This goes pretty far into the land of the subjective, but according to Brand Keys, here are the most loyal and least loyal fan bases around:
Top-5 Teams 2014
1. St. Louis Cardinals
2. Philadelphia Phillies
3. Boston Red Sox
4. Atlanta Braves
5. San Francisco Giants
Bottom-5 Teams 2014
30. Houston Astros
29. New York Mets
28. Seattle Mariners
27. Arizona Diamondbacks
26. Colorado Rockies
The measurements are made by the “four emotional drivers” of fan loyalty, which are (1) Pure Entertainment; (2) Authenticity; (3) Fan Bonding; and (4) History and tradition. These are mixed in a pot with things like overall league and team rankings, viewership and merchandise sales and then this comes out like so.
I can’t say that it seems intuitive. Because I know a lot of Mets fans. And they have had very few reasons to cheer in the past few years, yet they keep coming back. Whether that’s love or that’s insanity I have no idea, but it’s certainly loyalty of a type. I’ll also say that seeing the Braves where they are is at least a bit curious. While they get way more crap thrown on them for not selling out games than they deserve, the fact is that Braves fans, thanks to the TBS legacy, are a pretty far flung lot, covering a lot of the country. That helps explain why attendance doesn’t always track popularity, but it also seems to be pretty bad for the whole “fan bonding” thing.
Anyway, take this for what you will. I assume most of you will take it as either validation of your own fandom or a great and uncalled for insult, depending on where you team lies on the loyalty scale. Because that’s how everything related to fandom works.
We’re not talking the 100 meters here. We’re talking practical baseball sprinting. That’s defined by the StatCast folks at MLB as “feet per second in a player’s fastest one-second window,” while sprinting for the purposes of, you know, winning a baseball game.
StatCast ranked all players who have at least 10 “max effort” runs this year. I won’t give away who is at the top of this list, but given that baseball’s speedsters tend to get a lot of press you will not be at all surprised. As for the bottom of the list, well, the Angels don’t pay Albert Pujols to run even when he’s not suffering from late career chronic foot problems, so they’ll probably let that one go. I will say, however, that I am amused that the third slowest dude in baseball is named “Jett,” however.
Lately people have noticed some odd things about home run distances on StatCast, suggesting that maybe their metrics are wacko. And, of course, their means of gauging this stuff is proprietary and opaque, so we have no way of knowing if their numbers are off the reservation or not. As such, take all of the StatCast stuff you see with a grain of salt.
That said, even if the feet-per-second stuff is wrong here, knowing that Smith is faster than Jones by a factor of X is still interesting.
All-Star voting ends this Thursday night, just before midnight eastern time. The All-Star teams — at least how they’ll appear before the dozen or two substitutions we’ll get before the game — will be unveiled on Sunday at 7pm on ESPN, just before Sunday Night Baseball.
Which means you still have time to alter these standings, which now stand as the final update before things are set in, well, not stone, but at least some Play-Doh which has been left out of the can too long and is kinda hard to mess with.