How do you market the Royals?

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The biggest star on the Kansas City Royals was Zack Greinke. With him gone, James Dornbrook of KC Biz Beat wonders how the team will go about marketing itself.  He asked Royals spokesman Toby Cook. The response:

Cook said that right now, the Royals will focus on marketing the ball park and slowly introduce the minor-league players who are going to make up the core of the team from mid-2011 through the next few years.

“With the fact that we’re about to be named as having the No. 1 minor-league baseball system in all of baseball and that this trade made us even stronger, we feel like we can encourage our fan base and season-ticket holders that things are actually better now with our process of building,”

I don’t know much about marketing so maybe I’m out to lunch, but you’d think that Joakim Soria’s name would be mentioned in this kind of article at least once. I mean, he’s only one of the best closers in baseball.

Pirates pitcher Steven Brault sang the National Anthem last night

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Pittsburgh Pirates swingman Steven Brault has a 4.38 ERA in 19 games this year. He also has a music degree and is a professional singer on the side of his baseball gig. He didn’t get into last night’s game against the Brewers as a pitcher, but he did get to use his singing skills.

Specifically, Brault got to sing the National Anthem. And he did an OK job of it too. He’s not Whitney Houston or anything, but he did what all Anthem singers who are not as gifted as Whitney Houston was should do: he kept it straight and businesslike, avoiding unnecessary flourishes:

It’s march, dang it, not a ballad, and it should be treated as such. Unless of course you’re Whitney Houston.