A-Rod invests in coconut water brand, but endorses another

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Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.

Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.

Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.

A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:

“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”

So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”

Padres to recall Luis Urías

Luis Urias
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The Padres are set to recall top infield prospect Luis Urías from Triple-A El Paso, according to a report from Kevin Acee of the San Diego Union-Tribune. It’ll be the second such stint for the club’s no. 2 prospect, and one they hope to extend through the end of the season. A corresponding roster move will be announced later this weekend.

Urías, 22, struggled in his first promotion to the majors this April. Touted as “one of the Minors’ better pure hitters” with “innate bat-to-ball skills” and “plus on-base skills,” he found it difficult to adjust to big league pitching and slashed a lackluster .083/.241/.125 with just two hits and four walks over 11 games with the Padres.

Upon his return to Triple-A, however, the young middle infielder has delivered nothing short of spectacular results, batting .315/.398/.600 with 19 home runs, seven stolen bases (in nine chances), and a .998 OPS across 339 plate appearances. Given the additional measures he’s taken to improve his mechanics — something, Acee says, the Padres are far more interested in than his results at the plate — it seems he may be ready to handle the competition at the highest level on a long-term basis.

Urías is expected to be recalled in time for the Padres’ game against the Cubs on Saturday, where he’ll likely share the middle infield with fellow top prospect Fernando Tatís. The game is set for 2:20 PM EDT.