A-Rod invests in coconut water brand, but endorses another

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Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.

Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.

Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.

A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:

“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”

So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”

Justin Verlander earns 200th career win

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Astros starter Justin Verlander wasn’t his usual dominant self on Sunday against the Athletics, but he was good enough to get the win. In doing so, he earned the 200th win of his career, becoming the 117th member of the 200-win club.

Verlander went 5 1/3 innings, yielding four runs (all earned) on seven hits and a walk with six strikeouts. On the season, Verlander is now 12-8 with a 2.65 ERA and a 223/29 K/BB ratio in 169 2/3 innings. Sunday’s win helped the Astros stave off the surging A’s. The Astros now have a one-game lead in the AL West.

Only two active pitchers have more wins than Verlander: Bartolo Colon (247) and CC Sabathia (244). Zack Greinke will likely be the next member of the 200-win club as he currently has 184 to his name.