Rays have a fresh, creative marketing plan

Leave a comment

zztop-100316.jpgYou have to admire the Tampa Bay Rays. They are the little engine that could, the young kid who stood up to the neighborhood bullies of the AL East and delivered a few bloody noses on the way to the 2008 World Series.

But despite the team’s recent run of success, the Rays have had a hard time drawing fans to the Trop, averaging just more than 23,000 fans per game in 2009, which ranked 23rd out of the 30 teams.

In order to inspire the masses and convince them that watching baseball in a tomb is a good idea, the club has come up with an aggressive marketing plan that includes advertisements with snappy drum music, an official team drink (Raytini, anyone?) and much, much more.

Take it away, Marc Topkin of the St. Petersburg Times:

Come to Tropicana Field, the pitch goes, and the Rays promise an afternoon or evening of fresh giveaways, creative T-shirts, teenager specific hangouts, local entertainment, post-game fireworks and some well known Saturday night concerts with bands that range from ZZ Top to The Go-Go’s.

I’m all for fresh giveaways, and nothing sounds more thrilling than a creative T-shirt, particularly if it comes launched from a fresh and creative T-shirt cannon. I’m even willing to brave the side effects of smoke inhalation — Raytini in hand — to take in an indoor fireworks show.

But I have a problem with the Rays’ choice of post-game musical entertainment. ZZ Top? The Go-Gos? Is that really the best they can do? Given that St. Petersburg is often referred to as “God’s waiting room,” I question the wisdom of booking such contemporary acts.

Pat Boone, who is apparently among the new wave of BALCO clients, would seem a better choice for the fan base. And he’s available

Are you on Twitter? You can follow Bob here, and get all your HBT updates here.

Ken Giles: ‘I’m actually enjoying the game more than I did for my entire tenure in Houston’

Brian Davidson/Getty Images
3 Comments

Blue Jays closer Ken Giles hasn’t exactly turned things around since joining the Blue Jays on July 31, when the club sent embattled closer Roberto Osuna to the Astros. Giles posted a 4.99 ERA in 30 2/3 innings with the Astros, then put up a slightly less miserable 4.58 ERA in 17 2/3 innings with the Jays. Still, he’s much happier with the Jays than he was with the Astros, even after winning the World Series with them last year. He said to Rosie DiManno of the Toronto Star, “I’m actually enjoying the game more than I did for my entire tenure in Houston. It’s kind of weird to say that because I won a World Series with that team. But it’s like, I just felt trapped there. I didn’t feel like myself there. Overall, I felt out of place.”

Giles also said “the communication was lost” with the Astros and it was something that came easy with the Jays. He said, “When I came here, they stayed patient with me. I said hey, I want to work on this thing till I’m comfortable. All right. OK, I’m comfortable, let’s move on to this next thing. Pitching, you can’t just try to fix everything at once. For me, I had to take baby steps to get my groove back. The Jays allowed me to do that. Yeah, the team was out of contention, but it doesn’t matter. It’s still my career. I still have to prove myself. Them being so patient with me, understanding what I want to do, was very, very big.”

Giles, 28, has two more years of arbitration eligibility remaining. He has shown promise despite his overall mediocre numbers. In non-save situations this season (with both the Astros and Jays), he has a 9.12 ERA. But in save situations, his ERA is a pristine 0.38. Giles could be a closer the Jays find themselves leaning on as they attempt to get back into competitive shape. Since it sounds like Giles is quite enamored with Toronto and with the Blue Jays, a discussion about a contract extension certainly could be had.