Baseball will have Bieber Fever on Saturday. And it will be Good.

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When I saw that FOX is going to debut Justin Bieber’s new video prior to Game 3 tomorrow, my first impulse was to scoff, as people of a certain age and disposition always scoff at whatever teen sensation is out conquering the world at any given moment.

But my second thought is to appreciate the move as pretty brilliant. Not just for Justin Bieber’s marketability — who cares? — but for baseball’s.

Game 3 is the early start game, with the first pitch going down before 7PM.  The early start combined with all that Bieber Fever is going to ensure that a ton of young, impressionable minds are going to be watching.  While I predict that the vast majority of the Bieber people will go off to shop for glittery lip gloss or trade Silly Bandz or whatever it is Bieber people do once the video is over, even a tiny percentage of those folks is a big number of people. If they stay, and if they watch, baseball may do what it’s always accused of being unable to do, and that’s attract some young fans.

A pipe dream? Maybe. But not every baseball fan was created via a nice game of catch with dad or watching the Brooklyn Dodgers through a knothole or whatever the hell old Brooklyn Dodgers fans claim they used to do. Some fans just happened to see baseball on TV once and it caught their fancy.  If three minutes of bubblegum pop makes even a couple thousand new baseball fans, I for one will be happy to endure it.

Major League Baseball needs to make an example out of José Ureña

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We’re about an hour and a half separated from the first pitch of Wednesday night’s Marlins/Braves game that featured Marlins starter José Ureña hitting Braves outfielder Ronald Acuña on the elbow with a first-pitch, 97.5 MPH fastball. The benches emptied, Ureña was ejected, and the game went on. Acuña left the game not long after to tend to his injured elbow.

After the game, when the Marlins speak to the media, they will almost certainly deny any ill intent towards Acuña, who had hit leadoff home runs in three consecutive games against them. When they do so, they will be lying. Watch how catcher J.T. Realmuto sets up on the first pitch.

ESPN Stats & Info notes that Ureña’s 97.5 MPH fastball was in the 99th percentile in terms of velocity of the 2,125 pitches he has thrown this season. It was also the fastest pitch Ureña has ever thrown to begin a game. Ureña put a little extra mustard on this pitch, for some reason.

Ureña has a 6.8 percent walk rate, which ranks 37th out of 95 starters with at least 100 innings of work this season. The major league average is eight percent. Control isn’t typically something with which he struggles.

Furthermore, Acuña isn’t the only player who has drawn Ureña’s ire:

Ureña wanted nothing to do with Hoskins — even though Hoskins has yet to get a hit off of him — in his August 4 start at home against the Phillies, walking him twice which included a few up-and-in pitches.

Ureña will almost certainly be fined and suspended for his actions on Wednesday night against Acuña. But will his punishment be enough to deter him and others from wielding a baseball as a weapon? Probably not. On June 19, when Marlins starter Dan Straily intentionally threw at Buster Posey, he received a five-game suspension and manager Don Mattingly was suspended one game. If you look at Straily’s game logs, you can’t even tell he was suspended. He started six days later on June 25 against the Diamondbacks and again on July 1 and 6. Because starters only pitch once every five days, it was like he wasn’t even suspended at all.

Major League Baseball needs to levy harsher punishments on players who attempt to injure other players. A 15-game suspension, for example, would force Ureña to miss at least two starts and it would inconvenience the Marlins enough to more seriously weigh the pros and cons of exacting revenge. The Marlins couldn’t work around it the way they did Straily by pushing back his scheduled start one day.

Major League Baseball also needs to make a legitimate effort to do away with this culture of revenge against players who are just a little bit too happy. Batters get thrown at when they flip their bats, when they yell at themselves in frustration, and even when they’re just hitting well. Baseball’s stagnating audience is very old, very white, and very male. It is not going to bring in fans from diverse backgrounds by keeping this antiquated culture that prevents baseball players from showing their personalities and being emotive. In the event Acuña needs to go on the disabled list for a couple weeks, that’s two weeks that Acuña isn’t on SportsCenter’s top-10, isn’t on the front page of MLB.com, and isn’t in articles like this. The culture of revenge is actively harming MLB’s ability to market its bright, young stars. If ending this culture of revenge doesn’t hit MLB from a moral angle, it should absolutely hit home from a business angle.