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Is MLB’s postseason scheduling hurting Dodgers ticket sales?

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There are a lot of reasons why a playoff team may have trouble selling tickets. Maybe the fans are dispirited. Maybe it’s just not a baseball town. In the case of the Los Angeles Dodgers, though — a team that consistently leads all of baseball in attendance and almost always sells out playoff games — one can’t help but wonder if the scheduling is hurting them.

The Dodgers first NLDS game was not a sellout. It was reported as 53,901 — a huge number of fans — but not a sellout in the cavernous Dodger Stadium, which has a listed capacity of 56,000. Today, things may be bleaker. As of an hour ago, get-in price for today’s game was as low as $6.95 on secondary markets, which are said to have a “huge glut” of Game 4 tickets:

Yesterday’s less-than-capacity crowd could have something to do with it being scheduled for 1pm on a Monday when people have to go to work and school. Today’s glut, however, is being fueled by both a day game — it’s a 2pm local start — and the fact that the time of the game was not set until after midnight Los Angeles time last night by virtue of Major League Baseball scheduling dependent on the outcome of the Cubs-Giants game, which went into the wee, wee hours. The 2pm start holds now, but if the Cubs had won, the Dodgers game would’ve been moved to 5pm local time, and no one in Los Angeles knew when the game would’ve been until after midnight last night.

It’s hard enough to fill a stadium that holds 56,000 people. It’s harder still to fill a 56,000-seat stadium on a weekday. It’s harder still, however, to fill it when the game time could change by three hours depending on what happens the early morning of that day’s game. And then you have to remember that Yom Kippur begins at sundown tonight, meaning that a 5pm game — which would’ve ended after sundown — was going to preclude a certain number of fans from attending in the first place, likely causing many to hold off purchasing tickets.

I’m sure Dodger Stadium will look pretty full today and, heck, maybe those cheap prices will cause a late run on tickets and there will, in fact, be a sellout. But it seems to me that MLB does its clubs and secondary market ticket partners no favors by not having a hard, set time for games several days in advance.

The Yankees attendance and revenue is down, but it makes sense

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There’s a long article in the New York Times today noting that the Yankees attendance is down and that, based on financial figures released as part of their stadium bond disclosures, ticket and suite revenues through last season have fallen by $166 million since the end of 2009.

There is a lot of talk in the article about the exciting young team the Yankees have put together and how much they’ve won so far in the early going. And there is a lot of talk about marketing and demographics — Hal Steinbrenner talks about baseball’s “millennial problem” — but the story of the Yankees’ box office issues, such as they are, is pretty straightforward.

All teams suffer attendance and revenue decline when they play poorly. While the Yankees have not been bad for a long, long time, that’s a somewhat relative thing. They Yankees have sold themselves and sold their fans on the idea that nothing short of a championship is acceptable, so missing the playoffs for three of the past four years is bad for them. Fans don’t want to go see a bad team, be it Yankees fans, Rays fans, Royals fans or whoever.

Despite the recent lack of success, the Yankees have still, perversely, continued to price their tickets, concessions, parking and everything else as though they’re the only game in town. When demand falls and prices remain super high, fewer people are buying your product. Even if you’re the New York Yankees.

The Yankees are good this year. What’s more, they’re good in that exciting way that only young promising players bursting out onto the scene can deliver. It’s a wonderful thing for marketing and stuff, but even under the best of circumstances, ticket sales tend to lag on field success, often by as much as a year. Go back and look at World Series winning teams — especially the surprise winners — and you’ll see that it’s the year after on-field success when the real attendance bumps happen. I expect, if the Yankees continue to play well, their gate will get really nice by the end of the summer, but I suspect we’ll also see a more dramatic bump next year.

Taken all together, this is a dog-bites-man story. The Yankees are not some transcendent institution, immune from market forces. They’re just one of 30 Major League Baseball teams competing against other entertainments for a finite amount of the public’s money and attention. Nothin’ to see here.

David Price had a rocky rehab start last night

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Red Sox starter David Price has been rehabbing a left elbow injury since early March. Last night he made his latest rehab outing for Triple-A Pawtucket. It didn’t go well.

Price allowed six runs — three earned — on seven hits in three and two-thirds innings, requiring 89 pitches to do it. His velocity was good, but otherwise it was a night to forget. This was supposed to be Price’s last rehab start before returning to the Sox’ big league rotation, but one wonders if he’s ready for it.

Price didn’t talk to the media after the game, but Pawtucket’s manager said he was “upbeat” and “felt good.” For his part, John Farrell, upon hearing about the outing, said this:

“There’s no announcement at this point. We’ve got to sit with him and talk about what’s best for him, best for us as we move forward.”

The Sox could really use Price back in the rotation given their injury problems, but rushing him back if he’s not ready is certainly not ideal.

Stay tuned.