One thing you hear a lot from frustrated Cubs fans is that management often refuses to do the smart thing because “hey, they know Wrigley will sell out no matter what happens, man.” I’m not sure that was ever really true, but it’s certainly not true now:
Does it seem like the Cubs are promoting “good tickets still available” this season more than in recent memory? There would be good reason. Attendance is down sharply at Wrigley Field.
After 36 home dates last season, the Cubs had drawn 21 crowds over 40,000. This year they have 11. Last year they had one crowd under 38,000 compared to 11 this season.
I don’t know if “sharply” is the right word to use, nor do I know if “crowds under 38,000” is the best way to measure such a thing. Yes, attendance is down somewhat: the Cubs are drawing 38,475 a game this year compared to 39,611 last season. While you have to note that we still have the summer months to get through which should up the averages a bit, attendance will likely be down a bit this year, though not dramatically lower.
But let’s not freak out about it either. Here’s some greater context: attendance last year was down from the 40,000+ a game the team drew in 2007 and 2008. In the several years before that, however, the team had only a couple of years in their history in which they drew as well as they’re drawing right now. Indeed, if the season ended today, 2010 would be the seventh best year attendance-wise (per game) in the 95 years or so they’ve been in Wrigley Field.
So yeah, they’re down. But that’s from historic peaks, so let’s not get carried away, OK?