CNBC’s Darren Rovell has a great story about newspaper vendors for the San Jose Mercury News selling cheer cards with stuff like “fear the beard” printed on them outside of AT&T Park. Which, unfortunately for the Mercury News, wasn’t the plan. The plan was for the cheer cards to be stuffed inside of newspapers, and have fans buy the papers. There’s some good detail in Rovell’s story about how the vendors were hustling, but this is the most interesting paragraph in the thing:
But it also has to be an indictment on the state of the newspaper business. Papers aren’t worth what they once were, so smart papers do things like The Mercury News did — do something creative that will get some attention. But even that couldn’t sell papers.
The newspapers are trying to sell customers a bundle of goods. The people only want one, narrow thing (in this case a “fear the beard” card). The market, such as it is, figured out what the people wanted and rewarded those who were specializing. It’s as if there’s a lesson to be learned here.
Well, a lesson that would apply more broadly without what was almost certainly fraud by the vendors, but there you are.
Fox 26’s Mark Berman reports that the Astros and third baseman Alex Bregman have agreed to $100 million contract extension. MLB.com’s Brian McTaggart confirms a deal has been reached and adds that the deal is actually for five years, beginning after the 2019 season. The contract will cover all three of Bregman’s arbitration years and two years of would-be free agency.
Bregman, who turns 25 years old later this month, has quickly become one of the best third basemen in baseball. Across parts of three seasons, he has hit .282/.366/.500 with 58 home runs, 208 RBI, 224 runs scored, and 29 stolen bases. FanGraphs credited him with 7.6 Wins Above Replacement, tied with Francisco Lindor and Christian Yelich for the fourth-best mark among position players in baseball, trailing only Mookie Betts (10.4), Mike Trout (9.8), and José Ramírez (8.0).
This is obviously a smart move for the Astros, as this contract extension will secure Bregman’s age 25-30 seasons. With second baseman José Altuve also locked up through 2024, and presumed extensions to come for Carlos Correa and possibly Gerrit Cole and George Springer, the Astros have a core that they can build around for years to come.