Baseball will have Bieber Fever on Saturday. And it will be Good.

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When I saw that FOX is going to debut Justin Bieber’s new video prior to Game 3 tomorrow, my first impulse was to scoff, as people of a certain age and disposition always scoff at whatever teen sensation is out conquering the world at any given moment.

But my second thought is to appreciate the move as pretty brilliant. Not just for Justin Bieber’s marketability — who cares? — but for baseball’s.

Game 3 is the early start game, with the first pitch going down before 7PM.  The early start combined with all that Bieber Fever is going to ensure that a ton of young, impressionable minds are going to be watching.  While I predict that the vast majority of the Bieber people will go off to shop for glittery lip gloss or trade Silly Bandz or whatever it is Bieber people do once the video is over, even a tiny percentage of those folks is a big number of people. If they stay, and if they watch, baseball may do what it’s always accused of being unable to do, and that’s attract some young fans.

A pipe dream? Maybe. But not every baseball fan was created via a nice game of catch with dad or watching the Brooklyn Dodgers through a knothole or whatever the hell old Brooklyn Dodgers fans claim they used to do. Some fans just happened to see baseball on TV once and it caught their fancy.  If three minutes of bubblegum pop makes even a couple thousand new baseball fans, I for one will be happy to endure it.

Clayton Kershaw might return to the Dodgers’ rotation next week

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Dodgers southpaw Clayton Kershaw is nearing his return to the mound, according to club manager Dave Roberts. Both Kershaw (left biceps tendinitis) and fellow lefty Rich Hill (left middle finger blister) are scheduled to toss simulated games on Saturday; depending on the outcome, Roberts says Kershaw could forgo a minor league assignment and slot back into the rotation by Thursday.

Kershaw, 30, was diagnosed with biceps tendinitis as the team closed out their Mexico Series at the start of the month. He has not made a start in several weeks, but was finally able to resume throwing on Sunday and managed to get through two successful bullpen sessions. Though Dodgers’ ace hasn’t been completely injury-free over his 11-year career in the majors, this is the first significant issue he’s had with his pitching arm so far. The team is expected to take every precaution with the lefty, and will likely limit him to just four innings during Saturday’s simulated game.

Prior to his injury, Kershaw was working on another dominant run with the club, sporting a 2.86 ERA, 2.0 BB/9 and 9.8 SO/9 through his first 44 innings of the season. While Kershaw, Hill and left-handed starter Hyun-Jin Ryu served their respective terms on the disabled list this month, the Dodgers utilized a combination of relievers Ross Stripling and Brock Stewart, both of whom impressed during their limited time in the rotation.