I feel like there are about 100 other factors that go into what this study is purporting to measure, but I throw it out there because it’s interesting.
Two researchers have looked into the impact team mascots and names have on the bottom line. They studied colleges who changed their nicknames and mascots away from Indian names and symbols and on to something else and then looked at the growth in revenue for Indian-named pro teams compared to their non-Indian counterparts.
The results: college programs experienced a small, short term reduction in revenue but over time saw revenues increase. For the pros:
Examining the financial performance over the past dozen years for four teams—the Kansas City Chiefs and the Washington Redskins in the NFL, and the Atlanta Braves and Cleveland Indians in Major League Baseball—revealed the eye-opening result that having a Native American mascot appears to cost professional sports teams millions of dollars in annual revenue—at least $1.6 million per year in the NFL, and $2.6 million per year for MLB’s Braves and Indians.
The linked story talks to the researchers and explains their theories about their findings.
Like I said, I question how exact this sort of science can be and whether a lot of other factors aren’t accounting for them. For example, there is mention of a revenue bump when the Washington Wizards changed their name from the Bullets. Which, yes, did happen. But it also coincided with that franchise getting a ton of good young talent in the mid 90s, winning more games than it had and moving into a new arena. The impact of the name may have caused some people to get new t-shirts or maybe even to patronize the team’s games more often. But winning and new facilities had to be a bigger factor.
One thing here is indisputable, though: the bottom line will drive a business’s decisions more than anything else. And, this study aside, if the Indians, Redskins, Braves and other teams experience a revenue drop off they themselves attribute to their nicknames and mascots, they will change.
Steve Gilbert of MLB.com reports that the Diamondbacks and outfielder A.J. Pollock have avoided arbitration by agreeing to a two-year extension. The deal is worth $10.25 million, per ESPN’s Buster Olney.
Pollock was arbitration-eligible for the first time this winter. The 28-year-old requested $3.9 million and was offered $3.65 million by the Diamondbacks when figures were exchanged on January 15. It wasn’t much of a gap, but the two sides were ultimately able to find common ground on a multi-year deal. Pollock will still be under team control for one more year after this new deal expires.
Pollock is coming off a breakout 2015 where he batted .315/.367/.498 with 20 home runs, 76 RBI, and 39 stolen bases over 157 games. He ranked sixth among position players with 7.4 WAR (Wins Above Replacement), according to Baseball Reference.
The Blue Jays and 2015 American League Most Valuable Player Josh Donaldson have avoided arbitration by agreeing to a two-year, $29 million contract, reports Shi Davidi of Sportsnet.ca.
Donaldson was arbitration-eligible for the second time this winter. He filed for $11.8 million and was offered $11.35 million by the Blue Jays when figures were exchanged last month. It wasn’t a big gap, but since the Blue Jays are a “file and trial” team, they bring these cases to an arbitration hearing unless a multi-year deal can be worked out. As opposed to last winter, they were able to avoid a hearing this time around. Donaldson was originally a Super Two player, so he’ll still have one year of arbitration-eligibility once this two-year deal is completed.
The 30-year-old Donaldson is coming off a monster first season in Toronto where he batted .297/.371/.568 with 41 homers while leading the American League with 123 RBI.
Brandon Belt filed for $7.5 million and was offered $5.3 million by the Giants when arbitration figures were exchanged last month. That’s a pretty sizable gap. While there’s still a chance that an agreement will be worked out at the last minute, Henry Schulman of the San Francisco Chronicle reports that an arbitration hearing is scheduled for Wednesday.
The Giants haven’t gone to an arbitration hearing since 2004, when they lost to catcher A.J. Pierzynski. Schulman hears from one person involved that because of the gap between Belt and the Giants, there’s a real chance this will break that string and require a hearing.
Belt batted .280/.356/.478 with 18 home runs and 68 RBI over 137 games in 2015, but he dealt with concussion symptoms for the second straight season. An arbitration hearing could bring some unpleasant conversation to the surface.
The Padres have inked veteran utility player Skip Schumaker to a minor league contract, per FOX Sports’ Ken Rosenthal.
Schumaker, who turned 36 last week, has spent the last two seasons with the Reds. He batted .242/.306/.336 with one home run and 21 RBI over 131 games last season while making starts between all three outfield spots and second base. Cincinnati cut ties with him in November after declining a $2.5 million club option for 2016.
While Schumaker had to settle for a non-guaranteed deal here, it would be no surprise to see him land a bench job with the Padres come Opening Day.