I feel like there are about 100 other factors that go into what this study is purporting to measure, but I throw it out there because it’s interesting.
Two researchers have looked into the impact team mascots and names have on the bottom line. They studied colleges who changed their nicknames and mascots away from Indian names and symbols and on to something else and then looked at the growth in revenue for Indian-named pro teams compared to their non-Indian counterparts.
The results: college programs experienced a small, short term reduction in revenue but over time saw revenues increase. For the pros:
Examining the financial performance over the past dozen years for four teams—the Kansas City Chiefs and the Washington Redskins in the NFL, and the Atlanta Braves and Cleveland Indians in Major League Baseball—revealed the eye-opening result that having a Native American mascot appears to cost professional sports teams millions of dollars in annual revenue—at least $1.6 million per year in the NFL, and $2.6 million per year for MLB’s Braves and Indians.
The linked story talks to the researchers and explains their theories about their findings.
Like I said, I question how exact this sort of science can be and whether a lot of other factors aren’t accounting for them. For example, there is mention of a revenue bump when the Washington Wizards changed their name from the Bullets. Which, yes, did happen. But it also coincided with that franchise getting a ton of good young talent in the mid 90s, winning more games than it had and moving into a new arena. The impact of the name may have caused some people to get new t-shirts or maybe even to patronize the team’s games more often. But winning and new facilities had to be a bigger factor.
One thing here is indisputable, though: the bottom line will drive a business’s decisions more than anything else. And, this study aside, if the Indians, Redskins, Braves and other teams experience a revenue drop off they themselves attribute to their nicknames and mascots, they will change.
Athletics’ rookie catcher Bruce Maxwell did not stand for the National Anthem on Saturday night. He’s the first MLB player to do so and, like other professional athletes before him, used the moment to send a message — not just to shed light on the lack of racial equality in the United States, but to specifically protest President Donald Trump’s suggestion that NFL owners fire any of their players who elect to protest the anthem by sitting or kneeling.
“Bruce’s father is a proud military lifer. Anyone who knows Bruce or his parents is well aware that the Maxwells’ love and appreciation for our country is indisputable,” Maxwell’s agent, Matt Sosnick, relayed to the San Francisco Chronicle’s Susan Slusser on Friday. He continued:
Bruce has made it clear that he is taking a stand about what he perceives as racial injustices in this country, and his personal disappointment with President Trump’s response to a number of professional athletes’ totally peaceful, non-violent protests.
Bruce has shared with both me and his teammates that his feelings have nothing to do with a lack of patriotism or a hatred of any man, but rather everything to do with equality for men, women and children regardless of race or religion.
While Maxwell didn’t make his own statement to the media, he took to Instagram earlier in the day to express his frustration against the recent opposition to the protests, criticizing the President for endorsing “division of man and rights.”
Despite Trump’s profanity-laced directive to NFL owners on Friday, however, it’s clear the Athletics don’t share his sentiments. “The Oakland A’s pride ourselves on being inclusive,” the team said in a statement released after Maxwell’s demonstration. “We respect and support all of our players’ constitutional rights and freedom of expression.”
Whatever the fallout, kudos to Maxwell for taking a stand. He may be the first to do so in this particular arena, but he likely won’t be the last.
This one is brutal. Tigers’ right-handed reliever Alex Wilson was diagnosed with a broken leg after taking a blistering 103.8-MPH line drive off of his right leg during Saturday’s game against the Twins. According to the Detroit News’ Chris McCosky, it’s a non-displaced fibular fracture, but will still warrant an extended recovery period and signal the end of Wilson’s season.
Wilson replaced Drew VerHagen to start the eighth inning and worked a full count against Joe Mauer. Mauer roped an 93.3-MPH fastball back up the middle, where it struck the pitcher on his right calf. While Mauer took first base, Wilson got to his feet and tried to toss a warm-up pitch, but was in too much pain to continue and had to be helped off the field.
Even in a season that isn’t going anywhere in particular, this isn’t how you want it to end. The Tigers have yet to announce a recovery timetable for the 30-year-old reliever, but he won’t return to the mound until 2018. He exited Saturday’s outing with a 4.35 ERA, 2.3 BB/9 and 6.3 SO/9 over 60 innings.
The Tigers currently trail the Twins 10-3 in the bottom of the ninth inning.