CNBC, citing Reuters, reports that Facebook and Major League Baseball are in discussions to stream one game per week.
Streaming is becoming more and more ubiquitous as it’s a more convenient way for people to access media they like. MLB Advanced Media, which handles MLB’s streaming service, is worth several billions of dollars. Last year, Disney paid $1 billion to purchase a 33 percent stake in BAMTech, the independent company MLBAM launched for its streaming.
Millennials and “Generation Z,” in particular, are driving the streaming trend. Forbes, citing the Digital Democracy Survey in 2015, reported that 56 percent of millennials’ media consumption was done via computer, smartphone, tablet, or gaming device. Those 30 years and older rely on television to watch film and TV shows at a clip higher than 80 percent.
Twitter is already in the sports streaming arena. It streams MLB, NFL, and NHL games as well as the PGA Tour.
Alex Rodriguez’s post-retirement renaissance continues apace. After starring as a studio host for Fox’s playoff coverage over the past couple of years, A-Rod is about to be named to, arguably, televised baseball’s top job: color commentary in ESPN’s Sunday Night Baseball booth.
Michael McCarthy of The Sporting News is hearing that ESPN is going to give the gig, vacated by Aaron Boone by virtue of his hiring by the Yankees, to Rodriguez. There he’ll join Jessica Mendoza and whoever they get to replace play-by-play man Dan Shulman, who chose to step back from the Sunday night job following last season. This, by the way, marks the second time A-Rod has taken over Aaron Boone’s job given that he replaced Boone at third base for the Yankees in 2004.
The twist: A-Rod is likely to keep his Fox postseason job too. While some broadcasters work for multiple networks, it’s pretty rare for Fox to allow its talents to work for competitors like that. Apparently they believe keeping A-Rod — who five years ago was one of the most despised figures in baseball — is worth it. What a difference a few years makes.
In other news, Alex Rodriguez is likely to be shunned mightily by the current crop of BBWAA voters when he hits the Hall of Fame ballot in a couple of years. At the rate he’s going, though, their successors will put him in Cooperstown via the Ford Frick Award sometime in the 2040s.