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One study: teams named after Indians are costing themselves millions by NOT changing their mascots

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I feel like there are about 100 other factors that go into what this study is purporting to measure, but I throw it out there because it’s interesting.

Two researchers have looked into the impact team mascots and names have on the bottom line. They studied colleges who changed their nicknames and mascots away from Indian names and symbols and on to something else and then looked at the growth in revenue for Indian-named pro teams compared to their non-Indian counterparts.

The results: college programs experienced a small, short term reduction in revenue but over time saw revenues increase. For the pros:

Examining the financial performance over the past dozen years for four teams—the Kansas City Chiefs and the Washington Redskins in the NFL, and the Atlanta Braves and Cleveland Indians in Major League Baseball—revealed the eye-opening result that having a Native American mascot appears to cost professional sports teams millions of dollars in annual revenue—at least $1.6 million per year in the NFL, and $2.6 million per year for MLB’s Braves and Indians.

The linked story talks to the researchers and explains their theories about their findings.

Like I said, I question how exact this sort of science can be and whether a lot of other factors aren’t accounting for them. For example, there is mention of a revenue bump when the Washington Wizards changed their name from the Bullets. Which, yes, did happen. But it also coincided with that franchise getting a ton of good young talent in the mid 90s, winning more games than it had and moving into a new arena. The impact of the name may have caused some people to get new t-shirts or maybe even to patronize the team’s games more often. But winning and new facilities had to be a bigger factor.

One thing here is indisputable, though: the bottom line will drive a business’s decisions more than anything else. And, this study aside, if the Indians, Redskins, Braves and other teams experience a revenue drop off they themselves attribute to their nicknames and mascots, they will change.

Video: Benches empty after Yankees, Blue Jays trade beanballs at the Rogers Centre

ST. PETERSBURG, FL - SEPTEMBER 22:  Luis Severino #40 of the New York Yankees throws during the seventh inning of a game against the Tampa Bay Rays at Tropicana Field on September 22, 2016 in St. Petersburg, Florida. (Photo by Mike Carlson/Getty Images)
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Emotions are apparently high all around baseball, not just in Miami. In Toronto, the emotion was anger between the Yankees and Blue Jays.

Josh Donaldson was hit by a Luis Severino 1-1, 97 MPH fastball with one out in the bottom of the first inning. In the top of the second, J.A. Happ threw to fastballs back-to-back that were up and in to Chase Headley. The second one hit him. The Yankees, understandably, were not too happy about it, but order was quickly restored and play resumed with home plate umpire Todd Tichenor issuing warnings to both teams. The Yankees would finish the inning without scoring a run.

In the bottom of the second, Severino began the inning with two up and in fastballs at Justin Smoak. Both Severino and manager Joe Girardi were ejected and the benches emptied again, this time with more anger. There was some yelling as well as some pushing and shoving.

It doesn’t appear that Severino appeared to intentionally hit Donaldson, but he very clearly intended to retaliate against Smoak. Happ has issued retaliatory beanballs before in defense of Donaldson. He did so on April 23 against the Athletics. Donaldson hit a home run in the second inning and was hit by a Liam Hendriks pitch in the sixth. Khris Davis led off the next inning for the A’s and Happ hit him with a pitch. Plus, Happ’s two pitches to Headley were both up and in.

Severino and Happ are likely looking at fines. There’s a possibility of suspensions as well. Happ, however, was not ejected from the game.

Marlins, Mets pay tribute Jose Fernandez prior to Monday’s game

MIAMI, FL - SEPTEMBER 26: A memorial outside of Marlins Park in honor of late Miami Marlins pitcher Jose Fernandez before the game against the New York Mets on September 26, 2016 in Miami, Florida. (Photo by Rob Foldy/Getty Images)
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As expected, the Marlins and Mets paid their respect to pitcher Jose Fernandez prior to the start of Monday night’s game at Marlins Park. It was emotionally charged and very tough to watch without becoming a sobbing mess.

The stadium was as quiet as a library even before the P.A. requested a moment of silence. The Marlins’ players rubbed the chalk line, just as Fernandez used to do. The starters — sans starting pitcher Adam Conley — rallied around the pitchers’ mound. The Mets’ players poured out onto the field and removed their caps as the National Anthem was played.

Once the anthem was completed, the stadium remained quiet. The Mets and Marlins formed lines and went through hugging each player. The fans began chanting, “Jose, Jose, Jose!”

The rest of the Marlins joined the starters and they wrapped around the edge of the dirt on the pitcher’s mound. Some of them drew in the dirt with their fingers. Others rubbed dirt on their pants. Then, they huddled and Giancarlo Stanton gave a motivational speech of sorts. The players came in close and they all put their index fingers in the middle, pointed up at the sky, and broke the huddle to begin the game.

There is crying in baseball.