For those unaware, the “It Gets Better” Project is an Internet-based initiative designed to reach out to kids who are being bullied because they’re gay or because they’re perceived to be so. The idea: for adults to convey to kids that, no matter how bad things may be at the moment, things do get better at some point and that most places in this world are more accepting and tolerant than high school.
The main thrust of this project comes via videos of celebrities and others with messages of hope. Until now there have been no professional sports teams involved. But the San Francisco Giants have changed that, releasing their own It Gets Better video, featuring Matt Cain, Sergio Romo, Andres Torres, Barry Zito and hitting coach Hensley Muelens. The final “It Gets Better” message is delivered in English, Spanish and Japanese.
Given that sports is often the last place where gay kids feel comfortable, this message coming from a professional sports team is welcome indeed. Nice work, Giants.