I’m not sure what to make of Derek Jeter’s total value. That is, his value as both a baseball player and a piece of marketing and good will and all of that. And those are the terms in which his current contractual situation are being played out.
There’s just so much uncertainty there. I think those who say that Jeter is irreplaceable or that he’s worth tens of millions as a personality alone are frankly deluded. There’s a value to that stuff, sure, but I don’t think it’s that great. At the same time, anyone who completely discounts the notion that Jeter has some value over and above his OPS and defense is loony too (not that I’ve seen anyone totally discount it). It’s just that unless you’re privy to all of the numbers the Yankees and Jeter’s representatives have along those lines, you can’t know this stuff. And even those people then have to take a leap of faith because the numbers don’t tell the whole story.
Still, I think we can recognize baloney when we see it, and there’s some baloney in this morning’s article by Bob Raissman, in which he quotes an alleged expert on sports marketing who thinks that Jeter would be valuable to any team who is launching a regional sports network like YES. The example he uses is the Astros, and he drops this beauty:
“Jeter’s presence at a fledgling regional sports network has value,” said Lee Berke, president of LHB Sports, Entertainment & Media Inc., a company that advises sports and entertainment properties on network start-ups. “Jeter’s leverage is this: Suppose he goes to a team that’s just developing a network, like the Astros.
“You’re out there trying to sell the network to cable systems for the first time,” Berke said. “When a team doesn’t have a record of recent success, you’ve got a real advantage saying (to cable operators) ‘We’ve got Derek Jeter. We are committed to excellence.'”
Really? Does a Derek Jeter signing and a one-day press conference that would accompany it really signal to smart business people and the viewers who pay for their services that the Astros are “committed to excellence?” Depending on the contract price, it could mean that they’re committed to delusion. Depending on how he hits between Opening Day and May 11th it could mean that they’re committed to paying for the shadow of a once-great player. How much did Hank Aaron mean for the 1975-76 Brewers’ bottom line?
Which isn’t to say that Jeter is done. He may bounce back remarkably. It’s just that trying to value him separate and apart from what he actually brings in terms of baseball production is silly. Even the Yankees have to weigh his average and OPS over his Q score. He’s a baseball player, after all. He’s not hosting a talk show.
Ken Rosenthal of The Athletic reports that the Marlins, Mets, and Yankees have had discussions about a three-team trade in which Marlins catcher J.T. Realmuto would go to the Mets. It’s not known which other players were discussed in the deal, but Rosenthal notes that the Mets wouldn’t be willing to part with Noah Syndergaard if they are only getting Realmuto in return.
Realmuto, 27, was the best offensive catcher in baseball in 2018, batting .277/.340/.484 with 21 home runs and 74 RBI in 531 plate appearances. He has two more years of team control remaining until he becomes eligible for free agency, adding to his value.
The Mets’ catching corps currently includes Kevin Plawecki and Travis d'Arnaud, so Realmuto would be a significant upgrade. Such a trade would be the club’s second big splash of the offseason as the Mets finalized a trade to acquire second baseman Robinson Canó and closer Edwin Díaz from the Mariners earlier this month.
Interestingly, the Mets and Yankees haven’t made a deal involving major league players since December 2004, when the two sides swapped pitchers Mike Stanton and Félix Heredia, Rosenthal points out.