Chief Wahoo guy

One study: teams named after Indians are costing themselves millions by NOT changing their mascots

67 Comments

I feel like there are about 100 other factors that go into what this study is purporting to measure, but I throw it out there because it’s interesting.

Two researchers have looked into the impact team mascots and names have on the bottom line. They studied colleges who changed their nicknames and mascots away from Indian names and symbols and on to something else and then looked at the growth in revenue for Indian-named pro teams compared to their non-Indian counterparts.

The results: college programs experienced a small, short term reduction in revenue but over time saw revenues increase. For the pros:

Examining the financial performance over the past dozen years for four teams—the Kansas City Chiefs and the Washington Redskins in the NFL, and the Atlanta Braves and Cleveland Indians in Major League Baseball—revealed the eye-opening result that having a Native American mascot appears to cost professional sports teams millions of dollars in annual revenue—at least $1.6 million per year in the NFL, and $2.6 million per year for MLB’s Braves and Indians.

The linked story talks to the researchers and explains their theories about their findings.

Like I said, I question how exact this sort of science can be and whether a lot of other factors aren’t accounting for them. For example, there is mention of a revenue bump when the Washington Wizards changed their name from the Bullets. Which, yes, did happen. But it also coincided with that franchise getting a ton of good young talent in the mid 90s, winning more games than it had and moving into a new arena. The impact of the name may have caused some people to get new t-shirts or maybe even to patronize the team’s games more often. But winning and new facilities had to be a bigger factor.

One thing here is indisputable, though: the bottom line will drive a business’s decisions more than anything else. And, this study aside, if the Indians, Redskins, Braves and other teams experience a revenue drop off they themselves attribute to their nicknames and mascots, they will change.

Jeff Locke signed by the Marlins

LOS ANGELES, CA - AUGUST 13: Relief pitcher Jeff Locke #49 of the Pittsburgh Pirates throws against the Los Angeles Dodgers during the eighth inning of the baseball game at Dodger Stadium Stadium August 13, 2016, in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
Getty Images
Leave a comment

Ken Rosenthal reports that the Marlins have signed lefty Jeff Locke. Terms have yet to be disclosed.

Locke was non-tendered by the Pirates last week after putting up a 5.44 ERA over 127.3 innings in 2016. He’s just 29 and, even if he’s never been super great or anything, he has pitched better in the past, posting a career 4.16 ERA before last season.

Quote of the Day: Kevin Cash gets a dig in on Chris Sale’s jersey-shredding ways

ST. PETERSBURG, FL - SEPTEMBER 21:  Manager Kevin Cash of the Tampa Bay Rays smiles as players on his bench celebrates a home run during the third inning of their game against the New York Yankees at Tropicana Field on September 21, 2016 in Tampa, Florida. (Photo by Joseph Garnett Jr. /Getty Images)
Getty Images
6 Comments

OXON HILL, MD — Rays manager Kevin Cash got a good dig in on the Red Sox’ newest pitcher this morning.

Sale, as you likely remember, made headlines in July when he was suspended for five games and fined after shredding the White Sox’ 1977 throwback jerseys with a razor blade because he thought they were uncomfortable and didn’t want to wear them. The uniforms Sale destroyed cost the club $12,000.

Sale is with the Red Sox now, of course, and as a new division rival, Cash was asked to comment on Boston’s acquisition of the lefty. Here’s what he said:

Q. What was your first reaction yesterday when you saw or heard what Boston did?

CASH: No, it helped — our marketing department can now figure out when to do throwback jersey day, so we’re good.

Sick burn.