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Derek Jeter: The Last Face of Baseball


A few weeks ago I wrote a little bit about who might follow Derek Jeter as the so-called “Face of Baseball.” I didn’t think too deeply about it, but in the course of my musings I noted that it may be tough to find one given that Derek Jeter has this quality about him — a mystery and a privacy, however pleasant it may be — which allows fans and the media to project our values on him and say “yep, he stands for what I stand for!”

I didn’t realize that, rather than being an odd quirk of Jeter’s persona that lends him to being the avatar of the game for so many, it’s an essential trait for anyone who would take that role. And that it’s a role — The Face of Baseball — that may now be obsolete.

I learned this by reading Jack Moore’s excellent article at the Hardball Times this morning, in which he explores why it is baseball (and all sports really) have historically needed a “face,” and how the media and marketing arms of professional sports have traditionally served as intermediaries between the sport and the fans and who promote that face. Intermediaries which communicate to fans the values the intermediaries want them to appreciate. This is all based on actual social science Moore talks about in which things like character, discipline, competition, nationalism and the like are appreciated and celebrated by sports fans and which they have come to expect as the primary mode of understanding sports as a default. Values that are even fetishized to some extent, I would argue.

The most prominent intermediary: the sports media. Reporters columnists and TV producers who play up these themes in their coverage. It’s impossible not to see this once you are aware of it. Think any column talking about a player’s character or about what makes him great, separate and apart from the fact that he hits the ball hard. The entire conversation of player character and attitude that utterly consumes sports radio and those shout-fests on ESPN. The little features at the top of or in the middle of broadcasts. The narratives that are applied to the stories of the games.

But Moore notes something important: in the past 15 years or so, the need for intermediaries like journalists and TV producers has become less necessary. We can mainline our sports via the Internet far more easily than we could before. This, for some, leads to a view of the game that is far more data-oriented than stories/values-oriented (think the sabermetric community). For those who still go through media intermediaries, there is a far wider choice of them, including intermediaries which may extoll a set of values which are radically different than the “hero/competitor/champion/gentlemen” values extolled by the traditional sporting press (think contrary bloggers who LOVE flamboyant showboats and don’t get too bent out of shape about PED users). And of course, the mainstream media and those sports yakkers are still out there pushing the idea of “winners” and “competitors” and “class acts” and all of that nonsense.

If the way baseball is consumed and understood has fragmented — and it clearly has — having a single face for baseball is an obsolete concept. For some it may be a hard-working, clean-living, marquee guy like Derek Jeter is assumed to be. For some it may be an entertaining/frustrating force of nature like Yasiel Puig. For some it may not be a face, but a heel. A guy who becomes an anti-hero just like heels have in wrestling since the 1990s. For others it may be no one, as they choose to just have the game pump into their veins via the visceral experience and data.

These are some pretty heady concepts about which I have always been vaguely aware and have promoted in piecemeal fashion, but which I am just now realizing, thanks to Moore’s piece, explain almost everything about what has shaped sports and sports media and the online conversation about baseball over the past several years.  Kudos to Moore for laying this out as he does here.

Giants interested in John Lackey

John Lackey
AP Photo/Charles Rex Arbogast
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Ben Cafardo of the Boston Globe speculated on Sunday that there might be a connection between the Giants and veteran free agent right-hander John Lackey, and now FOX Sports’ Ken Rosenthal reports that San Francisco is indeed in pursuit.

Rosenthal says the Giants, “like most clubs seeking pitching, [are] examining [a] wide range of options” in this starter-heavy free agent market. Lackey would make a ton of sense for any contender on something like a two-year deal. His free agency is tied to draft pick compensation, but that shouldn’t be much of a deterrent.

The 37-year-old right-hander registered a career-best 2.77 ERA across 218 innings (33 starts) this past season for the National League Central-champion Cardinals and he was St. Louis’ most reliable starter during the playoffs.

It’s well known that he wants to remain in the National League.

Angels sign catcher Geovany Soto to one-year contract

Geovany Soto
AP Photo/Alex Gallardo
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As first reported by beat writer Bill Shaikin of the Los Angeles Times, the Angels have signed free agent catcher Geovany Soto to a one-year major league contract.’s Alden Gonzalez says the deal is worth $2.8 million guaranteed.

Soto will offer some veteran presence at catcher for the Halos alongside 25-year-old Carlos Perez, who hit .250/.299/.346 as a rookie in 2015.

Soto slashed .219/.301/.406 with nine homers in 78 games this summer for the White Sox.

The 32-year-old backstop is a .246/.331/.434 career hitter at the major league level.

White Sox acquire right-hander Tommy Kahnle from Rockies

Tommy Kahnle
AP Photo/David Zalubowski
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According to the official Twitter account of the Chicago White Sox, the club acquired right-hander Tommy Kahnle from the Rockies on Tuesday evening in exchange for minor league pitcher Yency Almonte.

Kahnle was designated for assignment by the Rockies last week in a flurry of moves made in preparation of next month’s Rule 5 Draft. The 26-year-old former fifth-round pick posted an ugly 4.86 ERA, 1.77 WHIP, and 39/28 K/BB ratio in 33 1/3 innings this past season for Colorado and he wasn’t much better at Triple-A Albuquerque.

Almonte, 21, had a 3.41 ERA, 1.15 WHIP, and 110/38 K/BB ratio in 137 1/3 innings this past season between Low-A Kannapolis and High-A Winston-Salem.

It’s a straight one-for-one deal of two non-prospects, and the timing of it — in the evening, with Thanksgiving approaching — has our Craig Calcaterra wondering whether an executive was just trying to get out of some family responsibilities …

Mark McGwire to become the Padres bench coach

Los Angeles Dodgers batting coach Mark McGwire roams the field during practice for the National League baseball championship series Thursday, Oct. 10, 2013, in St. Louis. The Dodgers are scheduled to play the St. Louis Cardinals in Game 1 of the NLCS on Friday in St. Louis. (AP Photo/Jeff Roberson)

The other day Dennis Lin of the San Diego Union-Tribune reported that the Padres were in discussions with former Dodgers hitting coach Mark McGwire about their bench coach job. Today Jon Heyman reports that the deal is done and will soon be announced.

McGwire has been the hitting coach for Los Angeles for the past three seasons. When his contract was not renewed following the end of 2015 he was rumored to be up for the Diamondbacks’ hitting coach job. He likely view staying in Southern California to be a plus, as he makes his home in Irvine, which is around 90 miles from Petco Park. That’s a long commute, but Mac can afford the gas, I guess.