Wait, you thought they were moving into a baseball-specific ballpark? Ha! How little you know of commerce today. Marlins team president David Samson:
“We’re prepared to host football games. We’re prepared to host soccer games. We’re prepared to host home shows, boat shows, trade shows, baseball tournaments, college baseball tournaments and concerts. All of these things can happen in all different shapes and sizes, because we’ve got the roof, we’ve got air conditioning. It makes it a very attractive place for events.”
Such is the way of the world now. I’m just happy that baseball is the primary use for these places and that the football games have to be played with weird configurations rather than the other way around, like it was in the 70s and 80s. Oh, and here’s a new twist on naming rights:
“There will be four quadrant partners — we’ve got the red, green, blue and yellow. There will be companies who will name those quadrants, plus a naming rights partner for the whole ballpark.”
Who even thinks about a ballpark in terms of quadrants? And that’s important, right? Because if regular fans don’t acknowledge your designation, what’s the value of the naming rights to begin with?