The Indians create a blogger press box

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Indians script.gifMaybe “press box” is the wrong term, but SportsBusiness Daily’s Eric Fisher reports on what sounds like a cool little initiative:

The Indians have created the Tribe Social Deck at Progressive Field, one
of the first major efforts under a new social media strategy being
pursued by the club. The 10-seat section in the ballpark bleachers is
being occupied each game by bloggers and other social media users and
influencers with the aim of furthering the Indians’ roots within social
media channels.

The section has a wireless hookup and a TV monitor. It likely also has beer-availability and no rule against cheering, so I’m struggling to think why I’d rather be in the real press box instead of what sounds like a nice little setup out in the bleachers (which in Cleveland are pretty good seats as far as bleachers go).

According to the article it’s an invitation-only kind of thing, which is probably the only way such a beast can be handled given that there is almost zero barrier-to-entry in becoming a “blogger and other social media user and
influencer.”  This creates a tension, of course, in that the folks who sit in this section may feel pressure to spin the team and its efforts in a positive light lest they not be invited back again.

This, however, can be handled. The onus is on the team to make it clear to everyone that they don’t expect pro-team propaganda from the chosen bloggers or tweeters or whatnot. The first time someone comes in and rips the Tribe — fairly, and with at least some sense of decorum of course — and gets invited back again such fears will be put to rest.

Basically, as long as the Indians’ press people are not seen as trying to use the limited access to control the message they will find that letting the bloggers in will work to the team’s advantage, even if the bloggers are critical. Maybe even especially so, as it will send a signal that the team is not oblivious or hyper-sensitive to criticism. Fans will tolerate tons of losing baseball because they’re fans. They won’t tolerate it, however, if their team seems more preoccupied with p.r. than winning.

So. Progressive Field is exactly 137 miles from my house. They’re letting blogger-types into the bleachers, giving them wireless internet and everything. I’m not sure how one gets on the invite list, but I’m thinking road trip.

Brewers reliever Josh Hader in hot water over racist, homophobic tweets from 2011-12

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Brewers reliever Josh Hader didn’t have a good night. He gave up four hits and a three-run homer to put the National League in a big hole in the All-Star Game. That’s the kind of thing that has to stick with you.

Oh, and he was also revealed to be a SUPER BIG racist, misogynist and homophobe. That’s gonna stick with him too, and may land him in trouble with Major League Baseball.

Someone decided to dig through Hader’s Twitter history this evening and when they did they found some ugly, ugly stuff in there from back in 2011-12.* Hader was found to have used the n-word, liberally. He said “I hate gay people.” He said some super misogynistic stuff about wanting a woman who will cook and clean for him, among other pretty damn vile things. There were multiple references to cocaine. He said “I’ll murder your family” to one person and made some total non-sequitur tweet simply saying “KKK.” You name a social media etiquette line that one can cross and Hader not only crossed it, but he totally and gleefully trampled over. If you want to see that vile stuff you can see it over at The Big Lead, which screen-capped it. I presume Hader has deleted them by now.

The news of Hader’s old, unearthed tweets bubbled out as the All-Star Game was going on, and reporters met Hader in the locker room right afterward for comment. Hader owned up to them — there was no “I was hacked” excuses offered here — saying that the tweets were a sign of immaturity when he was 17 years-old. He said he plans to apologize to his teammates, saying they don’t reflect on him as a person now. His quote: “No excuses. I was dumb and stupid.” Which, well, yes, obviously.

That may not be the end of it, however:

These tweets are old, Hader may be a different person now and people can do a lot of growing up between 17 and 24. But Major League Baseball is not happy tonight, I can assure you, that an ugly social media incident blew up during its biggest showcase of the regular season.

Will Hader be disciplined? Hard to say, given that Hader wasn’t even drafted yet when those tweets were made and given that MLB’s social media policy was not even in place then. But it would not shock me at all if more comes of this than Hader merely apologizing to his teammates. Stay tuned.

*There are several putative Hader tweets floating around Twitter right now of a more recent vintage. Hader has locked his account, however, and they cannot be confirmed, and many people who were able to access his account before it was locked said those tweets were not there before, with the suggestion that they were Photoshopped. We are neither in the position to — nor do we have the inclination to — verify which of Hader’s tweets are legitimate and which are fabricated. We know, however, that there is more than ample, awful stuff that he has owned up to and we’ll leave it at that for now.