In a bid to improve the ambiance, make its games look better on TV, earn a
little extra advertising revenue and save a little money on game-day
operations, Triestina has installed what is believed to be the sports
world’s first “virtual crowd.” The team won’t say how much it paid to
produce and install the PVC covering, which features images of real
Triestina fans, but between the money the team will save by eliminating
stewards, attendants, medical staff and insurance for the shuttered
seats (about $130,000 per season) and the extra ad revenue it may earn,
team owner Stefano Fantinel says the experiment “will pay for itself
Click through for a pic of it. It’s . . . interesting.
Probably wouldn’t be necessary for baseball in that you really only see the bulk of the crowd on home runs and fly balls and folks tend not to get too weirded out by empty ballpark seats.
But football is having a hard time drawing fans these days. And really, given the way football economics work — TV is everything, and viewership is booming — it’s not totally wrong to think of it as a sport that takes place in thirty one individual television studios around the nation. Why not use props?