Every year we see it: a regular season NFL game beats the crap out of a baseball playoff game in the ratings. It happened last night with Indianapolis-Washington nearly doubling the numbers of the Giants-Phillies game. It may even happen tonight with a boring Titans-Jags game facing off against the Yankees and Rangers. There are, and will continue to be, people who read a ton into this, but I think it’s kind of meaningless. Why? Because as far as the television business goes, baseball and football are different beasts.
Football is an exclusively national sport, television wise. Aside from preseason games everything is handled by the big networks. Yes, they provide regional coverage of some games on Sunday afternoons, but the Sunday night and Monday night games — and, for that matter, most of the late Sunday afternoon games — are national things. Baseball, on the other hand, is primarily regional thing until the playoffs start. There are like 90 games a week during the regular season. A handful are national broadcasts. The vast majority are on RSNs or local affiliates of one form of another, broadcasting to a limited area.
When the playoffs start, baseball is basically changing its model, and is going all-national, all the time. Fans of the participating teams are going to follow, of course, but for fans who have grown accustomed to understanding televised baseball as a vehicle through which one roots for the local nine, it’s a tall order to expect them to tune in. If football were broadcast in a pattern like this — an impossibility, I realize because of the limited number of games — you’d see a similar pattern.
While I’m sure Bud Selig would love it if baseball games got football-sized ratings, he and others in charge of the health of the game likely know that’s never going to happen. They know this because baseball on TV is apples and football on TV is oranges.
Orioles manager Buck Showalter is not expected to retain his position with the club beyond the 2018 season, according to multiple reports from Jon Heyman of Fancred and Bob Nightengale of USA Today Sports. Nothing appears to be finalized just yet, however, and the Orioles have yet to address rumors of Showalter’s impending departure or news of a possible contract extension for general manager Dan Duquette.
Even so, it’s been a year of near-unprecedented disaster for the 62-year-old skipper, who helped lead the team to a 44-108 record prior to the outcome of Friday’s series opener against the Yankees. With the Orioles’ 108th loss — a 4-6 heartbreaker against the Blue Jays on Tuesday — they tied the 1937 St. Louis Browns for the second-most losses in a single season, eclipsed only by the 43-111 record of the 1939 Browns. As they have just 10 games remaining in the regular season, this year’s team has no chance of climbing out of last place in the AL East and may well finish with the worst record in the AL to boot.
While the Orioles’ missteps don’t bode well for Showalter’s future in Baltimore, he’s brought far more good than harm to the organization over the last eight and a half years. He assumed the managerial position from interim manager Juan Samuel in the middle of the team’s 2010 season and guided the club to five winning seasons and three postseason appearances in 2012, 2014, and 2016. Entering the 2018 season, his record sits at 666 wins and 677 losses, the winningest mark by any of the team’s skippers since Earl Weaver wrapped his 17-season run with the team in 1986. Whether the Orioles believe Showalter is capable of recovering from two consecutive losing seasons and returning the team to their former days of glory (and the occasional division title) remains to be seen, of course, though there’s plenty to recommend him as they prepare to advance a full-scale rebuild over the offseason.