The Yankees aren’t well-known for going all-in on goofy, fan-friendly fun. While some organizations are happy to jump on new and even silly or ephemeral trends for the yuks of it, the Yankees have tended to keep things rather businesslike when it comes to promotions and things. They’ve always played the long game, assuming — not always unreasonably — that their brand is best defined by the club’s history and greatness and quiet dignity and stuff.
Aaron Judge and his breakout rookie season is changing things. His fast start has caused fans to dress up in judge’s robes and stuff, so the team is having fun with it. They’ve set up a special section called “The Judge’s Chambers,” complete with a jury box vibe:
Fans will be selected to sit in the special section, which is in section 104 in right field, right behind where Judge plays, and will be handed foam gavels with “All Rise” written on them. To be selected at the moment it’d help if you wear one of those judicial robes with Judge’s number 99 on the back or his jersey or an English judge-style powdered wig. Going forward, the Yankees will also use the section for groups and charity events and stuff.
Judge is on a 58-homer pace right now. It’s unlikely he’ll keep that up, but he certainly looks like the real deal. And, for the Yankees and their fans, he’s giving them the chance for some real fun.
Athletics president Dave Kaval is ready to take full advantage of the interleague series between the Giants and A’s this season. While the two teams customarily play a few preseason “Battle of the Bay” games each year, they’re also scheduled to meet each other six times during the regular season; once for a three-game set in San Francisco, then for a three-game set in Oakland. On Saturday, Kaval announced that any Giants fans looking to park at the Coliseum this year will be charged $50 instead of the standard, general admission $30 — an additional “rivalry fee” that can be easily waived by shouting, “Go A’s!” at the gate.
This isn’t the first time that a major-league team has tried to keep rival fans at bay, though Kaval doesn’t seem all that intent on actually driving fans away from the ballpark. Back in 2012, the Nationals staged a “Take Back the Park” campaign after people began complaining that Phillies fans were overtaking Nationals Park during rivalry games. They limited a single-series presale of Nats-Phillies tickets to buyers within Maryland, Virginia and the District of Columbia in hopes of filling the stands with a few more friendly faces. Washington COO Andy Feffer told the press that while he would treat all guests with “respect and courtesy,” he wanted Phillies fans to feel irked enough to pay attention to the Nationals. In the end, things went… well, a little south for all involved.
Whether the Giants are planning any retaliatory measures has yet to be seen, but it’s not as if this is going to be an enforceable rule. The real travesty here, if you’re an A’s fan or just pretending to be one, is that the parking fees have increased from $20 to $30 this season. Unless you’re a season ticket holder with a prepaid $10 parking permit, it’s far better to brave the crowds and take advantage of local public transportation. There are bound to be far fewer irate Giants fans on BART than at the gates — even if the gag only lasts a few days out of the year.