I feel like there are about 100 other factors that go into what this study is purporting to measure, but I throw it out there because it’s interesting.
Two researchers have looked into the impact team mascots and names have on the bottom line. They studied colleges who changed their nicknames and mascots away from Indian names and symbols and on to something else and then looked at the growth in revenue for Indian-named pro teams compared to their non-Indian counterparts.
The results: college programs experienced a small, short term reduction in revenue but over time saw revenues increase. For the pros:
Examining the financial performance over the past dozen years for four teams—the Kansas City Chiefs and the Washington Redskins in the NFL, and the Atlanta Braves and Cleveland Indians in Major League Baseball—revealed the eye-opening result that having a Native American mascot appears to cost professional sports teams millions of dollars in annual revenue—at least $1.6 million per year in the NFL, and $2.6 million per year for MLB’s Braves and Indians.
The linked story talks to the researchers and explains their theories about their findings.
Like I said, I question how exact this sort of science can be and whether a lot of other factors aren’t accounting for them. For example, there is mention of a revenue bump when the Washington Wizards changed their name from the Bullets. Which, yes, did happen. But it also coincided with that franchise getting a ton of good young talent in the mid 90s, winning more games than it had and moving into a new arena. The impact of the name may have caused some people to get new t-shirts or maybe even to patronize the team’s games more often. But winning and new facilities had to be a bigger factor.
One thing here is indisputable, though: the bottom line will drive a business’s decisions more than anything else. And, this study aside, if the Indians, Redskins, Braves and other teams experience a revenue drop off they themselves attribute to their nicknames and mascots, they will change.
When he’s not throwing baseballs, Twins pitcher Trevor May is an active gamer. He streams on Twitch, a very popular video game streaming site, fairly regularly and now he’s officially on an eSports team. Luminosity Gaming announced the organization added May last Friday. It appears he’ll be streaming and commentating on Overwatch, a multiplayer first-person shooter made by Blizzard Entertainment.
May is the only current athlete to be an active member of an eSports team. Former NBA player Rick Fox owns Echo Fox, an eSports team that sports players in games including League of Legends, Super Smash Bros. Melee, Super Smash Bros. for Wii U, Street Fighter V, Marvel vs. Capcom 3, Call of Duty: Infinite Warfare, Counter-Strike: Global Offensive, and Mortal Kombat X. Jazz forward Gordon Hayward is also a known advocate of eSports.
The NBA in particular has been very active on the eSports front. Kings co-owners Andy Miller and Mark Mastrov launched NRG eSports in November 2015. Shortly thereafter, Grizzlies co-owner Stephen Kaplan invested in the Immortals eSports team. Almost a year later, the 76ers acquired controlling stakes in Team Dignitas and Team Apex. The same month, the Wizards’ and Warriors’ owners launched a group called Axiomatic, which purchased a controlling stake in Team Liquid, a long-time Starcraft: Brood War website which has since branched out into other games. And also in September 2016, Celtics forward Jonas Jerebko bought team Renegades, moving them to a group house in Detroit. In December 2016, the Bucks submitted a deal to Riot Games in order to purchase Cloud9’s Challenger league spot for $2.5 million. The Rockets that month hired someone specifically for eSports development, focusing on strategy and investment. Last month, the Heat acquired a controlling stake in team Misfits.
Once an afterthought, eSports has grown considerably in recent years and now it should be considered a competitor to traditional sports. League of Legends, in particular, is quite popular, reaching nearly 15 million concurrent viewers at its peak in the most recent League of Legends World Championship. That championship featured a prize purse of $6.7 million with $2 million of it being split among winner SK Telecom T1’s members.
The Orioles have re-signed outfielder Michael Bourn to a minor league contract with an invitation to major league camp, MASN’s Roch Kubatko reports.
Bourn, 34, joined the Orioles last year in a trade from the Diamondbacks on August 31. Though he compiled a meager .669 OPS with the Diamondbacks, Bourn hit a solid .283/.358/.435 in 55 plate appearances with the O’s through the end of the season.
Bourn, a non-roster invitee to camp, will try to play his way onto the Orioles’ 25-man roster. If he does make the roster, Bourn will receive a $2 million salary, Jon Heyman of FanRag Sports points out.