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MLB would like you to know about a baseball player named Derek Jeter

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A lot of people say that Major League Baseball is bad at promoting its players. Bah. Take one look at MLB’s social media feed over the past several days and you’ll see that the league goes all-out to promote its stars. Indeed, they have built an entire campaign around one of its brightest stars this week.

They’ve created a bracket-style “competition” of his finest moments, complete with video highlights in case fans are unaware of his historic exploits. Fans can vote for the best moment, but the vote is just a red herring. This is all about the appreciation of a fantastic talent and the league’s efforts to bring him into the hearts and minds of baseball fans everywhere.

For example:

And on and on it goes. Indeed, I’ve counted no less than 19 video-laden tweets promoting Derek Jeter in the past three days. There may be many more, actually, as these are just the ones with the custom “Jeet16” hashtag.

It’s quite impressive. And actually sort of sobering. I mean, if the league is going THIS crazy to promote a player who retired three years ago, IMAGINE how amazingly intense it’s marketing guys who are actually playing right now! Guys whose actual games, if people see their highlights, will become appointment viewing which will, in turn, help grow the game now and in the future!

Really, if they’re selling a 40-something year-old former player no one can watch play live ever again, I bet MLB has a team of hundreds of social media gurus helping spread the appreciation of today’s biggest talents.

Jose Bautista is starting at third base for the first time in over four years

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Blue Jays outfielder Jose Bautista is getting a rare start at third base today. How rare is it? Sportsnet’s Hazel Mae notes that he last started at third base on April 14, 2013 against the Royals.

Bautista has played some third base already this year. On April 27 against the Cardinals, Bautista pinch-hit for third baseman Chris Coghlan and stayed in the game at the position. Last Saturday, Bautista moved from right field to third base as part of a handful of defensive switches. Overall, he’s played four defensive innings at the hot corner this season.

The Blue Jays have had to get creative at third base while Josh Donaldson has dealt with a calf injury. Darwin Barney and Chris Coghlan have drawn most of the starts at third base, but catcher Russell Martin started there on Sunday and tonight we’ll see Bautista there.

Braves’ bullpen hasn’t allowed a hit to last 54 batters, setting franchise record

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The Braves announced on Tuesday, citing Elias Sports, that the bullpen set a franchise record, preventing the last 54 batters faced from getting a hit.

The last reliever to allow a hit was Josh Collmenter to the first batter he faced against the Blue Jays last Thursday. Since then, the bullpen has logged 15 1/3 scoreless, hitless innings with a 10/4 K/BB ratio. Here are the logs since Collmenter gave up that hit.

Date Opp. Pitcher BF IP H R ER BB SO
May 18 vs. TOR Josh Collmenter 7 2.0 0 0 0 1 1
May 18 vs. TOR Ian Krol 4 1.0 0 0 0 1 1
May 19 vs. WAS Jason Motte 2 0.2 0 0 0 0 0
May 19 vs. WAS Jose Ramirez 3 1.0 0 0 0 0 0
May 19 vs. WAS Arodys Vizcaino 3 1.0 0 0 0 0 2
May 19 vs. WAS Jim Johnson 3 1.0 0 0 0 0 0
May 20 vs. WAS Ian Krol 2 0.2 0 0 0 0 1
May 20 vs. WAS Jason Motte 4 1.0 0 0 0 1 0
May 20 vs. WAS Jose Ramirez 3 1.0 0 0 0 0 1
May 20 vs. WAS Arodys Vizcaino 3 1.0 0 0 0 0 0
May 20 vs. WAS Jim Johnson 3 1.0 0 0 0 0 0
May 21 vs. WAS Luke Jackson 3 1.0 0 0 0 0 1
May 22 vs. PIT Jason Motte 3 1.0 0 0 0 0 2
May 22 vs. PIT Jose Ramirez 3 1.0 0 0 0 0 0
May 22 vs. PIT Arodys Vizcaino 4 1.0 0 0 0 1 1
May 22 vs. PIT Jim Johnson 4 1.0 0 0 0 0 0
TOTAL 54 15.1 0 0 0 4 10

Despite the hot streak lately, the Braves’ bullpen still ranks in the middle of the pack in ERA at 4.07. Its 21.3 percent strikeout rate ranks 18th out of 30 teams and its 8.6 percent walk rate is ninth.