Must-Click Link: Why it doesn’t matter that the NFL beats baseball in the TV ratings

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I’ve repeated it over and over: it doesn’t matter that the NFL beats baseball in the ratings. They’re apples and oranges given that baseball’s television economics are all about regular season games broadcast locally, while the NFL is like a national television show.  Comparing the two is like comparing the NBC nightly news with Channel 4’s local news. They’re just different things altogether, neither trying to really do what the other is doing.

Today over at TYU, @williamnyy23 writes a guest post explaining all of this in far more detail, with numbers attached.  The nut graf, as they say:

Baseball’s strength is its 162 game schedule. Following a team throughout the season comes with an ebb and flow, much like life itself. There are very few short bursts that absolutely demand attention. Although some may think that’s a bad thing, it’s actually baseball’s greatest asset. The number one reason baseball has exploding revenues is because the sport finally learned to leverage the 162 game schedule. Baseball’s massive inventory of games is a boon in a time when media outlets are starving for content. From satellite radio to local RSNs to MLBAM’s on-line initiatives, baseball’s growth has been fueled by its ability to fill the airwaves and the internet. Just like the NFL, MLB needs to play to its strengths, and chasing network television network ratings is not one of them.

Read the whole thing. And then, the next time someone declares baseball dead because a playoff game gets beat by the Titans-Jags, you can tell them why they don’t know what in the hell they’re talking about.

Cardinals tab Miles Mikolas for Opening Day start

Miles Mikolas
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The Cardinals have selected right-hander Miles Mikolas as their Opening Day starter, the club revealed Saturday. It’ll mark the first career Opening Day start for Mikolas, who is scheduled to go up against the Brewers when the team hits the road on March 28.

The 29-year-old righty was a strong contender for the 2018 NL Cy Young Award, earning All-Star distinctions and pitching to a career-best 18-4 record with a 2.83 ERA, 1.3 BB/9, 6.5 SO/9, and 4.3 fWAR over 200 2/3 innings. He’s positioned to lead the Cardinals rotation in 2019 as well, with former Opening Day starters Carlos Martínez and Adam Wainwright and some combination of right-handers Jack Flaherty, Michael Wacha, Alex Reyes, and John Gant behind him.

Manager Mike Shildt told reporters that Flaherty, Wacha, Wainwright, and Martínez had all been considered for the honor, but admitted that Opening Day honors were ultimately handed to Mikolas “in recognition of [his performance] last year.” The Cardinals are scheduled to play a four-game set against the Brewers to start the season and will stop over in Pittsburgh for another two games before returning to St. Louis for their opening homestand against the Padres on April 4. Additional pitching assignments have yet to be announced.