P.R. advice for athletes? They tryin' to put me out of a job?

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I stumbled across a blog written by a sports communications and PR firm.  It’s rather interesting stuff and if I were representing athletes — or, if I was an athlete and wanted to protect my endorsements and stuff — I’d probably take what they had to say very, very seriously.

But I gotta tell ya, if athletes really followed the advice given in posts like this one providing tips on how they should deal with the media, people like me would see something like a 75-80% reduction in bloggable material.

So, psst!, athletes! Don’t let anyone tell you what to say or how to say it! Be your own man! And remember: it’s all about pride and respect. Everyone’s out to get you! Act accordingly!

Cubs won’t make Kyle Schwarber available in trade talks

Kyle Schwarber
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Bob Nightengale of USA Today reports that the Cubs won’t deal Kyle Schwarber this winter, despite multiple inquires from teams around the league. Schwarber is approaching his first year of arbitration and will remain under team control for another three seasons before reaching free agency in 2022.

The decision comes on the heels of one of the strongest seasons of the 25-year-old outfielder’s short career. Over 137 games and 510 PA for the Cubs, he proved a passable defender in left field and batted .238/.356/.467 with 26 home runs, an .823 OPS, and 3.2 fWAR in 2018. He also led the National League in intentional walks, with 20, and bumped up his total walks from 59 in 2017 to 78.

Despite his marked improvements from previous years, Schwarber’s performance still left something to be desired — specifically against left-handed pitchers, who held the slugger to a paltry .224/.352/.303 with four extra-base hits across 91 PA. Still, it’s evident the Cubs feel Schwarber is capable of strengthening his splits in the years to come, and they might stand to get more value from him on the field than they would in a trade this offseason.

Of course, that’s not to say the Cubs intend to pass the Winter Meetings in total silence, especially as they’ll be seeking bullpen and catching depth in advance of their 2019 run at the division title. As club president Theo Epstein remarked last week, “We’re certainly open and active in trade talks with a lot of deals that usually don’t come to fruition. So, we may make some trades. We could make big ones that transform the roster. We may make smaller complementary ones. But there’s certain things we’d like to accomplish.”