A-Rod invests in coconut water brand, but endorses another

11 Comments

Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.

Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.

Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.

A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:

“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”

So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”

Astros extend winning streak to 11 games

Brian Davidson/Getty Images
Leave a comment

The Astros rallied late to keep their winning streak alive, extending it to 11 games with a 7-4 victory over the Royals on Sunday afternoon. The club is now 48-25, leading the Mariners by a full game in the AL West.

The Royals took a 4-2 lead after three innings, but Brian McCann knocked in a run with a single in the top of the fourth to cut the deficit to one run. Carlos Correa hit a game-tying solo home run in the eighth. The Astros kept their foot on the gas, scoring two more runs on RBI singles from Evan Gattis and Marwin Gonzalez in the top of the eighth and another in the top of the ninth on Correa’s sacrifice fly.

Starter Lance McCullers allowed four runs (two earned) on six hits and two walks with nine strikeouts over six innings. Tony Sipp worked a scoreless seventh. Ken Giles did the same in the eighth. Hector Rondon finished off the win in the ninth, working around a one-out walk with a game-ending double play.

After winning all 10 games on their road trip against the Rangers, Athletics, and Royals, the Astros will head home for a nine-game homestand against the Rays, Royals, and Blue Jays. Each club is below .500.