UPDATE: Rovell was wrong. It’s ten bucks on top of the print edition to get the digital edition too, not ten dollars more for the digital edition only. I don’t see an option for digital-only, however. Is that available? Anyone? Bueller?
Sports Illustrated is apparently coming out with a digital subscription for smart phones and tablet devices.
OK, that’s cool. If there’s anyone who can sell an online magazine package it’s gotta be SI. They’re a coherent set of goods for the most part. The “illustrated” part works for multimedia platforms. I can see it. But this news from CNBC’s Darren Rovell is weird:
Surprised that SI’s new yearly digital subscription is $10 MORE ($48) than what it costs to get the magazine in print.
I understand sports content more than I understand the business behind it, so if someone can explain that to me, I’d appreciate it.