"Derek Jeter lived here" may not actually help sell apartment

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There’s an interesting article by James Barron in the New York Times about whether or not an apartment is more likely to sell for $20 million because it was owned and lived in by Derek Jeter.
Barron also talked to Tucker Anderson, who owns the apartment Joe DiMaggio lived in during his 56-game hitting streak in 1941. Back when he was first looking at the place 15 years ago Anderson only learned that DiMaggio lived there by chance, because the previous owner didn’t even think it warranted mentioning.
Fast forward 15 years and now Jeter has put his 5,500-square foot place at Trump World Tower on the market for $20 million. Barron speculates that Jeter having lived there won’t help it sell, because places owned by fellow New York stars Mark Messier and Keith Hernandez remained on the market for a long time and ultimately were sold for significantly below the initial asking price.
I plan to one day market my place in Minnesota as “owned by a guy who once worked with Craig Calcaterra,” so the New York Times article is of great interest to me.