The Indians create a blogger press box

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Indians script.gifMaybe “press box” is the wrong term, but SportsBusiness Daily’s Eric Fisher reports on what sounds like a cool little initiative:

The Indians have created the Tribe Social Deck at Progressive Field, one
of the first major efforts under a new social media strategy being
pursued by the club. The 10-seat section in the ballpark bleachers is
being occupied each game by bloggers and other social media users and
influencers with the aim of furthering the Indians’ roots within social
media channels.

The section has a wireless hookup and a TV monitor. It likely also has beer-availability and no rule against cheering, so I’m struggling to think why I’d rather be in the real press box instead of what sounds like a nice little setup out in the bleachers (which in Cleveland are pretty good seats as far as bleachers go).

According to the article it’s an invitation-only kind of thing, which is probably the only way such a beast can be handled given that there is almost zero barrier-to-entry in becoming a “blogger and other social media user and
influencer.”  This creates a tension, of course, in that the folks who sit in this section may feel pressure to spin the team and its efforts in a positive light lest they not be invited back again.

This, however, can be handled. The onus is on the team to make it clear to everyone that they don’t expect pro-team propaganda from the chosen bloggers or tweeters or whatnot. The first time someone comes in and rips the Tribe — fairly, and with at least some sense of decorum of course — and gets invited back again such fears will be put to rest.

Basically, as long as the Indians’ press people are not seen as trying to use the limited access to control the message they will find that letting the bloggers in will work to the team’s advantage, even if the bloggers are critical. Maybe even especially so, as it will send a signal that the team is not oblivious or hyper-sensitive to criticism. Fans will tolerate tons of losing baseball because they’re fans. They won’t tolerate it, however, if their team seems more preoccupied with p.r. than winning.

So. Progressive Field is exactly 137 miles from my house. They’re letting blogger-types into the bleachers, giving them wireless internet and everything. I’m not sure how one gets on the invite list, but I’m thinking road trip.

Fan hit by foul ball during Sunday’s Rockies-Dodgers game

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Another fan was struck by a line drive foul ball during Sunday’s game between the Rockies and Dodgers at Dodger Stadium, Mike DiGiovanna and Jorge Castillo of the Los Angeles Times report. The ball was hit by Cody Bellinger in the first inning, going just beyond where the protective netting ends at the first-base dugout, striking a young woman in the head. Play was delayed for two minutes while the woman received medical attention. She initially stayed in her seat holding an ice pack to her head but was taken to a hospital for evaluation. According to someone in the Dodger Stadium first-aid office, the girl was alert and responding.

After the game, Bellinger said, “It was weird. It’s the first time I think I’ve hit a fan. I saw it literally hit her face. That was tough. I just tried to regroup. I’m sure it was tough for everyone.” He added, “I went over the next half-inning just to make sure she was all right. She said she was all right. She gave me a thumbs up. Obviously, it’s a scary situation.”

Both Bellinger and manager Dave Roberts expressed support for extending the protective netting at Dodger Stadium. [Update: Netting will be extended, Bill Plunkett of the Orange County Register reports.]

Bellinger was involved in yet another incident involving a fan later in the game. According to Michael Duarte of NBC Los Angeles, a 14-year-old girl ran on the field in the ninth inning. Bellinger said the girl came up to him and said, “I want a hug.” As she hugged Bellinger, a security guard tackled her. Bellinger said to her, “You know you’re going to jail?” She replied, “Yeah, I know. It was worth it.”