A-Rod invests in coconut water brand, but endorses another

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Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.

Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.

Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.

A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:

“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”

So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”

Report: Welington Castillo to be suspended 80 games for violating Joint Drug Agreement

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Ken Rosenthal of The Athletic confirms a report from journalist Américo Celado that White Sox catcher Welington Castillo will be suspended 80 games for violating baseball’s Joint Drug Agreement. Castillo was believed to have used a steroid, but according to Rosenthal, the substance was not a steroid. More details should come on Thursday.

Castillo, 31, entered Wednesday’s action batting .270/.314/.477 with six home runs and 15 RBI in 118 plate appearances. He has gotten the bulk of the work behind the plate, backed up by Omar Narváez.

Castillo’s absence will likely prompt the White Sox to call up Kevan Smith from Triple-A Charlotte. Smith battled an ankle injury in March and April, so he got a late start to the season. In 102 PA at Triple-A, he has hit .283/.343/.457.