There were 1,000 sets available for $391 each … and they sold out almost immediately, which means (math!) the Twins generated $391,000, the “net proceeds” of which will be donated to their community fund. As opposed to, say, going toward Matt Tolbert’s $425,000 salary or something.
Of course, some of those 1,000 sets were sold to people who’re already looking make a profit of their own via EBay, which is sort of sad but mostly just predictable. My involvement was much classier, as I refused to actually spend $391 and instead simply begged for someone to give me a set for free. It didn’t work (so far!).