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MLB would like you to know about a baseball player named Derek Jeter

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A lot of people say that Major League Baseball is bad at promoting its players. Bah. Take one look at MLB’s social media feed over the past several days and you’ll see that the league goes all-out to promote its stars. Indeed, they have built an entire campaign around one of its brightest stars this week.

They’ve created a bracket-style “competition” of his finest moments, complete with video highlights in case fans are unaware of his historic exploits. Fans can vote for the best moment, but the vote is just a red herring. This is all about the appreciation of a fantastic talent and the league’s efforts to bring him into the hearts and minds of baseball fans everywhere.

For example:

And on and on it goes. Indeed, I’ve counted no less than 19 video-laden tweets promoting Derek Jeter in the past three days. There may be many more, actually, as these are just the ones with the custom “Jeet16” hashtag.

It’s quite impressive. And actually sort of sobering. I mean, if the league is going THIS crazy to promote a player who retired three years ago, IMAGINE how amazingly intense it’s marketing guys who are actually playing right now! Guys whose actual games, if people see their highlights, will become appointment viewing which will, in turn, help grow the game now and in the future!

Really, if they’re selling a 40-something year-old former player no one can watch play live ever again, I bet MLB has a team of hundreds of social media gurus helping spread the appreciation of today’s biggest talents.

Padres, Mariners join list of teams to extend netting

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The Reds announced earlier that they plan to extend the protective netting at Great American Ball Park in time for Opening Day next season. You can add the Padres and Mariners to what will surely be a growing list.

A young fan was struck in the face by a foul ball at Yankee Stadium on Wednesday, which gave new life to the netting debate. Some fans and media types think Major League Baseball is not doing enough to protect fans. While Major League Baseball has issued guidelines for protective netting, it is ultimately up to the teams to decide just how much netting to use.

Zach Britton receives stem cell injection, likely done for the season

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Orioles closer Zach Britton is likely done for the remainder of the 2017 season after receiving a stem cell injection in his left knee, Peter Schmuck and Jon Meoli of the Baltimore Sun report. Britton has been battling knee problems for most of the season.

The Orioles are still technically in the AL Wild Card race, entering play Thursday 5.5 games behind the Twins for the second Wild Card slot. With only nine games remaining, however, the 73-80 Orioles are likely being realistic about their chances and not taking any unnecessary risks with Britton.

Britton, 29, put up a 2.89 ERA with 15 saves and a 29/18 K/BB ratio in 37 1/3 innings this season. He will be eligible for arbitration for the fourth and final time this offseason.