How do you market the Royals?

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The biggest star on the Kansas City Royals was Zack Greinke. With him gone, James Dornbrook of KC Biz Beat wonders how the team will go about marketing itself.  He asked Royals spokesman Toby Cook. The response:

Cook said that right now, the Royals will focus on marketing the ball park and slowly introduce the minor-league players who are going to make up the core of the team from mid-2011 through the next few years.

“With the fact that we’re about to be named as having the No. 1 minor-league baseball system in all of baseball and that this trade made us even stronger, we feel like we can encourage our fan base and season-ticket holders that things are actually better now with our process of building,”

I don’t know much about marketing so maybe I’m out to lunch, but you’d think that Joakim Soria’s name would be mentioned in this kind of article at least once. I mean, he’s only one of the best closers in baseball.

Gio Gonzalez has a high ankle sprain, will be replaced on the NLCS roster

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It was understandable if you forgot about it given that it happened hours and hours before the end of the game, but Gio Gonzalez left in the second inning of Game 4 of the NLCS after coming down funny on his ankle while fielding a ball in play.

While Gonzalez attempted to stay in the game after that it was clear that he was not right, so the Brewers went to the bullpen. After the game, it was clear why he wasn’t right: Brewers manager Craig Counsell said that Gonzalez had a high ankle sprain and that it was likely he would be replaced on the roster with another pitcher.

This may actually benefit Milwaukee in the very short term given that Milwaukee used six relievers last night, so there will be a fresh arm on staff for Game 5 tonight. It does mean, however, that Gonzalez’ season is over, as a player replaced due to injury in one playoff series is required to sit out the next one. If the Brewers make it to the World Series, Gonzalez will not be available no matter how he is health, wise.

Counsell did not say which pitcher will replace Gonzalez on the roster. We’ll find out for sure later today. Among the possibilities are Chase Anderson, Zach Davies, Jordan Lyles and Matt Albers.