There was a time when a sports team’s social media people or promotions department would say or do something silly or embarrassing and we’d all laugh at their cluelessness. In an age when any sort of heat is good heat, however, it’s fairly even odds that when something putatively accidental happens it’s not really an accident.
Which is to say that while it’s possible that this promotion from the Binghamton Mets is the result of someone not really knowing what “Netflix and Chill” refers to, I think it’s more probable they know exactly what they’re doing and are just looking to get that extra social media bounce:
Extra social media bounce like I’m giving them here, of course, but it’s not like I’m judging them for it. I’m just pointing it out. We all gotta eat, man. More power to the folks at the Binghamton Mets for havin’ it both ways.
Greg Bird to miss the entire season following shoulder surgery
This is huge news. Huge negative news for the New York Yankees. Joel Sherman of the New York Post report that Greg Bird is going to miss all of the 2016 season following shoulder surgery, which he’ll undergo tomorrow. The Yankees just confirmed this, saying that Bird has a torn labrum.
Bird, who just turned 23-years-old, made a big splash after being called up to the Yankees last year. In 46 games he hit .261/.343/.529 with 11 homers and 31 driven in. While he sat as a backup on the depth chart behind Mark Teixeira and likely would’ve started the year at Triple-A, Bird was almost certainly going to see some playing time in 2016 if — or more likely when — either Teixeira or DH Alex Rodriguez hit the disabled list, needed rest or lost effectiveness. Which, at their age, is a fairly safe bet at some point.
Even if they didn’t, Bird is clearly the Yankees’ first baseman of the future, and a year of development lost and the potential for other physical problems spinning out of all of this (note: shoulder injuries are really, really not cool in any way) represents the most awful possible news for the Yankees as they head into spring training.
The NFL just came out with an ad called “Super Bowl Babies.” It’s a 60-second commercial that is part of the league’s “Football Is Family” marketing campaign which will air in the third quarter of the Super Bowl. It features people who were born nine months after their parents’ favorite team won the Super Bowl.
Really. That’s the idea. Kids singing about how their parents experienced vicarious arousal based on what, say, Eli Manning did one evening and decided to take things to the next level. An ad campaign all but requiring people to think about their parents doin’ it:
I want to cringe at that, but it’s probably genius given how, um, passionately people feel about sports.
But it does get my brain working in ways I sort of wish it wouldn’t. For example, it makes me think about the other side of the Super Bowl Babies coin. Sure, if you were born in Chicago nine months after Super Bowl XX you may be the product of your parents’ joy, but what if you were born in Boston? Are you a “God, Tony Eason Sucks, This Game Is A Disaster So What Do You Want To Do Now” Baby? As some people on Twitter observed a bit ago, are there hundreds of Millennials in Buffalo right now conceived in disappointment? Are there Scott Norwood Babies? Don Bebee Babies?
Also, what if your parents weren’t football fans at all and, instead, watched counter programing? Might you be an “In Living Color Halftime Show Baby?” A “Lingerie Bowl Baby?” “Westminster Kennel Club Dog Show Baby?” Take THAT one up with your therapist.
For that matter, there are far more dubious [Sports Event] Babies out there than Super Bowl-related babies. For this my mind, of course, turns to baseball. How many “Bucky F***ing Dent Babies” are there in New York and Boston? How many “Aaron F***ing Boone Babies” for that matter? Are babies born in the summer of 1987 in New York or Boston “Buckner Babies” or “Mookie Babies?” Depends on which city you’re from, I suppose.