Maybe I just don’t understand new media

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UPDATE:  Rovell was wrong.  It’s ten bucks on top of the print edition to get the digital edition too, not ten dollars more for the digital edition only.  I don’t see an option for digital-only, however. Is that available? Anyone? Bueller?

Sports Illustrated is apparently coming out with a digital subscription for smart phones and tablet devices.

OK, that’s cool.  If there’s anyone who can sell an online magazine package it’s gotta be SI. They’re a coherent set of goods for the most part. The “illustrated” part works for multimedia platforms.  I can see it.  But this news from CNBC’s Darren Rovell is weird:

Surprised that SI’s new yearly digital subscription is $10 MORE ($48) than what it costs to get the magazine in print.

I understand sports content more than I understand the business behind it, so if someone can explain that to me, I’d appreciate it.

In other news the iPhone and iPad apps for PFT, HBT and the rest of the NBC Sports blogs continue to be free.  Android coming soon.  Not as many swimsuit models, however, so do the math as you see fit.