Cardinals’ promotion turned into a social media gaffe


The Cardinals scheduled a promotion for May 17, when the club takes on the Red Sox, giving away a replica 1967 World Series ring. The Cardinals defeated the Red Sox in seven games back in 1967 to win the championship. So far, so good.

Unfortunately, on Tuesday, the Cardinals’ Twitter account made a gaffe attempting to promote the giveaway. The account tweeted, “You love baseball, she loves jewelry. On May 17th, it’s a win-win.” It attached a video that showed a woman gawking at the ring.

The response wasn’t quite what the Cardinals were expecting. Many responded angrily to the tweet because of its sexist nature. The Cardinals deleted the tweet along with the short video, as Ben Frederickson of the St. Louis Post-Dispatch explains. The club also issued a statement:

Earlier today, we posted a spot on social media to promote our upcoming 1967 Championship Ring giveaway. We received some feedback that it may have either offended some people or created confusion as to whether it was for women only, so we promptly removed it. Our ring giveaways have always been popular with both men and women, and we want to be clear that we will be distributing 30,000 rings to all fans, age 16 or older, before our game on Wednesday, May 17th.

Gender-based division is on its way out, so hopefully baseball teams get on that train sooner rather than later. There’s no need for it and as the Cardinals found out, a thoughtless slip-up can result in a tidal wave of backlash — which, by the way, was completely warranted.

Jeff Wilpon reminds Mets fans that insuring David Wright “is not cheap”

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It’s can’t be easy being a Mets fan. Your team plays in the biggest city in America and should, theoretically, have big payrolls and always be in contention. They aren’t, however, partially because of horrendous luck and ill-timed injuries, partially because of poor baseball decisions and partially because the team’s ownership got taken down by a Ponzi scheme that, one would think anyway, sophisticated businessmen would recognize as a Ponzi scheme. We’ll leave that go, though.

What Mets fans are left with are (a) occasional windows of contention, such as we saw in 2014-16; (b) times of frustrating austerity on the part of ownership when, one would hope anyway, some money would be spent; (c) an inordinate focus on tabloidy and scandalous nonsense which just always seems to surround the club; and (c) a lot of disappointment.

You can file this latest bit under any of or many of the above categories, but it is uniquely Mets.

Team president Jeff Wilpon spoke to the press this afternoon about team payroll. In talking about payroll, David Wright‘s salary was included despite the fact that he may never play again and despite the fact that insurance is picking up most of the tab. Wilpon’s comment:

I’m guessing every team has a line item, someplace, about the costs of insurance. They’re businesses after all, and all businesses have to deal with that. They do not talk about it as a barrier to spending more money on players to the press, however, as they likely know that fans want to be told a story of hope and baseball-driven decisions heading into a new season and do not want to hear about all of the reasons the club will not spend any money despite sitting in a huge market.

This doesn’t change a thing about what the Mets were going to do or not do, but it does have the added bonus of making Mets fans roll their eyes and ask themselves what they did to deserve these owners. And that, more than almost anything, is the essence of Mets fandom these days.