 PA) behind Alex Bregman, Francisco Lindor, Xander Bogaerts, and Marcus Semien.

With third baseman Nolan Arenado likely on his way out via trade, one wonders if the same fate awaits Story at some point over the next two seasons.