There isn’t much that can depress you more about the human condition than a group of P.R. professionals getting together and talking about their craft. For evidence of that I give you today’s Sports Business Daily feature on the McGwire p.r. strategy. Key points:
- It’s bad to release big news via what is perceived to be a friendly, softball outfit, but it was good that McGwire’s P.R. people and agent already work with MLB Network and Costas;
- It’s obvious McGwire believed what he was saying and it’s obvious that you shouldn’t say what you don’t believe because that’s just spin, but McGwire really screwed up in not telling people what they wanted to hear;
- McGwire’s hour-long, one-on-one interview with Costas was a good idea so he could take all the time he needed to tell his story in his own words, but it was a bad idea because it was too short and didn’t give reporters the chance to ask the questions they wanted to hear McGwire answer.
If I’m ever involved in a scandal I’m going to tweet all of my statements. Can’t go wrong then.
The Royals are in agreement with right-handed reliever Drew Storen on a minor league deal, the team announced Friday. Per Jon Heyman of MLB Network, the deal is worth $1.25 million if the veteran righty breaks camp with the club this spring. Additional, albeit unspecified incentives will be included in the contract as well.
Storen, 31, is coming off of a protracted absence from any MLB duties. After inking a one-year deal with the Reds in 2017, he sustained a right elbow sprain toward the end of the year and underwent Tommy John surgery that October. He was effectively decommissioned for the club’s entire 2018 run and generated little interest around the league this winter, perhaps due in part to the uninspired 4.45 ERA, 3.8 BB/9, 7.9 SO/9, and career-low -0.2 fWAR he posted across 54 2/3 innings during his last healthy season.
While it’s not immediately clear what kind of performance the Royals can expect from Storen in spring training, they’re not exactly in a position to be choosy. Their bullpen ranked dead last among all MLB teams with a collective 5.04 ERA, 4.85 FIP, and -2.2 fWAR last year, and still appears to be in a state of flux as they approach Opening Day. Skipper Ned Yost told reporters Wednesday that he intends to eschew the traditional closer appointment in 2019 and will instead utilize a combination of right-handers Wily Peralta and Brad Boxberger, lefty Tim Hill, and various others as he tackles high-leverage situations in the future.