I feel like there are about 100 other factors that go into what this study is purporting to measure, but I throw it out there because it’s interesting.
Two researchers have looked into the impact team mascots and names have on the bottom line. They studied colleges who changed their nicknames and mascots away from Indian names and symbols and on to something else and then looked at the growth in revenue for Indian-named pro teams compared to their non-Indian counterparts.
The results: college programs experienced a small, short term reduction in revenue but over time saw revenues increase. For the pros:
Examining the financial performance over the past dozen years for four teams—the Kansas City Chiefs and the Washington Redskins in the NFL, and the Atlanta Braves and Cleveland Indians in Major League Baseball—revealed the eye-opening result that having a Native American mascot appears to cost professional sports teams millions of dollars in annual revenue—at least $1.6 million per year in the NFL, and $2.6 million per year for MLB’s Braves and Indians.
The linked story talks to the researchers and explains their theories about their findings.
Like I said, I question how exact this sort of science can be and whether a lot of other factors aren’t accounting for them. For example, there is mention of a revenue bump when the Washington Wizards changed their name from the Bullets. Which, yes, did happen. But it also coincided with that franchise getting a ton of good young talent in the mid 90s, winning more games than it had and moving into a new arena. The impact of the name may have caused some people to get new t-shirts or maybe even to patronize the team’s games more often. But winning and new facilities had to be a bigger factor.
One thing here is indisputable, though: the bottom line will drive a business’s decisions more than anything else. And, this study aside, if the Indians, Redskins, Braves and other teams experience a revenue drop off they themselves attribute to their nicknames and mascots, they will change.
Alcides Escobar finished with a .292 OBP this year. He came in at .246 in 117 at-bats in August and .257 in 109 at-bats between September and October, so he wasn’t exactly flying high entering the postseason. Still, that didn’t stop Ned Yost from putting him into the leadoff spot for Thursday’s Game 1 against the Astros.
Yost finally did reconsider hitting Escobar first in September. It took Alex Gordon‘s return to health, plus the previous addition of Ben Zobrist to the lineup, in order to make that happen. However, it didn’t stick. Escobar hit ninth in each of his starts from Sept. 7-26, batting .236 with a .276 OBP during that span. With five games left to go, he was suddenly returned to the leadoff spot. The Royals went on to win all five games. Yost saw it as a sign, even though Escobar went 5-for-22 with no walks in those games.
Escobar went 0-for-4 in Thursday’s loss to the Astros. He did not swing at the first pitch of the game, which probably explains the defeat.
It’s been difficult to argue with Yost since last year’s World Series run and this year’s incredible run out of the game. The blind spot with Escobar, though, gets rather infuriating. One can defend hitting him leadoff against the Astros’ lefties. His career OBP against southpaws is .319 (.316 this year). Against righties, he’s the most obvious No. 9 hitter alive, with a career .258/.290/.342 line (.252/.284/.314 this year). He’s not a pace-setter. He’s not a spark plug. He’s a liability.
After shutting out the Yankees in the AL Wild Card game on Tuesday, the Astros beat the Royals 5-2 in Game 1 of the ALDS on Thursday at Kauffman Stadium. Road teams are now 4-0 to begin the 2015 postseason.
The Astros grabbed an early 3-0 lead against Yordano Ventura through two innings. Chris Young took over for the Royals after a 47-minute rain delay and was very effective for the most part, allowing just a solo homer to George Springer over four innings while striking out seven batters. Colby Rasmus, who homered in the Wild Card game, took Ryan Madson deep in the eighth inning to give the Astros’ bullpen some extra breathing room.
Collin McHugh stayed in after the rain delay and ended up tossing six innings while allowing just four hits and one walk. Kendrys Morales did all the damage against him with a pair of solo homers. He’s the first Royals player to hit two home runs in a postseason game since George Brett in the 1985 ALCS.
The Royals’ offense showed some signs of life in the bottom of the eighth inning with back-to-back two-out hits against Will Harris, but Oliver Perez got Eric Hosmer to foul out to end the threat. Luke Gregerson tossed a scoreless ninth inning to finish off the victory.
Consistent with their identity during the regular season, the Astros won despite striking out 14 times. The same goes for the Royals, as they struck out just four times. Despite putting the ball into play more often, the Kansas City lineup wasn’t able to muster anything aside from the home runs by Morales.
Game 2 of the ALDS will begin Friday at 3:45 p.m. ET. Scott Kazmir will pitch for the Astros and Johnny Cueto will get the ball for the Royals.
After Kendrys Morales brought the Royals within one run in the bottom of the fourth inning with his second solo home run of the game, George Springer took Chris Young deep in the top of the fifth to extend the Astros’ lead to 4-2 in Game 1 of the ALDS.
According to Statcast, the ball traveled an estimated 422 feet and left Springer’s bat at 109 mph. Royals fans are happy it was just a solo home run. It could have been worse, as Jose Altuve singled to lead off the fifth inning before being thrown out trying to steal second base during Springer’s at-bat.
The Royals will try to answer as we move to the bottom of the fifth inning at Kauffman Stadium.