Fox: we have no complaints about the World Series ratings

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Folks are going to complain about the World Series ratings as soon as they start trickling in.  They’re really going to complain when the Rams-Cowboys game on Sunday doubles the ratings of the Cardinals-Rangers game just around the corner later that evening.  We know that by now.

But as Variety’s (and Dodgers Thoughts’) Jon Weisman reports, Fox is quite pleased, thank you very much, with the state of the ratings and their investment.

Ads sold out earlier than ever, Fox Sports’ vice-chairman Ed Goren said. And the ratings, while certainly not what they used to be, aren’t bad when you compare baseball to itself and other programming in this increasingly fragmented media landscape as opposed to simply comparing it to the ratings behemoth that is the NFL:

“First off, the World Series last year, we won primetime for the week.  Even last year’s World Series … in 1971, there was a Pirates-Orioles World Series, and it was the eighth highest-rated show of the year. Last year’s World Series was the eighth-highest rated show of the year also.  In this 500-channel universe, the numbers that the World Series pulls in viewership are substantial year after year. Some years are better than others — the more games you get, the better you’ll be — but it is still a major, major ratings attraction.”

Baseball TV rights will be up for bidding again after the 2012 season. I’m guessing Fox, and other outlets, will be involved in the bidding.  All of these are companies, it should be noted, that aren’t in the business of burning cash for the hell of it.

Diamondbacks, T.J. McFarland avoid arbitration

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Bob Nightengale of USA TODAY Sports reports that the Diamondbacks and reliever T.J. McFarland have avoided arbitration, agreeing on a $1.45 million salary for the 2019 season. McFarland, in his third of four years of arbitration eligibility, filed for $1.675 million while the Diamondbacks countered at $1.275 million. McFarland ended up settling for just under the midpoint of those two figures.

McFarland, 29, was terrific out of the bullpen for the D-Backs last season, finishing with a 2.00 ERA and a 42/22 K/BB ratio in 72 innings. While the lefty may not miss a lot of bats, he does induce quite a few grounders. His 67.9 percent ground ball rate last season was the third highest among relievers with at least 50 innings, trailing only Brad Ziegler (71.1%) and Scott Alexander (70.6%).

McFarland was dominant against left-handed hitters, limiting them to a .388 OPS last season, but the D-Backs deployed him nearly twice as often against right-handed hitters, who posted an aggregate .764 OPS against him. It will be interesting to see if the club decides to use him more as a platoon reliever in 2019.