People want their “fear the beard” posters at AT&T Park

3 Comments

CNBC’s Darren Rovell has a great story about newspaper vendors for the San Jose Mercury News selling cheer cards with stuff like “fear the beard” printed on them outside of AT&T Park. Which, unfortunately for the Mercury News, wasn’t the plan. The plan was for the cheer cards to be stuffed inside of newspapers, and have fans buy the papers.  There’s some good detail in Rovell’s story about how the vendors were hustling, but this is the most interesting paragraph in the thing:

But it also has to be an indictment on the state of the newspaper business. Papers aren’t worth what they once were, so smart papers do things like The Mercury News did — do something creative that will get some attention. But even that couldn’t sell papers.

The newspapers are trying to sell customers a bundle of goods. The people only want one, narrow thing (in this case a “fear the beard” card).  The market, such as it is, figured out what the people wanted and rewarded those who were specializing.  It’s as if there’s a lesson to be learned here.

Well, a lesson that would apply more broadly without what was almost certainly fraud by the vendors, but there you are.

Masahiro Tanaka to throw off a mound this weekend

Getty Images
Leave a comment

Earlier this month Yankees starter Masahiro Tanaka strained both of his hamstrings while running the bases in an interleague game against the Mets and was sent to the 10-day DL. Today it was announced that the beginning of the end of most DL stints for pitchers — throwing off of a mound — is in Tanaka’s immediate future.

Tanaka is scheduled to throw off a mound Sunday, which will be his first real (well, fake real) pitching action since the June 9th injury. Assuming the session goes well, Tanaka is expected to return to the Yankees’ starting rotation sometime in early-to-mid July. With the All-Star break coming the week of July 16, it would not be hard to imagine the Yankees giving him a few extra days to get right.

Tanaka is 7-2 with a 4.58 ERA and a K/BB ratio of 73/19 in 72.2 innings on the season.