Aaron Judge owned the Angels Twitter Account


At the outset, let us dispense with the lazy, disrespectful notion that people who run social media accounts for businesses, sports teams and other institutions, are “kids” or “interns.” I know that’s the stereotype, but it’s woefully out of date and, actually, may never have been true. The social media presence of companies, brands and the like is critically important to 21st century commerce and the people tasked with running these accounts are trained communications, marketing and/or public relations professionals.

Of course, like the rest of us, they mess up sometimes.

The person running the Los Angeles Angels account kinda messed up last night. Thankfully not in the way that causes a huge P.R. crisis and ends with a firing and apology. This one is just kinda embarrassing.

In the top of the third inning of the Yankees-Angels game, the fearsome Aaron Judge came to the plate. At the time Judge was leading the league in home runs with 21 and had just come off of a weekend in which he destroyed the Baltimore Orioles and hit the longest homer in the bigs this year. He’s, without question, the talk of baseball in the season’s first couple of months.

Angels pitcher Alex Meyer, however, was not intimidated. He struck Judge out looking. It was so inspiring that the person running the Angels Twitter account decided to have some fun with it, even going so far as to play off of the judicial “All Rise” thing Yankees fans have been saying in response to Judge’s heroics:

Pretty clever! Except, in this case the Judge gave the closing argument:

That came in the eighth inning and, as we noted in the recaps this morning, broke a 3-3 tie and gave the Yankees the ballgame.

We will use our discretion and will not hold the Angels Twitter person in contempt, but going forward, he or she had best learn to respect the Judge.

Giants fans will have to pay a surcharge to park at Athletics games

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Athletics president Dave Kaval is ready to take full advantage of the interleague series between the Giants and A’s this season. While the two teams customarily play a few preseason “Battle of the Bay” games each year, they’re also scheduled to meet each other six times during the regular season; once for a three-game set in San Francisco, then for a three-game set in Oakland. On Saturday, Kaval announced that any Giants fans looking to park at the Coliseum this year will be charged $50 instead of the standard, general admission $30 — an additional “rivalry fee” that can be easily waived by shouting, “Go A’s!” at the gate.

This isn’t the first time that a major-league team has tried to keep rival fans at bay, though Kaval doesn’t seem all that intent on actually driving fans away from the ballpark. Back in 2012, the Nationals staged a “Take Back the Park” campaign after people began complaining that Phillies fans were overtaking Nationals Park during rivalry games. They limited a single-series presale of Nats-Phillies tickets to buyers within Maryland, Virginia and the District of Columbia in hopes of filling the stands with a few more friendly faces. Washington COO Andy Feffer told the press that while he would treat all guests with “respect and courtesy,” he wanted Phillies fans to feel irked enough to pay attention to the Nationals. In the end, things went… well, a little south for all involved.

Whether the Giants are planning any retaliatory measures has yet to be seen, but it’s not as if this is going to be an enforceable rule. The real travesty here, if you’re an A’s fan or just pretending to be one, is that the parking fees have increased from $20 to $30 this season. Unless you’re a season ticket holder with a prepaid $10 parking permit, it’s far better to brave the crowds and take advantage of local public transportation. There are bound to be far fewer irate Giants fans on BART than at the gates — even if the gag only lasts a few days out of the year.