Jim Peltz of the Los Angeles Times has some startling figures on how much money the Dodgers are losing because fans stopped going to games.
According to Peltz “the sharp drop in attendance at Dodger Stadium this year is likely to cost the Dodgers at least $27 million in reduced ticket sales, concession, and parking revenue for the 2011 season.”
That represents nearly a 10 percent drop in total revenue, which comes mostly from announced paid attendance being down 7,900 tickets per game. To put that in some context, the Mariners have the second-biggest drop in announced attendance this season at 4,200 per game.
And the Dodgers’ drop of 7,900 tickets doesn’t count all the no-shows who aren’t paying for parking or food or beer or those stupid foam fingers that claim a 52-61 team is still “No. 1!” I went to two games at Dodger Stadium last month where the announced attendance was above 30,000 and the actual attendance couldn’t have been more than 20,000. Maybe.
For a team with a payroll around $105 million the loss of $27 million in revenue could have a huge impact on the roster next season.