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Generalist columnists: a vanishing breed. Probably for good reason.

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This isn’t about baseball, but it does touch on what we do around here and at the NBC “Talk” blogs in general. If you don’t care for my media analysis you may want to just skip this one.

Dan Shaughnessy, who I’m pretty sure most of you loathe anyway, wrote a World Cup column. As Deadspin notes, however, it’s basically the same, recycled World Cup column he has been writing every four years for the past 24 years. Really. And, since it’s Shaughnessy, of course, it’s an ankles-deep-at-best dismissive gripe of a column.

I’m not much of a soccer fan myself — I’ve been following the World Cup with some curiosity but from a pretty far distance — but the column and the topic is nonetheless of significance to me. Not because it’s a basis for Shaughnessy-bashing (that’s sort of beside the point here) but because it shows the limits and, often, the absurdity of the old newspaper model of the generalist sports columnist.

To be clear: there are still a lot of excellent generalist sports columnists. I think we happen to have the best one in the business working for us here.* But for the most part, having one person serve as the voice and/or expert of your publication for all sports is outmoded and obsolete in this day and age and does little to serve readers. Or, at the very least, the readers you want to serve.

The amount of information and content available to even the most casual fan of any given sport is pretty staggering. Anyone more-than-moderately interested in a given sport has the means to watch a ton the actual games or events. This is true be it for big sports like football and baseball or more niche sports like cricket or equestrian events. Seriously: if you’re in Iowa and you want to watch The Ashes or, say, the FTI consulting WEF Grand Prix, you can with minimal effort. Likewise, if you are into cricket or show jumping (or football or baseball for that matter), there is no end of pre-and post event analysis, stats, profiles, and anything else you can imagine being produced about it, be it from primary sources (leagues or sanctioning authorities releasing information, produced or otherwise) or from specialized media.

This state of affairs robs the general columnist — at least most of them — of their raison d’etre. If they are writing one to three times a week there is little they can tell the enthusiast of a given sport that which they haven’t already seen. If they are writing in 800-word columns, there isn’t much room for the depth of analysis enthusiasts would find useful. Your content can come a few days after the fact if it’s useful and your content can be short or shallow if it’s quick, but old and short doesn’t serve anyone.

Looking at that Shaugnessy column, I find myself wondering who it’s supposed to serve. Certainly not soccer fans, who probably don’t wish to be informed about why the sport they love is dumb. But even if Shaughnessy wasn’t using his column inches to bash soccer, what is he providing for Boston Globe readers? Filler for the hard copy, I suppose. And raw meat for that certain breed of misanthrope who wants to nod their head along with him as they get off on his negativity. Maybe Shaughnessy has a large enough constituency where that works for him and the Globe, but I’m guessing he’s rare in that regard. For the most part, the generalist who neither works fast nor works in depth is caught in the increasingly vanishing middle-ground of sports media.

We certainly don’t go deep very often here at HardballTalk. Well, we do on some narrow subjects with which we are idiosyncratically obsessed, but it’s not like we’re doing 5,000-word breakdowns with graphs and stuff. But we do work quickly, providing a digest of what’s going on to baseball fans who want to quickly get updated about what’s going on. Tyler Kepner of the New York Times, for example, does not update 35 times a day, but he is an absolute expert when it comes to baseball and provides in-depth stories about the people and events which shape it. FanGraphs, Baseball Prospectus and other similar sites provide all of the in-depth, hardcore analysis anyone could reasonably want. The same general setup can be found in football (Florio, Peter King and whoever crunches football numbers), basketball and everything else.

All of that serves the fans who want to know a lot about the sport. In this increasingly specialized age, it’d be journalistic malpractice not to serve the fans who want to know a lot about a sport. The business model of media (and sports in general) does not reward those who seek out the dabblers and tourists who aren’t going to spend a lot of time reading or watching content and who lack the commitment to put up with the little barriers like ads, commercials and, occasionally, pay-walls that help us keep the lights on. We have to give those readers and viewers what they want and have to avoid providing content which makes them wonder, well, what was the point of that?

When I read 800 words of shallow rambling which appear ten days after an event begins, I have to wonder who that’s serving other than the guy who is being paid to write the 800 words of shallow rambling.

*Joe is a rare one, in that he can write in depth and insightfully about many sports and, if he were told tomorrow that he had to be, say, just a baseball guy or just a football guy or just a golf guy, he could do it and be at the top of the business in any of them, I reckon. Also: being on the web instead of in a newspaper means that he can write at whatever length his story requires. All of that said: he’s a better baseball columnist than just about any baseball-only guy working today. Put less politely, Joe is a freak, in the best sense of the term and stands as the exception which proves the rule.

Dee Gordon apologizes, is reinstated from PED suspension

Miami Marlins' Dee Gordon celebrates after hitting a double against the Detroit Tigers in the ninth inning of a baseball game Tuesday, April 5, 2016, in Miami. Derek Dietrich scored on the double. The Tigers won 8-7. (AP Photo/Alan Diaz)
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The Miami Marlins have reinstated second baseman Dee Gordon from his suspension.

