Baseball is Dying Alert: World Cup Ratings Edition

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Geographic areas are measured in Units of Rhode Islands. Sports TV ratings are measured in Units of World Series.

Note: in these comparisons, both Rhode Island and the World Series are used because they are putatively “big” things — a whole state and the crowning jewel of the National Pastime — but they are really intended to end up looking small compared to what is being measured. That’s the joke!

The latest example of this comes from people talking about the ratings of Sunday’s USA-Portugal World Cup match. A lot of people watched. How many?

While not near the totals scored by the NFL, even for many regular-season games, the U.S. audience for the World Cup game on Sunday easily eclipsed the NBA Finals this year, which averaged 15.5 million viewers, as well as the 2013 World Series, which averaged 14.9 million viewers. The NHL playoffs are not even remotely as popular as the World Cup, having averaged only 5 million viewers this season.

Go do a search for “World Cup World Series” or something like it on Twitter and see how many people are just giddy about that.

And, to the extent they are excited about soccer, they should be giddy. Those are great ratings. They’re likely significantly inflated over what typical league play soccer, be it MLS or Premier or whatever, can obtain due to the World Cup being a one-game, every four years event, but they’re still great. Soccer truly has arrived in the United States and it’s cool to see that happening. Let a hundred flowers blossom, and all.

To the extent they are citing this as a means of slamming baseball, however, they really do need to chill out, of course. This is nothing new if you’re a regular HBT reader, but we’re back in apples-oranges territory again when ratings like these are discussed. Let’s cover the bases quickly:

  • The majority of people in this country who call themselves soccer fans are USA fans and their team was in the game in question.
  • Baseball fans divide their loyalties among 30 teams and thus 93% of baseball fans’ teams are not in the World Series each year.
  • The USA-Portugal game was one game — an event — at an ideal time on a Sunday evening with no other major sporting event competing with it.
  • The World Series is seven games, played in the middle of football season and often going head-to-head with college and pro games.
  • For both sports and entertainment, our TV watching habits are not geared toward series and long-builds anymore. They’re geared toward big events which serve as shared experiences across multiple platforms at a single time. Think the Super Bowl. Think the Olympics. Think episodes of whatever Sunday night prestige TV show all the cool kids are raving about at a given time.

So great on soccer. I in no way wish to rain on its parade here, because it really is cool that we, as a nation, are increasingly stopping to watch this stuff. It makes me feel like we’re more in tune with the world in some weird way and in an increasingly fragmented time, any shared experience is uplifting, even if it ends with our hearts being ripped out in stoppage time.

But pooh on anyone who uses this as a means of making baseball look insignificant this way. And for that matter, pooh on all of those people who do it to Rhode Island all the time. Rhode Island is a totally fine state and it deserves better treatment than you’re giving it, buddy.

Derek Norris signing with the Rays

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Yahoo Sports’ Tim Brown reports that Derek Norris is signing with the Tampa Bay Rays.

Norris was released by the Nationals nine days ago, made redundant by the Nats’ signing of Matt Wieters and by everyone sliding down a notch on the depth chart below him. Norris hit only .186/.255/.328 with 14 home runs and a .528 OPS for the Padres in 2016.

Still, there always seems to be a place for a backup catcher. For Norris that place is Tampa Bay.

The Braves are banning outside food. And they’re probably lying about why they’re doing it.

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Here’s a thing a lot of people don’t realize: there are a lot of ballparks that allow you to bring in outside food.

Not all of them, but a lot do. They don’t publicize it, obviously, because they want you to buy their expensive food, but if you go to the concessions policy page on most team’s websites, you can get the scoop. It often lists “soft-sided coolers” under “permitted items,” which is code for “yes, you can bring your own food in.” Some may specifically limit THAT to sealed plastic water bottles, but for the most part, if you can bring soft-sided coolers into the park, that means it’s OK to bring in grandma’s potato salad and a few sandwiches. They may check your coolers, of course, to make sure you’re not bringing in alcohol or whatever.

The Atlanta Braves have always allowed food into the ballpark. But thats going to change in shiny new Sun Trust Park. The AJC reports that the Braves have announced a new policy via which ticket holders will not be allowed to bring in outside food. Exceptions will be made for infant food and for special dietary restriction items.

Which, OK, it’s their park and their rules. If they want to cut out the PB&J for junior and force you to buy him a $9 “kids pack” — or if they want you to forego grandma’s potato salad to buy that pork chop sandwich we mentioned yesterday — that’s their choice. Everything else about the Braves new stadium has been about extracting money from fans, so why not the concessions policy too?

My beef with this is less about the policy. It’s about their stated reason for it:

The changes are a result of tighter security being put into place this season throughout the league, said the Braves spokesperson.

This, as the French say, is horses**t.

We know it is because not all teams are prohibiting outside food. If there are tighter security measures across the board, other teams are implementing them without the food restriction. Even the Yankees, who take security theater to extreme heights as it is, are still allowing fans to bring in their own food.

The Braves, I strongly suspect, are using these measures as an excuse to cut down on competition for their concessions. Which, like I said, go for it. Just be honest about what you’re doing and stop blaming “tightened security” for your cash grab.