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One study: teams named after Indians are costing themselves millions by NOT changing their mascots


I feel like there are about 100 other factors that go into what this study is purporting to measure, but I throw it out there because it’s interesting.

Two researchers have looked into the impact team mascots and names have on the bottom line. They studied colleges who changed their nicknames and mascots away from Indian names and symbols and on to something else and then looked at the growth in revenue for Indian-named pro teams compared to their non-Indian counterparts.

The results: college programs experienced a small, short term reduction in revenue but over time saw revenues increase. For the pros:

Examining the financial performance over the past dozen years for four teams—the Kansas City Chiefs and the Washington Redskins in the NFL, and the Atlanta Braves and Cleveland Indians in Major League Baseball—revealed the eye-opening result that having a Native American mascot appears to cost professional sports teams millions of dollars in annual revenue—at least $1.6 million per year in the NFL, and $2.6 million per year for MLB’s Braves and Indians.

The linked story talks to the researchers and explains their theories about their findings.

Like I said, I question how exact this sort of science can be and whether a lot of other factors aren’t accounting for them. For example, there is mention of a revenue bump when the Washington Wizards changed their name from the Bullets. Which, yes, did happen. But it also coincided with that franchise getting a ton of good young talent in the mid 90s, winning more games than it had and moving into a new arena. The impact of the name may have caused some people to get new t-shirts or maybe even to patronize the team’s games more often. But winning and new facilities had to be a bigger factor.

One thing here is indisputable, though: the bottom line will drive a business’s decisions more than anything else. And, this study aside, if the Indians, Redskins, Braves and other teams experience a revenue drop off they themselves attribute to their nicknames and mascots, they will change.

ALDS, Game 2: Astros vs. Royals lineups

Johnny Cueto Royals
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Here are the Astros and Royals lineups for Game 2 of the ALDS in Kansas City:

2B Jose Altuve
RF George Springer
SS Carlos Correa
LF Colby Rasmus
DH Evan Gattis
3B Luis Valbuena
1B Chris Carter
C Jason Castro
CF Jake Marisnick

SP Scott Kazmir

Carlos Gomez remains out of the lineup with an intercostal injury, so Marisnick makes another start in center field after going 2-for-4 with standout defense in Game 1.

SS Alcides Escobar
2B Ben Zobrist
CF Lorenzo Cain
1B Eric Hosmer
DH Kendrys Morales
3B Mike Moustakas
C Salvador Perez
LF Alex Gordon
RF Alex Rios

SP Johnny Cueto

Royals manager Ned Yost sticks with the same lineup as Game 1, which isn’t surprising given that he trotted out the same lineup for basically the entire postseason run last year. Cueto gets the ball after Yost chose Yordano Ventura for Game 1 duties.

Mariners fire manager Lloyd McClendon

Lloyd McClendon

Most new general managers like to bring in their own manager and Jerry Dipoto is no different. Ryan Divish of the Seattle Times reports that Dipoto has decided to fire manager Lloyd McClendon, who was brought in by Seattle’s old front office regime two offseasons ago and has a 163-161 record.

McClendon is under contract for 2016 and met with Dipoto this week, saying all the right things afterward about wanting to remain on the job and work together. Ultimately, though, McClendon has never drawn particularly positive reviews as a manager and Dipoto no doubt has some specific favorites in mind to replace him. Divish names Tim Bogar, currently a special assistant with the Angels after being brought into that role by Dipoto, as a “favorite” for the job.

Divish notes that Dipoto may have been even more inclined than most new GMs to bring in his own guy to manage because reportedly losing a power struggle against Mike Scioscia led to his departure from the Angels earlier this season. In seven total seasons as a big-league manager McClendon has a .451 winning percentage and zero playoff appearances.

ALDS, Game 2: Rangers vs. Blue Jays lineups


Here are the Rangers and Blue Jays lineups for Game 2 of the ALDS in Toronto:

CF Delino DeShields
RF Shin-Soo Choo
DH Prince Fielder
1B Mitch Moreland
SS Elvis Andrus
LF Josh Hamilton
2B Rougned Odor
C Chris Gimenez
3B Hanser Alberto

SP Cole Hamels

Adrian Beltre is out of the starting lineup after leaving Game 1 with what appeared to be a significant back injury, leaving Hanser Alberto to fill in at third base. With a right-hander on the mound Mike Napoli goes to the bench and Mitch Moreland starts at first base, and manager Jeff Banister also switched up the batting order a bit without Beltre in the No. 3 spot. Robinson Chirinos homered in Game 1, but he takes a seat in Game 2 so that Chris Gimenez can catch Cole Hamels.

LF Ben Revere
3B Josh Donaldson
RF Jose Bautista
DH Edwin Encarnacion
SS Troy Tulowitzki
1B Chris Colabello
C Russell Martin
2B Ryan Goins
CF Kevin Pillar

SP Marcus Stroman

Josh Donaldson and Jose Bautista are both in the starting lineup after leaving Game 1 with injuries, which is particularly good news in Donaldson’s case because he suffered a potentially serious head injury sliding into second base. Toronto’s only change from Game 1 is subbing Chris Colabello for Justin Smoak at first base with a left-hander on the mound. There’s right-handed power all over the place, so Hamels’ changeup may be the key to the entire game.