A-Rod invests in coconut water brand, but endorses another

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Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.

Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.

Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.

A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:

“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”

So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”

Brewers have 3 positive COVID tests at alternate site

Jeff Hanisch-USA TODAY Sports
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MILWAUKEE — The Brewers had two players and a staff member test positive for the coronavirus at their alternate training site in Appleton, Wisconsin.

Milwaukee president of baseball operations David Stearns confirmed the positive results Saturday and said they shouldn’t impact the major league team. Teams are using alternate training sites this season to keep reserve players sharp because the minor league season was canceled due to the pandemic.

Stearns said the positive tests came Monday and did not name the two players or the staff member. Players must give their permission for their names to be revealed after positive tests.

The entire camp was placed in quarantine.

“We have gone through contact tracing,” Stearns said. “We do not believe it will have any impact at all on our major league team. We’ve been fortunate to get through this season relatively unscathed in this area. Unfortunately, we weren’t able to get all the way there at our alternate site.”

Milwaukee entered Saturday one game behind the Reds and Cardinals for second place in the NL Central, with the top two teams qualifying for the postseason.

The Brewers still will be able to take taxi squad players with them on the team’s trip to Cincinnati and St. Louis in the final week of the season. He said those players have had repeated negative tests and the team is “confident” there would be no possible spread of the virus.

“Because of the nature of who these individuals were, it’s really not going to affect the quarantine group at all,” Stearns said. “We’re very fortunate that the group of players who could potentially be on a postseason roster for us aren’t interacting all that much with the individuals that tested positive.”