Derek Jeter: the face of playoff baseball

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Your Yankee mileage may vary, but there’s no escaping the financial realities of it all:

Of the seven billboards around Atlanta promoting the start of the playoffs, Jeter, the All-Star shortstop who has been with the Yankees since 1995, is on five of them. Around the country, TBS has similar billboards featuring St. Louis Cardinals first baseman Albert Pujols and Los Angeles Dodgers catcher Russell Martin. Jeter is on 60 percent of them.

The Yankees are crucial to getting casual viewers to tune into playoff games in the early rounds, [TBS President David Levy] said . . .  “It’s essential for them to get higher ratings at those events to get the viewership and advertising revenue they want,” [sports consultant Marc Ganis] said. “And no team generates the interest and the eyeballs, particularly in the playoffs, that the Yankees do.”

Russell Martin?  Really?  That’s the best they could do for L.A.?

Anyway, the larger point — explained in extensive financial and television ratings detail in the linked article — remains: the Yankees draw eyes, and eyes draw dollars.  It’s still worth discussing whether the networks and media at large focus too much on the big city east coast teams, but any such conversation that doesn’t take this business reality into account first isn’t an informed conversation.   

Video: Ramon Torres hits little league home run in first at-bat of season

Jayne Kamin-Oncea/Getty Images
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The Royals recalled infielder Ramon Torres from Triple-A Omaha on Saturday. He didn’t get into a game until starting Thursday night’s game against the Rangers, batting ninth.

In the top of the second inning, facing Austin Bibens-Dirkx, Torres laced a single up the middle. Center fielder Delino DeShields charged in on it, attempting to keep Ryan Goins at second base, but the ball went right past his glove, through his legs, and nearly trickled all the way to the warning track. Goins scored easily and Torres was waved home, too. He managed to narrowly beat the throw, touching home plate with his left hand on a head-first slide.

The play was officially scored a single and a three-base error. Torres wasn’t credited with an RBI on the play. But at least the Royals got two runs out of it.