Folks are going to complain about the World Series ratings as soon as they start trickling in. They’re really going to complain when the Rams-Cowboys game on Sunday doubles the ratings of the Cardinals-Rangers game just around the corner later that evening. We know that by now.
But as Variety’s (and Dodgers Thoughts’) Jon Weisman reports, Fox is quite pleased, thank you very much, with the state of the ratings and their investment.
Ads sold out earlier than ever, Fox Sports’ vice-chairman Ed Goren said. And the ratings, while certainly not what they used to be, aren’t bad when you compare baseball to itself and other programming in this increasingly fragmented media landscape as opposed to simply comparing it to the ratings behemoth that is the NFL:
“First off, the World Series last year, we won primetime for the week. Even last year’s World Series … in 1971, there was a Pirates-Orioles World Series, and it was the eighth highest-rated show of the year. Last year’s World Series was the eighth-highest rated show of the year also. In this 500-channel universe, the numbers that the World Series pulls in viewership are substantial year after year. Some years are better than others — the more games you get, the better you’ll be — but it is still a major, major ratings attraction.”
Baseball TV rights will be up for bidding again after the 2012 season. I’m guessing Fox, and other outlets, will be involved in the bidding. All of these are companies, it should be noted, that aren’t in the business of burning cash for the hell of it.
Former Red Sox right-hander Nathan Eovaldi is up for grabs this offseason, and Nick Cafardo of the Boston Globe says that as many as nine suitors are interested in bringing the righty aboard. While the Red Sox are eager to retain Eovaldi’s services after his lights-out performance during their recent postseason run, they’ll have to contend with the Brewers, Phillies, Braves, White Sox, Padres, Blue Jays, Giants, and Angels — all of whom are reportedly positioned to offer something for the starter this winter.
It wasn’t all smooth sailing for the 28-year-old in 2018, however. After losing his 2017 season to Tommy John surgery, he underwent an additional procedure to remove loose bodies from his right elbow in March and didn’t make his first appearance until the end of May. He was flipped for lefty reliever Jalen Beeks just prior to the trade deadline and finished his season with a combined 6-7 record in 21 starts, a 3.81 ERA, 1.6 BB/9, and 8.2 SO/9 through 111 innings.
Despite his numerous health issues over the last few years, Eovaldi raised his stock in October after becoming a major contributor during the Red Sox’ championship run. He contributed two quality starts in the ALDS and ALCS and returned in Games 1-3 of the World Series with three lights-out performances in relief — including a six-inning effort in the 18-inning marathon that was Game 3.
A frontrunner has yet to emerge for the righty this offseason, but Cafardo points out that the nine teams listed so far might just be the tip of the iceberg. Still, he won’t be the most sought-after starter on the market, as former Diamondbacks southpaw Patrick Corbin is expected to command an even bigger payday following his career-best 6.0-fWAR performance in 2018.