I’m assuming that when Carl Crawford agreed to do a season-long diary for ESPN.com that he figured he’d, you know, not totally suck all year. I’m also guessing that ESPN’s agreement with him is not so lucrative or so iron-clad that he couldn’t have just quit doing it when the season turned hellish for him, but he has kept it up all the same. Good for him!
But at the same time, it’s probably gotten pretty hard for him to put any sort of positive spin on this nightmare. That comes out a bit in his latest entry, which runs a bit more philosophical than we’ve come to expect from this sort of thing:
I want to end the diary saying something to the fans of Boston. I just want to say I’m sorry for the year I’ve had. You guys have been really supportive and I appreciate that. Hopefully when we get into these playoffs, I can be the real Carl Crawford that I know I am. We’ll see.
It’s the “we’ll see” that gets me. If he talked all bold about how he’s going to turn it around and kick some butt going forward, no one would ever remember it or hold it against him if he didn’t (it’s just a web diary hardly anyone is reading, after all). But he still hedged it. Yeah, I’m trafficking in b.s. armchair psychology here, but this reads like a guy who has zilch confidence in himself.
Maury Brown of Forbes reports that T-Mobile will be the new naming rights partner for the Seattle Mariners’ ballpark beginning in 2019. Their park had been known as Safeco Field since it first opened in the summer of 1999. The 20-year naming rights deal with Safeco ended with the close of the 2018 season.
Brown reports that the deal will be around $3 million a year, which doesn’t seem like a whole lot. Then again, I have long been skeptical of how much naming rights actually bring back to the naming rights partner. That’s especially true when the partner is slapping its name on a ballpark that was known as something else beforehand. People tend to still use the old name and, I suspect, resent the new one a bit. Maybe that’s less the case when the park has only been known by corporate names, and no beloved traditional name is being displaced, but I still question if anyone really makes a single purchasing decision based on the name of a ballpark.
I know this much for sure, though: despite the relatively small cost of naming rights here, none of the most notable Seattle-based companies — which include Amazon, Starbucks, Nordstrom, Microsoft, Costco and Alaska Airlines — felt it was worth it. Possibly because they know people are gonna call the place “Safeco” for several years regardless.