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Baseball is Dying Alert: World Cup Ratings Edition


Geographic areas are measured in Units of Rhode Islands. Sports TV ratings are measured in Units of World Series.

Note: in these comparisons, both Rhode Island and the World Series are used because they are putatively “big” things — a whole state and the crowning jewel of the National Pastime — but they are really intended to end up looking small compared to what is being measured. That’s the joke!

The latest example of this comes from people talking about the ratings of Sunday’s USA-Portugal World Cup match. A lot of people watched. How many?

While not near the totals scored by the NFL, even for many regular-season games, the U.S. audience for the World Cup game on Sunday easily eclipsed the NBA Finals this year, which averaged 15.5 million viewers, as well as the 2013 World Series, which averaged 14.9 million viewers. The NHL playoffs are not even remotely as popular as the World Cup, having averaged only 5 million viewers this season.

Go do a search for “World Cup World Series” or something like it on Twitter and see how many people are just giddy about that.

And, to the extent they are excited about soccer, they should be giddy. Those are great ratings. They’re likely significantly inflated over what typical league play soccer, be it MLS or Premier or whatever, can obtain due to the World Cup being a one-game, every four years event, but they’re still great. Soccer truly has arrived in the United States and it’s cool to see that happening. Let a hundred flowers blossom, and all.

To the extent they are citing this as a means of slamming baseball, however, they really do need to chill out, of course. This is nothing new if you’re a regular HBT reader, but we’re back in apples-oranges territory again when ratings like these are discussed. Let’s cover the bases quickly:

  • The majority of people in this country who call themselves soccer fans are USA fans and their team was in the game in question.
  • Baseball fans divide their loyalties among 30 teams and thus 93% of baseball fans’ teams are not in the World Series each year.
  • The USA-Portugal game was one game — an event — at an ideal time on a Sunday evening with no other major sporting event competing with it.
  • The World Series is seven games, played in the middle of football season and often going head-to-head with college and pro games.
  • For both sports and entertainment, our TV watching habits are not geared toward series and long-builds anymore. They’re geared toward big events which serve as shared experiences across multiple platforms at a single time. Think the Super Bowl. Think the Olympics. Think episodes of whatever Sunday night prestige TV show all the cool kids are raving about at a given time.

So great on soccer. I in no way wish to rain on its parade here, because it really is cool that we, as a nation, are increasingly stopping to watch this stuff. It makes me feel like we’re more in tune with the world in some weird way and in an increasingly fragmented time, any shared experience is uplifting, even if it ends with our hearts being ripped out in stoppage time.

But pooh on anyone who uses this as a means of making baseball look insignificant this way. And for that matter, pooh on all of those people who do it to Rhode Island all the time. Rhode Island is a totally fine state and it deserves better treatment than you’re giving it, buddy.

Theo Epstein on sportswriters: “The life of a sportswriter is pretty lonely. You kind of work by yourself, sit there by yourself…”

CHICAGO, ILLINOIS - OCTOBER 07:  Chicago Cubs general manager Theo Epstein stands on the field during batting practice before the game between the Chicago Cubs and the San Francisco Giants at Wrigley Field on October 7, 2016 in Chicago, Illinois. (Photo by Jonathan Daniel/Getty Images)
Jonathan Daniel/Getty Images

Rick Morissey of the Chicago Sun-Times published an article on Sunday giving a bit of insight into Cubs president of baseball operations Theo Epstein. When Epsten was younger, he dabbled in sportswriting, but quickly realized the trade wasn’t for him.

As Morissey details, when Epstein was 19 years old writing for Yale’s student newspaper, he wrote an article suggesting the school’s football coach should be fired during what would become a 3-7 season. Epstein was told during the meeting that one writer would defend the coach and one would call for his job. “It was a lesson in the way that the world of journalism sometimes works. It was an eye-opener for me. I regret it, and I’ve happily moved on.”

Epstein continued, “I realized I didn’t want to be a sportswriter when I was interning with the Orioles back in ’92, ’93, ’94. I did do a lot of media-relations stuff, and I saw that the life of a sportswriter is pretty lonely. You kind of work by yourself, sit there by yourself in the press box, go back to the hotel bar. Not to generalize.” He added, “But I really respect writing and respect sportswriters.”

He’s not wrong, and he seems to have found his calling as a front office executive. His Cubs are back in the World Series for the first time since 1945.

Jason Kipnis injured his ankle celebrating the pennant with Francisco Lindor

TORONTO, ON - OCTOBER 17:  Jose Ramirez #11, Francisco Lindor #12, Jason Kipnis #22 and Mike Napoli #26 of the Cleveland Indians celebrate after defeating the Toronto Blue Jays with a score of 4 to 2 in game three of the American League Championship Series at Rogers Centre on October 17, 2016 in Toronto, Canada.  (Photo by Vaughn Ridley/Getty Images)
Vaughn Ridley/Getty Images
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Indians second baseman Jason Kipnis tweeted on Sunday, “Got a little too close to [Francisco Lindor] during the celebration!! Freak accident but should be good to go by Tuesday! #cantkeepmeoutofthisgame!”

Per’s Jordan Bastian, manager Terry Francona said Kipnis is dealing with a low ankle sprain, but he’s expected to be ready to go when the World Series begins on Tuesday. Kipnis went through fielding drills on Sunday.

Kipnis is hitting .167/.219/.367 with a pair of homers and four RBI in eight games this postseason.