Baseball is Dying Alert: World Cup Ratings Edition

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Geographic areas are measured in Units of Rhode Islands. Sports TV ratings are measured in Units of World Series.

Note: in these comparisons, both Rhode Island and the World Series are used because they are putatively “big” things — a whole state and the crowning jewel of the National Pastime — but they are really intended to end up looking small compared to what is being measured. That’s the joke!

The latest example of this comes from people talking about the ratings of Sunday’s USA-Portugal World Cup match. A lot of people watched. How many?

While not near the totals scored by the NFL, even for many regular-season games, the U.S. audience for the World Cup game on Sunday easily eclipsed the NBA Finals this year, which averaged 15.5 million viewers, as well as the 2013 World Series, which averaged 14.9 million viewers. The NHL playoffs are not even remotely as popular as the World Cup, having averaged only 5 million viewers this season.

Go do a search for “World Cup World Series” or something like it on Twitter and see how many people are just giddy about that.

And, to the extent they are excited about soccer, they should be giddy. Those are great ratings. They’re likely significantly inflated over what typical league play soccer, be it MLS or Premier or whatever, can obtain due to the World Cup being a one-game, every four years event, but they’re still great. Soccer truly has arrived in the United States and it’s cool to see that happening. Let a hundred flowers blossom, and all.

To the extent they are citing this as a means of slamming baseball, however, they really do need to chill out, of course. This is nothing new if you’re a regular HBT reader, but we’re back in apples-oranges territory again when ratings like these are discussed. Let’s cover the bases quickly:

  • The majority of people in this country who call themselves soccer fans are USA fans and their team was in the game in question.
  • Baseball fans divide their loyalties among 30 teams and thus 93% of baseball fans’ teams are not in the World Series each year.
  • The USA-Portugal game was one game — an event — at an ideal time on a Sunday evening with no other major sporting event competing with it.
  • The World Series is seven games, played in the middle of football season and often going head-to-head with college and pro games.
  • For both sports and entertainment, our TV watching habits are not geared toward series and long-builds anymore. They’re geared toward big events which serve as shared experiences across multiple platforms at a single time. Think the Super Bowl. Think the Olympics. Think episodes of whatever Sunday night prestige TV show all the cool kids are raving about at a given time.

So great on soccer. I in no way wish to rain on its parade here, because it really is cool that we, as a nation, are increasingly stopping to watch this stuff. It makes me feel like we’re more in tune with the world in some weird way and in an increasingly fragmented time, any shared experience is uplifting, even if it ends with our hearts being ripped out in stoppage time.

But pooh on anyone who uses this as a means of making baseball look insignificant this way. And for that matter, pooh on all of those people who do it to Rhode Island all the time. Rhode Island is a totally fine state and it deserves better treatment than you’re giving it, buddy.

Report: White Sox acquire Mark Lowe and Jean Machi from Mariners

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Tacoma Rainiers’ broadcaster Mike Curto reports that the White Sox have acquired veteran right-handed relievers Mark Lowe and Jean Machi from the Mariners in exchange for cash considerations. Neither team has officially confirmed the deal yet.

Lowe, 34, signed a minor league deal with the Mariners in late March. He pitched to a 6.23 ERA in Triple-A Tacoma and tacked on a 4.6 BB/9 and 8.5 SO/9 through 39 innings. He last appeared in the majors with the Tigers, and finished his run in 2016 with a 7.11 ERA through 49 1/3 innings before getting released by the club prior to the 2017 season.

Machi, 35, struggled to find a place in the Mariners’ bullpen this season. A nerve issue in his thumb derailed his efforts at the start of 2017, and he was outrighted to Triple-A after pitching to a 1.17 ERA through 7 2/3 innings in Seattle. In Tacoma, the right-hander’s numbers weren’t too shabby: he split his efforts between the rotation and bullpen and worked a collective 3.44 ERA, 2.0 BB/9 and 7.1 SO/9 through 36 2/3 innings.

Lowe and Machi will help flesh out a White Sox bullpen that has been depleted by recent injuries and trades. They’re expected to report to Chicago’s Triple-A affiliate in Charlotte and could see time in the big leagues by the end of the season.

Yoenis Cespedes: “I’m going to play the last year of my career with Oakland”

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Yoenis Cespedes told Susan Slusser of the San Francisco Chronicle that he wants to finish his career with the Athletics, according to an exclusive interview released on Friday. The Mets’ 31-year-old outfielder praised Oakland manager Bob Melvin, telling Slusser, “I don’t think there’s a better manager than Melvin” and adding that while he didn’t know if a return to Oakland would be possible, his love for the city had not faded.

Melvin, for his part, said he wasn’t surprised that the slugger wants another go-round with his first major league club, even if only as a final hurrah. Cespedes hit well over two and a half seasons with the A’s, compiling a cumulative .262/.318/.470 batting line from 2012 to 2014 and enjoying two postseason runs with the club before he was traded for Jon Lester and Jonny Gomes in 2014.

There’s been relatively little for Cespedes to complain about since his departure from Oakland, of course: he turned in a career-best performance in 2015, slashing .291/.328/.542 with 35 home runs and 6.7 fWAR in back-to-back gigs with the Tigers and Mets, and netted a whopping three-year, $75 million contract prior to the 2016 season. Still, there’s something special about the A’s, as the slugger relayed to teammate Jerry Blevins:

I told Blevins, ‘I don’t know how many years I’m going to play, but I’m going to play the last year of my career with Oakland.’ I don’t know if that’s possible or not, but that’s my goal.

Whether or not Cespedes gets his wish, it’s unlikely he’ll pursue any kind of deal with the A’s for the time being. He’s still owed $23.75 million in 2017 and 2018 and isn’t scheduled to hit free agency until 2019.