”The fact is, it’s Jim’s job to decide which manager to bring in. But it’s about
winning, not about marketing.”
— Cubs owner Tom Ricketts, signaling to everyone that it is by no means a foregone conclusion that Ryne Sandberg will be the next Cubs manager.
Which is the right thing to say. The mistake, I think, would be to assume that hiring Ryne Sandberg is about marketing. There’s some of that there, obviously, but it’s also true that while I don’t think they’ll go all Florida Marlins on us and slash to the bone, the Cubs have tried to get younger this year. They’ve traded away Derrek Lee and others, they’ve called up Starling Castro and they will likely continue to tack in a rebuilding direction.
Sandberg has managed many of the players who will be a part of the team going forward and has experience with younger players overall. So while I agree with Ricketts that you can’t hire the big name just because he’s the big name, I really would be curious to hear the case against Sandberg on a purely merit basis.