The Cardinals allegedly have the most loyal fans; the Astros the least loyal

65 Comments

This goes pretty far into the land of the subjective, but according to Brand Keys, here are the most loyal and least loyal fan bases around:

Top-5 Teams – 2014

1. St. Louis Cardinals
2. Philadelphia Phillies
3. Boston Red Sox
4. Atlanta Braves
5. San Francisco Giants

Bottom-5 Teams – 2014

30. Houston Astros
29. New York Mets
28. Seattle Mariners
27. Arizona Diamondbacks
26. Colorado Rockies

The measurements are made by the “four emotional drivers” of fan loyalty, which are (1) Pure Entertainment; (2) Authenticity; (3) Fan Bonding; and (4) History and tradition. These are mixed in a pot with things like overall league and team rankings, viewership and merchandise sales and then this comes out like so.

I can’t say that it seems intuitive. Because I know a lot of Mets fans. And they have had very few reasons to cheer in the past few years, yet they keep coming back. Whether that’s love or that’s insanity I have no idea, but it’s certainly loyalty of a type. I’ll also say that seeing the Braves where they are is at least a bit curious. While they get way more crap thrown on them for not selling out games than they deserve, the fact is that Braves fans, thanks to the TBS legacy, are a pretty far flung lot, covering a lot of the country. That helps explain why attendance doesn’t always track popularity, but it also seems to be pretty bad for the whole “fan bonding” thing.

Anyway, take this for what you will. I assume most of you will take it as either validation of your own fandom or a great and uncalled for insult, depending on where you team lies on the loyalty scale. Because that’s how everything related to fandom works.

Astros push ALCS to Game 7 with 7-1 stunner against Yankees

Getty Images
11 Comments

There’s just something about playing in your home ballpark. The Astros decimated the Yankees at Minute Maid Park on Friday, riding seven scoreless innings from Justin Verlander and a pair of big runs from Jose Altuve to win 7-1 and force a Game 7 in the American League Championship Series.

Through the first four innings, however, the teams looked equally matched. Luis Severino no-hit the Astros through 3 2/3 innings, losing his bid on Carlos Correa‘s line drive single in the fourth. The Astros returned in the fifth to do some real damage, drawing two walks and plating the first run of the night with Brian McCann‘s ground-rule double off of the right field wall. Things didn’t get any easier for Severino. Jose Altuve lined a two-RBI base hit into left field, upping Houston’s advantage to three runs.

Verlander, meanwhile, muted the Yankees’ offense with seven innings of five-hit, eight-strikeout ball. While he didn’t come close to matching his complete game effort in Game 2, he was still plenty dominant against a struggling New York lineup. No player reached past first base until the sixth inning, when a pair of base hits from Chase Headley and Didi Gregorius gave the Yankees their first runner in scoring position. That didn’t last long, though, as Gary Sanchez grounded out on a 3-0 slider to end the inning.

In the seventh, Houston’s ace got into another spot of trouble. He walked Greg Bird on six pitches to start the inning, then plunked Starlin Castro on the wrist. Aaron Hicks struck out, in part thanks to a questionable call by home plate umpire Jim Reynolds, but it was Todd Frazier who presented the biggest threat after returning an 0-1 fastball for a 403-foot fly out to left field. Luckily for Verlander, George Springer was there to bail him out with a leaping catch at the wall.

The Yankees kept things exciting in the eighth, too. Aaron Judge ripped his third postseason home run off of Brad Peacock, taking a 425-footer out to the train in left field to spoil the Astros’ shutout. That was the only real break the Yankees got, however, as Altuve, Alex Bregman and Evan Gattis returned in the bottom of the inning to tack on another four runs, including Altuve’s solo shot off of David Robertson:

Ken Giles handled the ninth, expending 23 pitches and giving up a base hit and a walk before retiring Frazier and Headley to end the game. Thanks to Houston’s winning efforts, the two teams will compete in their first seven-game Championship Series since 2004 — and this time, at least one of them is guaranteed to come away with a win.

Game 7 of the ALCS is set for Saturday at 8:00 PM ET. Houston right-hander Charlie Morton (14-7, 3.62 ERA) is scheduled to face southpaw CC Sabathia (14-5, 3.69 ERA).