This goes pretty far into the land of the subjective, but according to Brand Keys, here are the most loyal and least loyal fan bases around:
Top-5 Teams 2014
1. St. Louis Cardinals
2. Philadelphia Phillies
3. Boston Red Sox
4. Atlanta Braves
5. San Francisco Giants
Bottom-5 Teams 2014
30. Houston Astros
29. New York Mets
28. Seattle Mariners
27. Arizona Diamondbacks
26. Colorado Rockies
The measurements are made by the “four emotional drivers” of fan loyalty, which are (1) Pure Entertainment; (2) Authenticity; (3) Fan Bonding; and (4) History and tradition. These are mixed in a pot with things like overall league and team rankings, viewership and merchandise sales and then this comes out like so.
I can’t say that it seems intuitive. Because I know a lot of Mets fans. And they have had very few reasons to cheer in the past few years, yet they keep coming back. Whether that’s love or that’s insanity I have no idea, but it’s certainly loyalty of a type. I’ll also say that seeing the Braves where they are is at least a bit curious. While they get way more crap thrown on them for not selling out games than they deserve, the fact is that Braves fans, thanks to the TBS legacy, are a pretty far flung lot, covering a lot of the country. That helps explain why attendance doesn’t always track popularity, but it also seems to be pretty bad for the whole “fan bonding” thing.
Anyway, take this for what you will. I assume most of you will take it as either validation of your own fandom or a great and uncalled for insult, depending on where you team lies on the loyalty scale. Because that’s how everything related to fandom works.
Jim Salisbury of CSN Philly reports that the Phillies are close to signing free agent reliever Joaquin Benoit. An announcement is expected before the winter meetings end on Thursday.
Benoit, 39, has quietly been among the better relievers in baseball over the past seven years. This past season with the Mariners and Blue Jays, the right-hander put up an aggregate 2.81 ERA with a 52/24 K/BB ratio in 48 innings. That included a 0.38 ERA in 23 2/3 innings after the Jays acquired him from the Mariners.
Benoit suffered a torn calf muscle during a benches-clearing brawl with the Yankees near the end of the regular season. He’s expected to be healthy for spring training.
The Phillies have now added three relievers this offseason with Benoit, Pat Neshek, and David Rollins.
ESPN’s Pedro Gomez provides a previously unreported detail of the new collective bargaining agreement, agreed to by the owners and the players’ union last week. Players’ meal money for road games is being reduced from $105 to $30 per day. Teams are providing pre- and post-game meals in the visitors’ clubhouse to offset some of the decrease in meal money.
Gomez quotes an unnamed player who said, “I doubt many guys know about the money going down, nor would they have agreed to it.” All of the players Gomez contacted said they were unaware of and unhappy about the change.
Clubhouse attendants are certainly unhappy about this change, too. As Gomez notes, the attendants previously provided food for visiting teams which earned them tips from the players.
EDIT: It’s worth clarifying that chefs are required in clubhouses now as part of the new CBA, so it’s not a complete loss for the players.