Why McGwire couldn't win

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There isn’t much that can depress you more about the human condition than a group of P.R. professionals getting together and talking about their craft. For evidence of that I give you today’s Sports Business Daily feature on the McGwire p.r. strategy. Key points:

  • It’s bad to release big news via what is perceived to be a friendly, softball outfit, but it was good that McGwire’s P.R. people and agent already work with MLB Network and Costas;
  • It’s obvious McGwire believed what he was saying and it’s obvious that you shouldn’t say what you don’t believe because that’s just spin, but McGwire really screwed up in not telling people what they wanted to hear;
  • McGwire’s hour-long, one-on-one interview with Costas was a good idea so he could take all the time he needed to tell his story in his own words, but it was a bad idea because it was too short and didn’t give reporters the chance to ask the questions they wanted to hear McGwire answer.

If I’m ever involved in a scandal I’m going to tweet all of my statements. Can’t go wrong then.

Zack Cozart thinks the way the Rays have been using Sergio Romo is bad for baseball

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The Rays started Sergio Romo on back-to-back days and if that sounds weird to you, you’re not alone. Romo, of course, was the star closer for the Giants for a while, helping them win the World Series in 2012 and ’14. He’s been a full-time reliever dating back to 2006, when he was at Single-A.

In an effort to prevent lefty Ryan Yarbrough from facing the righty-heavy top of the Angels’ lineup (Zack Cozart, Mike Trout, Justin Upton), Romo started Saturday’s game, pitching the first inning before giving way to Yarbrough in the second. Romo struck out the side, in fact. The Rays went on to win 5-3.

The Rays did it again on Sunday afternoon, starting Romo. This time, he got four outs before giving way to Matt Andriese. Romo walked two without giving up a hit while striking out three. The Angels managed to win 5-2 however.

Despite Sunday’s win, Cozart wasn’t a happy camper with the way the Rays used Romo. Via Fabian Ardaya of The Athletic, Cozart said, “It was weird … It’s bad for baseball, in my opinion … It’s spring training. That’s the best way to explain it.”

It’s difficult to see merit in Cozart’s argument. It’s not like the Rays were making excessive amounts of pitching changes; they used five on Saturday and four on Sunday. The games lasted three hours and three hours, 15 minutes, respectively. The average game time is exactly three hours so far this season. I’m having trouble wondering how else Cozart might mean the strategy is bad for baseball.

It seems like the real issue is that Cozart is afraid of the sport changing around him. The Rays, like most small market teams, have to find their edges in slight ways. The Rays aren’t doing this blindly; the strategy makes sense based on their opponents’ starting lineup. The idea of valuing on-base percentage was scoffed at. Shifting was scoffed at and now every team employs them to some degree. Who knows if starting a reliever for the first three or four outs will become a trend, but it’s shortsighted to write it off at first glance.