Adam Jones

Associated Press

The Red Sox will air anti-racism PSA before games beginning next week

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Adrian Walker of the Boston Globe reports that the Boston Red Sox will air an anti-racism public service announcement at Fenway Park before their game on September 28. This is part of a large campaign backed by the Sox, the Boston Bruins, Boston Celtics, New England Patriots and New England Revolution “featuring athletes calling on fans to take a stand against racism and hate speech at sports venues.”

This comes in the wake of a group of protesters hanging an anti-racism banner in Fenway Park last week which, in turn came a few months after Adam Jones, like many visiting players of color before him, claimed that racial epithets were hurled at him by fans in the Fenway bleachers.

Red Sox CEO Sam Kennedy tells the globe that the Jones incident is what inspired the PSA campaign:

“When the incidents in May occurred, one of the first things we recognized was sports teams are high-profile, and we have the opportunity to help lead a high-level discussion around this,” he said. “We wanted to take the lead in taking a stand against racism.”