One study: teams named after Indians are costing themselves millions by NOT changing their mascots

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I feel like there are about 100 other factors that go into what this study is purporting to measure, but I throw it out there because it’s interesting.

Two researchers have looked into the impact team mascots and names have on the bottom line. They studied colleges who changed their nicknames and mascots away from Indian names and symbols and on to something else and then looked at the growth in revenue for Indian-named pro teams compared to their non-Indian counterparts.

The results: college programs experienced a small, short term reduction in revenue but over time saw revenues increase. For the pros:

Examining the financial performance over the past dozen years for four teams—the Kansas City Chiefs and the Washington Redskins in the NFL, and the Atlanta Braves and Cleveland Indians in Major League Baseball—revealed the eye-opening result that having a Native American mascot appears to cost professional sports teams millions of dollars in annual revenue—at least $1.6 million per year in the NFL, and $2.6 million per year for MLB’s Braves and Indians.

The linked story talks to the researchers and explains their theories about their findings.

Like I said, I question how exact this sort of science can be and whether a lot of other factors aren’t accounting for them. For example, there is mention of a revenue bump when the Washington Wizards changed their name from the Bullets. Which, yes, did happen. But it also coincided with that franchise getting a ton of good young talent in the mid 90s, winning more games than it had and moving into a new arena. The impact of the name may have caused some people to get new t-shirts or maybe even to patronize the team’s games more often. But winning and new facilities had to be a bigger factor.

One thing here is indisputable, though: the bottom line will drive a business’s decisions more than anything else. And, this study aside, if the Indians, Redskins, Braves and other teams experience a revenue drop off they themselves attribute to their nicknames and mascots, they will change.

Nothing went Adrian Beltre’s way last night

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It was an unfortunate night on the base paths for future Hall of Famer Adrian Beltre in the A’s-Rangers game. First because of, you guessed it, The Man, and second because of the Fates and maybe Father Time.

As far as The Man goes, someplace in the rule book it says that, after a foul ball, the ball is dead until pitcher has the new ball and is ready to pitch. Beltre was counting on people either not knowing that rule or acknowledging that it’s a lame rule which kills the chances for fun. He was standing on first base when Jurickson Profar fouled one off. After the ump handed Jonathan Lucroy a new ball, Lucroy tossed it back wildly to the pitcher and . . . Beltre just took the hell off, ending up on third.

It’s the third highlight in this three-part highlight reel:

 

Here it is in GIF form:

I think he should’ve been award third base on chutzpah alone, but no one asks me about such things.

Less fun was when Beltre singled in the bottom of the eighth. It would’ve been a double — he hit a line drive to right-center that one-hopped the wall — but he just barely got to first, having strained his left hamstring running down the line, forcing him out of the game.

Beltre will be evaluated today, but this will almost certainly mean a trip to the DL for the 39-year-old. He’s the third Opening Day infielder the Rangers have lost to injury so far on the young season.