Comment of the Day: How many people really watch MLB games?

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In an earlier post I wondered about how many people actually watch MLB games overall, not just on the national broadcasts.  Reader tjwilliams did some calculations:

Okay, so I just did some quick back-of-the-napkin math and came up with 1.65 billion viewers for NFL (live and TV) and 1.01 billion viewers for MLB (live and TV).  Here’s how I got there.

The NFL numbers were fairly simple.  An average of 17.9 million people watched each NFL game last year (not including playoffs) and there are roughly 91 games broadcast each year (18 MNF, 17 CBS, 17 Fox, 9 Doubleheader, 17 NBC, 8 NFL Network, plus a smattering of Saturday and Thanksgiving games).  That totals about 1.63 billion viewers.  Add in the roughly 17.2 million people who annually attend in person and you get a total of roughly 1.65 billion people.

MLB is a little tougher.  The regional broadcasts in 2010 varied between 210,000 average viewers (Phillies) and 14,000 average viewers (Nationals).  I estimated a mean of 100,000 viewers for each team which, when figured for 30 teams and 150 games equals 450 million viewers.  2011 attendance figures project that annual MLB attendance will be 74.2 million.  Finally, the national broadcasts seem to attract anywhere between 2 and 5 million viewers depending on day, time, and teams.  I figured an average of 3.5 million viewers per game with approximately 140 nationally televised games each year totaled 490 million.  All totaled, roughly 1.01 billion people viewed MLB games.

Obviously, the NFL gets more eyeballs.  But it’s not leaps and bounds above MLB.

Reader sportsdrenched then added the following:

That kind of jives with the estimations that the NFL had 9.2 Billion in revenue in 2010, and MLB had 7.2 Billion.  We can all agree that NFL is King in America.  But clearly MLB is holding it’s own and is no where near the death bed a lot of people think it is.

As with any back-of-the-napkin calculations, there are probably some things being left out here, but I think this is, at the very least, a good start.  Yes, the NFL is more popular and more widely-watched.  But it’s not by orders of magnitude.


Royals’ John Sherman optimistic about new ballpark, current team

Denny Medley-USA TODAY Sports
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KANSAS CITY, Mo. – The first thing that Kansas City Royals owner John Sherman thinks about when he wakes up each morning is how the club, stuck in what seems like an interminable rebuild, will play on that particular day.

Not where they will play four or five years down the road.

Yet given the modest expectations for a team that lost nearly 100 games a year ago, it makes sense many Royals fans are just as interested – quite possibly more so – in the plans for a downtown ballpark than whether infielder Bobby Witt Jr. can double down on his brilliant rookie season or pitcher Brady Singer can truly become a staff ace.

That’s why Sherman’s second thought probably moves to the downtown ballpark, too.

“This is a huge decision, and I look at it as maybe the most important decision we’ll make as long as we have the privilege of stewarding this team,” Sherman said before the Royals held a final workout Wednesday ahead of opening day. “I’m probably as anxious as you to get moving on that, but it’s a complicated process.”

The Royals have called Kauffman Stadium home since the sister to Arrowhead Stadium, the home of the Super Bowl champion Kansas City Chiefs, opened 50 years ago next month.

And while most stadiums are replaced because they have become outdated, the unique, space-aged look of Kauffman Stadium – built during an era in which teams trended toward impersonal, multisport concrete donuts for their homes – remains beloved by Royals fans and visitors alike.

The problem is that despite numerous renovations over the years, the very concrete holding the ballpark together has begun to crumble in places. The cost simply to repair and maintain the ballpark has become prohibitive.

So with the decision essentially made for them to build an entirely new stadium, the Royals revealed plans to build an entire development in the same mold of The Battery Atlanta, where the Braves built Truist Park, and the Ballpark Village in St. Louis, where the new Busch Stadium is merely the centerpiece of a whole entertainment district.

No site has been secured, but several of the most promising are in downtown Kansas City, where the Power & Light District along with T-Mobile Center have spearheaded a successful era of urban renewal.

Sherman has said that private funds would cover the majority of the stadium cost and the entire village, each carrying a price tag of about $1 billion.

But if any public funding will be used, as it was to build and maintain Kauffman Stadium, then it would need to be voted upon, and the earliest that it could show up on a ballot would be August.

“You look at Atlanta, they took some raw ground – they started with 85 acres – and that has been a complete home run,” said Sherman, who purchased the Royals in August 2019, shortly before the pandemic wreaked havoc on team finances.

“This is one of the reasons we want to do this: That’s helped the Braves become more competitive,” Sherman said of the vast potential for increased revenue for one of the smallest-market teams in baseball. “They have locked up and extended the core of their future, and the Braves are in a great position from a baseball standpoint.”

So perhaps the first two thoughts Sherman has each day – about performance and the future – are one and the same.

When it comes to the team itself, the Royals were largely quiet throughout the winter, though that was by design.

Rather than spending heavily on free agents that might help them win a few more games, they decided to stay the course with a promising young roster in the hopes that the development of those players would yield better results.

In fact, Sherman said, the club has been discussing extensions for some of the Royals’ foundational pieces – presumably Witt, who was fourth in voting for AL rookie of the year, and Singer, who was 10-5 with a 3.23 ERA last season.

“We’re having conversations about that as we speak,” Sherman said. “We have a number of young players that we’re trying to evaluate and we’re talking to their representatives about what might work.”

Just because the Royals’ roster largely looks the same, that doesn’t mean nothing has changed. The Royals fired longtime general manager Dayton Moore in September and moved J.J. Picollo to the role, then fired manager Mike Matheny in October and replaced him with longtime Indians and Rays coach Matt Quatraro.

Sherman said the new voices created a palpable energy in spring training that he hopes carries into the regular season.

“When we acquired the team, we had three primary objectives,” Sherman said. “One was to win more games; we’re working on that. The second was to secure the future; that’s what (the stadium) is. And the third was to do good in the community.

“But the first priority,” he said, “is really the on-field product. That’s what really lifts everything else up.”