The Cleveland Indians are taking social media really, really seriously

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I may waste about 93% of my day cracking wise on Twitter, but I’m no social media expert. I can’t say, therefore, what an aggressive social media initiative can do for a business.  I understand how buzz can make people click YouTube videos and low transaction cost things like that, but I’m pretty ignorant when it comes to figuring out whether one’s efforts to translate buzz into cash on the barrel head are truly working. I do know this, though: the Cleveland Indians are going to figure it out before any other baseball team does.

The Indians took a big step into social media last year, getting active on Twitter and Facebook and doing fun things like launching the Tribe Social Deck, which was a dedicated and decked-out space in the left field seats for bloggers and tweeters and stuff.  I was invited to the Social Deck a couple of times last season. It was great fun and led to some connections between some plugged-in Indians fans and me.  This year, however, the Indians are ramping things up in a major way. There’s a video press release of it here, but here are the relevant details:

For starters, they have moved the Social Deck from left field to an actual suite, and have renamed it the Indians Social Suite.  The team will continue to invite social media mavens to the space this year on a game-by-game basis (you can apply for an invite here).  I’ll be in the Social Suite on Opening Day as the Indians take on the White Sox next Friday and I’ll be tweeting and blogging and stuff from there.

And yes, I’d be blogging about all of this even if I hadn’t been invited. There is certainly a public relations aspect to all of this, but the Indians have made a point to invite bloggers who are critical of the team. Heck, I’ve been critical of the team and will continue to be as criticism is warranted, and they’ve continued to be swell to me.  Not that I’ll name any names, but a lot of other clubs could take a hint. Some ballparks won’t let you bring an iPad in.  Others have media relations people who seek out bloggers and try to intimidate them when they write negative stuff.  Get a clue fellas.

Beyond the Social Suite, the Indians are introducing discounted tickets for followers of the team’s social media outlets (i.e. Facebook and Twitter feeds).  They’re also going to be using the MLB.com At Bat 11 application in the the ballpark during games, allowing fans to receive discounts on various things. I presume this means concessions and refreshments and whatnot.

Finally, they’ve released a really comprehensive list of the team’s active Twitter accounts, including Mark Shapiro (@MarkShapiro), Chris Antonetti (@IndiansGM), Manny Acta (@mactriber_11) and the Indians radio guys (@IndiansRadio).  Their PR department has long been active on Twitter (@tribetalk).  A handful of Indians players are also on Twitter, most notably Shelley Duncan (@shelldunc). Well, notable for my daughter’s purposes anyway.

Like I said: I don’t know what this could mean to the Indians bottom line. Social media is a world where, I suspect, more people are making money by selling their services as so-called social media experts than by actually using social media to sell products.  In this, it’s akin to the California Gold Rush and any number of other times in history where those working on the periphery selling dry goods and the like do better than those actually mining for gold.

But the Indians are a team in a competitive funk in a financially-challenged city with a declining population.  They have nothing to lose here, and they should be credited for trying something new to drum up interest.  Good for them for being creative.

Nationals GM Rizzo won’t reveal length of Martinez’s new contract

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WASHINGTON — Dave Martinez spoke Saturday about managing the Washington Nationals for “many, many years” and over the “long term” and “quite some time,” thanks to his contract extension.

Sharing a table to a socially distanced degree with his manager on a video conference call to announce the new deal – each member of the duo sporting a 2019 World Series ring on his right hand – Nationals GM Mike Rizzo referred to the agreement’s “multiyear” nature, but repeatedly refused to reveal anything more specific in response to reporters’ questions.

“We don’t talk about terms as far as years, length and salaries and that type of thing. We’re comfortable with what we have and the consistency that we’re going to have down the road,” said Rizzo, who recently agreed to a three-year extension of his own. “That’s all we want to say about terms, because it’s private information and we don’t want you guys to know about it.”

When Martinez initially was hired by Rizzo in October 2017 – his first managing job at any level – the Nationals’ news release at the time announced that he was given a three-year contract with an option for a fourth year.

That 2021 option had not yet been picked up.

“The partnership that Davey and I have together, our communication styles are very similar. Our aspirations are similar, and kind of our mindset of how to obtain the goals that we want to obtain are similar. I think it’s a good match,” Rizzo said. “We couldn’t have hit on a more positive and enthusiastic leader in the clubhouse. I think you see it shine through even in the most trying times.”

The Nationals entered Saturday – Martinez’s 56th birthday – with a 23-34 record and in last place in the NL East, which Rizzo called “a disappointing season.” The team’s title defense was slowed by injuries and inconsistency during a 60-game season delayed and shortened by the coronavirus pandemic.

World Series MVP Stephen Strasburg threw just five innings because of a nerve issue in his pitching hand and players such as Starlin Castro, Sean Doolittle, Tanner Rainey, Adam Eaton and Carter Kieboom finished the year on the IL.

“This year, for me, we didn’t get it done. We had a lot of bumps in the road this year. But I really, fully believe, we’ve got the core guys here that we need to win another championship,” Martinez said. “I know Mike, myself, we’re going to spend hours and hours and hours trying to fill the void with guys we think can potentially help us in the future. And we’ll be back on the podium. I’m really confident about that.”

Rizzo was asked Saturday why the team announces contract lengths for players, as is common practice around the major leagues, but wouldn’t do so in this instance for Martinez.

“The reason is we don’t want anybody to know. That’s the reason,” Rizzo said, before asking the reporter: “How much do you make? How many years do you have?”

Moments later, as the back-and-forth continued, Rizzo said: “It’s kind of an individual thing with certain people. I don’t want you to know what I make or how many years I have. Davey doesn’t want you to know. And I think that it’s only fair … when people don’t want certain information out there, that we don’t give it.”

There were some calling for Martinez to lose his job last season when Washington got off to a 19-31 start. But Rizzo stood by his manager, and the team eventually turned things around, going 74-38 the rest of the way to reach the playoffs as an NL wild-card team.

The Nationals then beat the Milwaukee Brewers, Los Angeles Dodgers and St. Louis Cardinals to reach the World Series, where they beat the Houston Astros in Game 7.

Washington joined the 1914 Boston Braves as the only teams in major league history to win a World Series after being 12 games below .500 during a season.

“Everything from Day 1 to where he’s gotten to now, he’s grown so much. He’s really become one of my favorite managers of all,” three-time Cy Young Award winner Max Scherzer said after helping Washington win Saturday’s opener of a doubleheader against the New York Mets. “Davey really understands how to manage a clubhouse, manage a team. We saw it in the postseason. He knows how to push the right buttons when everything is on the line.”