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An angry Mets fan is going viral

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On Monday, a Mets fan from New Jersey named Frank Fleming had tickets for the Opening Day game between the Braves and Mets. The only problem: his train from New Jersey was delayed due to a derailment. Fleming assessed the situation calmly and calculated that, oh dear, he may not make his scheduled appointment with the hometown nine!

Kidding. He flew off the handle and went into a berserker-like rage. It was picked up by local news and quickly went viral.

 

Fleming ended up missing the first pitch, but he did make the game in the first inning, so the saga had a happy ending.

Haha, I’m just kidding. This is the early 21st century, and stories never end. They just become commercialized. To that end, Excedrin got into the act, riding Fleming’s headache inducing rage to some inexpensive marketing.

I was sent this quote by a publicist, so don’t think for a minute that Madison Avenue is not on top of its game:

Excedrin saw Frank Fleming’s opening day headache video and felt his pain,” said Scott Yacovino, Senior Brand Manager Excedrin. “We’re giving Frank tickets to Friday night’s game, a private car and some Excedrin just in case his opening day headache remains. While we can’t guarantee a victory, we can guarantee he won’t have another headache trying to get there.”

For his part, Fleming may have some anger management issues, but he’s savvy enough to get in on the marketing:

“I was bummed out that I missed the Opening Day ceremonies, but luckily my new friends at Excedrin relieved my headache with tickets for Friday night’s game behind the dugout and a driver to make sure I get there.”

Like Andy Warhol said: “In the future, everyone will have their genuine emotion coopted by brands for 15 minutes.”

Must-Click Link: Do the players even care about money anymore?

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Yesterday I wrote about how the union has come to find itself in the extraordinarily weak position it’s in. The upshot: their leadership and their membership, happily wealthy by virtue of gains realized in the 1970s-1990s, has chosen to focus on small, day-to-day, quality of life issues rather than big-picture financial issues. As a result, ownership has cleaned their clock in the past few Collective Bargaining Agreements. If the union is to ever get back the considerable amount of ground it has lost over the past 15 years, it’ll require a ton of hard work and perhaps drastic measures.

A few hours later, Yahoo’s Jeff Passan dropped an absolute must-read that expands on that topic. Through weeks of interviews with league officials, agents and players, he explains why the free agent market is as bad as it is for players right now and why so many of them and so many fans seem not to understand just how bad a spot the players are in, business wise.

Passan keys on the media’s credulousness regarding teams’ stated rationales for not spending in free agency. About how, with even a little bit of scrutiny, the “[Team] wants to get below the luxury tax” argument makes no sense. About how the claim that this is a weak free agent class, however true that may be, does not explain why so few players are being signed.  About how so few teams seem interested in actually competing and how fans, somehow, seem totally OK with it.

Passan makes a compelling argument, backed by multiple sources, that, even if there is a lot of money flowing around, the fundamental financial model of the game is broken. The young players are the most valuable but are paid pennies while players with 6-10 years service time are the least valuable yet are the ones, theoretically anyway, positioned to make the most money. The owners have figured it out. The union has dropped the ball as it has worried about, well, whatever the heck it is worried about. The killer passage on all of this is damning in this regard:

During the negotiations leading to the 2016 basic agreement that governs baseball, officials at MLB left bargaining stupefied almost on a daily basis. Something had changed at the MLBPA, and the league couldn’t help but beam at its good fortune: The core principle that for decades guided the union no longer seemed a priority.

“It was like they didn’t care about money anymore,” one league official said.

Personally, I don’t believe that they don’t care about money anymore. I think the union has simply dropped the ball on educating its membership about the business structure of the game and the stakes involved with any given rule in the CBA. I think that they either so not understand the financial implications of that to which they have agreed or are indifferent to them because they do not understand their scope and long term impact.

It’s a union’s job to educate its membership about the big issues that may escape any one member’s notice — like the long term effects of a decision about the luxury tax or amateur and international salary caps — and convince them that it’s worth fighting for. Does the MLBPA do that? Does it even try? If it hasn’t tried for the past couple of cycles and it suddenly starts to now, will there be a player civil war, with some not caring to jeopardize their short term well-being for the long term gain of the players who follow them?

If you care at all about the business and financial aspects of the game, Passan’s article is essential.