The Chicago Tribune’s Phil Rogers thinks that there’s only one thing to do with Milton Bradley:
My recommendation: Release him . . . As of Wednesday, when Bradley declared he roots for nine-inning games
because he can’t wait to get home, Hendry no longer can cross his
fingers and hope Bradley becomes the player he pictured he would be in
right field at Wrigley Field. He has to do something to get him off the roster, the sooner the better.
I agree with the idea of getting rid of Bradley. He’s turned into an unmitigated disaster in Chicago. I disagree, however, that the Cubs should simply release him. Rogers’ view of this is informed by the idea that the only way to trade Bradley would be to take on one of the games’ truly bad contracts in return like Aaron Rowand or somebody’s. Wouldn’t it be possible, however, for the Cubs to simply offer to eat a large portion of the $21 million owed to Bradley and try to get at least something in return? Even a low level prospect is better than nothing, right?
Maybe I’m just dreaming, though. While it looked for a few brief shining moments in 2008 that Bradley had turned the corner on his old rep and had matured, it’s possible that he has burnt so many bridges at this point that no one would want him at even the lowest of prices.
Maury Brown of Forbes reports that T-Mobile will be the new naming rights partner for the Seattle Mariners’ ballpark beginning in 2019. Their park had been known as Safeco Field since it first opened in the summer of 1999. The 20-year naming rights deal with Safeco ended with the close of the 2018 season.
Brown reports that the deal will be around $3 million a year, which doesn’t seem like a whole lot. Then again, I have long been skeptical of how much naming rights actually bring back to the naming rights partner. That’s especially true when the partner is slapping its name on a ballpark that was known as something else beforehand. People tend to still use the old name and, I suspect, resent the new one a bit. Maybe that’s less the case when the park has only been known by corporate names, and no beloved traditional name is being displaced, but I still question if anyone really makes a single purchasing decision based on the name of a ballpark.
I know this much for sure, though: despite the relatively small cost of naming rights here, none of the most notable Seattle-based companies — which include Amazon, Starbucks, Nordstrom, Microsoft, Costco and Alaska Airlines — felt it was worth it. Possibly because they know people are gonna call the place “Safeco” for several years regardless.