TMZ Sports seems to be dying

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Darren Rovell passes along word that the efforts of TMZ to expand its salacious paparazzi empire into the world of sports have “fizzled.”  The problem: there aren’t enough athletes acting like jackasses in public.  And people acting like jackasses in public is basically the whole TMZ business model.

And that’s the real dirty underbelly of sports: athletes, for the most part, are kind of boring.  Sure, there are a couple of outliers, but those guys don’t remain athletes long due to the fact that being drunk and acting ridiculous in public generally ends sports careers quickly, thereby rendering TMZ’s would-be targets irrelevant to their enterprise the moment they become subjects of it.  I mean, beyond Miguel Cabrera, who gets third chances in the world of sports?

Now, if someone could make a media empire that focuses on getting paparazzi video of athletes exercising, getting a good night’s sleep, messing with their cell phones, playing golf, hunting and living in bland, gated planned suburban communities they’d really be on to something. Because that’s what the vast majority of them do.