During the debate last week involving expanded netting at major league ballparks, the familiar refrain from the anti-netting crowd rung out: “hey, netting wouldn’t be necessary if you simply paid attention!” These folks get particularly upset at the idea of people looking at their phones or other electronic devices during the game, implying — or sometimes explicitly stating — that if you do that you almost deserve to be hit with a 100 mph foul ball.
The problem with that, though, is that Major League Baseball increasingly encourages fans to use their phones during games. You can order your concessions through them now. Fans are encouraged to use the MLB.com Ballpark app for an increasing number of in-game features. And, of course, the video boards — always in the opposite direction of the hitter — are getting larger and larger and contain more and more information that the clubs and the league want you to see.
But it goes farther than that. Or at least it will soon. As this article from TechCrunch makes clear, in the future, Major League Baseball wants you actually watching the game action through your phone or your iPad. It’s an augmented reality feature in which you hold up your tablet and . . .
In essence, it’s a bit like watching TV broadcast in person, with information overlaid on the action as it happens in real-time. The data is gathered from Statcast, MLB’s in-house analytics tool . . . Players on the field, meanwhile, get small, square popups featuring their faces that can be tapped open to offer up personalized player information
Which is kind of cool, actually. Personally I am fascinated with the possibilities of augmented reality. For me it usually comes to mind when I’m out hiking and I want to know what a certain kind of tree is or something (my natural education was sorely lacking as a child), but there are tons of other applications. Even though I probably know more about the players and what’s going on on the field than your average American, I’d still probably use such a product, at least a little bit at a game.
But, of course, there is that safety tradeoff. How can Major League Baseball continue to be hands-off about a netting policy and maintain that fans assume the risk of foul ball injuries while simultaneously encouraging the use of electronic devices that will, necessarily, distract them from directly observing on-field action? Indeed, if they do continue to maintain that paradoxical approach, I’d expect this quote from the article to be used at a trial of an injured fan suing for damages:
“People are already using their phones, and we don’t think this is all that different,” MLB Product VP Chad Evans told us at the event. Of course, in a sport where small spherical objects are regularly projected into the stands at high speeds, it’s a good idea to keep your eye on the field. Perhaps popping up an alert on screen when a ball approaches would be a good start.
That last bit — not the quote, but the article’s suggestion of a warning — is comical given how quickly a ball can make it into the stands. Even fans paying rapt attention can get hurt by fast foul balls. Expecting them to process a warning and then act based on it when instinct often isn’t fast enough is ridiculous.
Cool product, for sure. Like I said, I’d probably even use it on occasion. But the more technology and the more distractions Major League Baseball pours into the game, the more responsibility it will have when those distractions contribute to fan injuries. In light of that, they simply cannot continue to be hands-off with respect to the matter.