A-Rod invests in coconut water brand, but endorses another

11 Comments

Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.

Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.

Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.

A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:

“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”

So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”

Report: Mets sign Wilson Ramos to two-year, $19 million deal

Rob Carr/Getty Images
9 Comments

The Mets have signed catcher Wilson Ramos to a two-year deal, SNY’s Andy Martino reports. The total value of the contract is $19 million, per Fancred’s Jon Heyman.

Ramos, 31, split last season between the Rays and Phillies, putting up one of the best offensive seasons among catchers. In 416 total plate appearances, he hit .306/.358/.487 with 15 home runs and 70 RBI.

Ramos will presumably get the lion’s share of plate appearances behind the plate with Travis d'Arnaud backing him up. Grandal was made a qualifying offer, so the Mets would have had to forfeit a draft pick to sign him. And, of course, Realmuto would have cost prospects. Ramos simply costs money.

The Mets were aggressively pursuing a catching upgrade, having been involved in rumors surrounding J.T. Realmuto and Yasmani Grandal, but ultimately settled on Ramos. New GM Brodie Van Wagenen has made a significant impact on the team already, having also added second baseman Robinson Canó and closer Edwin Díaz from a trade with the Mariners.