The Braves’ top minor league team to rename itself


Whereas once it was expected that all sports teams would be named after ferocious animals, notable historic figures or events or something else otherwise inspiring, there has been a trend in the minor leagues over the past few years to give teams somewhat silly names.

The Jacksonville Jumbo Shrimp. The Binghamton Rumble Ponies. The New Orleans Baby Cakes. The Down East Wood Ducks. Etc.

I suspect a lot of that is fueled by a desire to sell intentionally uncool merchandise to ironic hipsters. Some of it may simply be a function of branding and creating a team identity that will not, for a moment, cause the local nine to be confused with anyone else. Not that those things are mutually exclusive. Whatever the impulse, the trend will no doubt continue.

The next place we could see it: Gwinnett County Georgia, where the Atlanta Braves’ Triple-A team plays:

Gwinnett Braves general manager North Johnson announced a contest to rename the Triple-A team for the 2018 season and beyond.

Fans and members of the Gwinnett community can suggest new team names starting Monday through June 2. After all team name suggestions are submitted, a final round of voting on the top choices will last from June 19-July 3 on the Gwinnett Braves’ website.

Like all but one of its other affiliates, Gwinnett is named the Braves, just like the parent club. Being so close to Atlanta has caused it some identify problems, however, as one suburban Atlantan telling another that he’s “going to the Braves game” tomorrow could be confusing. Especially now that the major league team also plays in suburban Atlanta, about 35 miles apart. It makes sense.

So, go to the website, folks, and suggest a new name. The sillier the better. Basebally McBaseball Face? The Gwinnett Crackers?


Giants fans will have to pay a surcharge to park at Athletics games

Getty Images

Athletics president Dave Kaval is ready to take full advantage of the interleague series between the Giants and A’s this season. While the two teams customarily play a few preseason “Battle of the Bay” games each year, they’re also scheduled to meet each other six times during the regular season; once for a three-game set in San Francisco, then for a three-game set in Oakland. On Saturday, Kaval announced that any Giants fans looking to park at the Coliseum this year will be charged $50 instead of the standard, general admission $30 — an additional “rivalry fee” that can be easily waived by shouting, “Go A’s!” at the gate.

This isn’t the first time that a major-league team has tried to keep rival fans at bay, though Kaval doesn’t seem all that intent on actually driving fans away from the ballpark. Back in 2012, the Nationals staged a “Take Back the Park” campaign after people began complaining that Phillies fans were overtaking Nationals Park during rivalry games. They limited a single-series presale of Nats-Phillies tickets to buyers within Maryland, Virginia and the District of Columbia in hopes of filling the stands with a few more friendly faces. Washington COO Andy Feffer told the press that while he would treat all guests with “respect and courtesy,” he wanted Phillies fans to feel irked enough to pay attention to the Nationals. In the end, things went… well, a little south for all involved.

Whether the Giants are planning any retaliatory measures has yet to be seen, but it’s not as if this is going to be an enforceable rule. The real travesty here, if you’re an A’s fan or just pretending to be one, is that the parking fees have increased from $20 to $30 this season. Unless you’re a season ticket holder with a prepaid $10 parking permit, it’s far better to brave the crowds and take advantage of local public transportation. There are bound to be far fewer irate Giants fans on BART than at the gates — even if the gag only lasts a few days out of the year.