Fox: we have no complaints about the World Series ratings

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Folks are going to complain about the World Series ratings as soon as they start trickling in.  They’re really going to complain when the Rams-Cowboys game on Sunday doubles the ratings of the Cardinals-Rangers game just around the corner later that evening.  We know that by now.

But as Variety’s (and Dodgers Thoughts’) Jon Weisman reports, Fox is quite pleased, thank you very much, with the state of the ratings and their investment.

Ads sold out earlier than ever, Fox Sports’ vice-chairman Ed Goren said. And the ratings, while certainly not what they used to be, aren’t bad when you compare baseball to itself and other programming in this increasingly fragmented media landscape as opposed to simply comparing it to the ratings behemoth that is the NFL:

“First off, the World Series last year, we won primetime for the week.  Even last year’s World Series … in 1971, there was a Pirates-Orioles World Series, and it was the eighth highest-rated show of the year. Last year’s World Series was the eighth-highest rated show of the year also.  In this 500-channel universe, the numbers that the World Series pulls in viewership are substantial year after year. Some years are better than others — the more games you get, the better you’ll be — but it is still a major, major ratings attraction.”

Baseball TV rights will be up for bidding again after the 2012 season. I’m guessing Fox, and other outlets, will be involved in the bidding.  All of these are companies, it should be noted, that aren’t in the business of burning cash for the hell of it.

Reds are the frontrunner for Nicholas Castellanos

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Jon Morosi of MLB.com reports that the Reds “have emerged as the frontrunner” to sign free agent outfielder Nicholas Castellanos. Morosi says the Reds and Castellanos “have made progress over the past several days.”

The Reds were going to have a lot of outfielders already when they hit Goodyear, Arizona in a couple of weeks, with newcomer Shogo Akiyama, Jesse Winkler, Nick Senzel, Aristides Aquino, Travis Jankowski, Scott Schebler, and Rule 5 draftee Mark Payton. Senzel was an infielder before last year, of course, so he could move back to the dirt, perhaps. And, of course, the Reds could trade from their outfield surplus if, indeed, they end up with an outfield surplus.

Without question, however, Castellanos would be the big dog, at least offensively, in that setup. He had a breakout year at the plate in 2019, hitting .289/.337/.525 overall (OPS+ 121), but slugging at a blistering .321/.356/.646 pace (OPS+ 151) after being traded from the Tigers to the Cubs. In Chicago — rescued from cavernous Comerica Park — his big doubles power turned into big homer power. If he were to sign to play half his season in hitter-friendly Great American Ballpark one can only imagine the damage he’d do.