Gordon, of course, has missed the last 80 games while serving his drug suspension. He’s coming off a minor league rehab assignment and will be the everyday second baseman for the contending Marlins. He was hitting .266/.289/.340 with three doubles, two triples, five RBI, 13 runs scored, and six stolen bases in 97 plate appearances when he was popped. He was replaced by Derek Dietrich, who hit a nice .275/.366/.398 with 22 extra-base hits, 30 RBI, and 26 runs scored in 314 PA in Gordon’s absence, so don’t expect a tremendous upgrade at second down the stretch, even if they get a nice upgrade in the utility and depth department.

To make room for Gordon, the Marlins designated utilityman and sometimes hero Don Kelly for assignment. Sad jams.

UPDATE: Gordon issued a video apology on the eve of his reinstatement:

Chris Sale called “a competitor” for stuff that gets most guys called “head cases”

SAN DIEGO, CA - JULY 12:  Chris Sale #49 of the Chicago White Sox reacts during the 87th Annual MLB All-Star Game at PETCO Park on July 12, 2016 in San Diego, California.  (Photo by Harry How/Getty Images)
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Chris Sale has had an eventful week.

On Saturday he was scratched from his start and subsequently suspended for five games for cutting up the 1976 throwback uniforms the team was scheduled to wear, making them unusable. That cost the team over $12,000 and cost the Sox their best pitcher hours before game time.

On Monday Sale gave an interview to Scott Merkin in which he apologized to fans and teammates and explained his rationale for the uniform shredding. Even if his act was over the top, there was a core of understandable motivation at least: Sale said he voiced his displeasure with the untucked jersey months ago and asked to not pitch on a night they’d have to wear them because he believed it would mess with his mechanics and/or mental state. The Sox didn’t heed his request and Sale took issue, as many probably would, with what he felt was the business of throwback jerseys taking precedence over on-the-field stuff.

Of course, there are still some pretty big problems here. Mostly having to do with the facts that (a) the Sox have people on staff who could’ve optimized his jersey any way he needed it to be optimized if he had asked; (b) ballplayers have been wearing throwbacks for a long time now and, even if they don’t like them, they tend to endure them; and (c) he’s a ballplayer who needs to suck things up sometimes like every single ballplayer ever has done. There are a ton of things ballplayers are expected to do which are insisted upon by the business folks. It’s part of the gig.

A little more seriously than that is the fact that Sale pretty publicly threw his manager, Robin Ventura, under the bus :

“Robin is the one who has to fight for us in that department,” Sale said. “If the players don’t feel comfortable 100 percent about what we are doing to win the game, and we have an easy fix — it was as easy as hanging up another jersey and everyone was fine. For them to put business first over winning, that’s when I lost it.”

An undercurrent to all of this is Sale being fairly obvious in voicing his desire to be traded.

Today Bob Nightengale of USA Today has a story about Sale’s week. It’s sourced largely by Sale’s friend Adam Eaton who defends Sale as a passionate competitor who just wants to win and how all of this stuff of the past week was about his desire to do so. The headline of the story buys in to all of that:

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We heard much the same along these lines when Sale blasted Sox brass following the Drake LaRoche stuff during spring training, going on an expletive-filled rant in a meeting behind closed doors but then bringing the same noise, albeit cleaned up, in front of reporters after it all became public.

Chris Sale is who he is, of course, and I’m not going to too harshly judge who he is. He’s an amazing pitcher and, as most athletes will tell you, the mental part of the game is almost as important or, maybe, even more important than the physical part. Asking Sale to be who he isn’t would probably be counterproductive in the long term.

But I am fascinated with the way in which someone who has behaved like Sale has behaved is described. He’s a “competitor” whose objectively disruptive and literally destructive behavior is explained away as merely a function of his desire to win. His friends on the team, like Eaton, are sought out for damage control and spin and his detractors, which there are likely some, aren’t quoted, even anonymously. He has publicly called out his manager as not wanting to win as much as he wants to please his bosses and he has likewise called out his manager’s bosses and has welcomed a trade, yet we aren’t seeing stories about how that’s a bad thing for the Sox’ clubhouse.

I don’t much care for that sort of stuff, actually, as I suspect most clubhouse controversy stories are somewhat overblown and overly dramatized. But those stories have been go-to tropes of sports writers for decades, and I am trying to imagine this sort of story about players who aren’t Chris Sale. Players who don’t have as friendly a relationship with the media as he has or who don’t have clubhouse allies who do. I feel like, most of the time, a story about a guy who who has done the odd things Sale has done both this week and last March would play a hell of a lot differently.

How does this all play of it’s Yordano Ventura? Or Yasiel Puig? Or Jose Fernandez? How does this play if it took place in the NBA and it was Kevin Durant who shredded up a bunch of short-shorts on 80s throwback night? How does it play if it’s Cam Newton?

I bet it plays differently.