This goes pretty far into the land of the subjective, but according to Brand Keys, here are the most loyal and least loyal fan bases around:
Top-5 Teams 2014
1. St. Louis Cardinals
2. Philadelphia Phillies
3. Boston Red Sox
4. Atlanta Braves
5. San Francisco Giants
Bottom-5 Teams 2014
30. Houston Astros
29. New York Mets
28. Seattle Mariners
27. Arizona Diamondbacks
26. Colorado Rockies
The measurements are made by the “four emotional drivers” of fan loyalty, which are (1) Pure Entertainment; (2) Authenticity; (3) Fan Bonding; and (4) History and tradition. These are mixed in a pot with things like overall league and team rankings, viewership and merchandise sales and then this comes out like so.
I can’t say that it seems intuitive. Because I know a lot of Mets fans. And they have had very few reasons to cheer in the past few years, yet they keep coming back. Whether that’s love or that’s insanity I have no idea, but it’s certainly loyalty of a type. I’ll also say that seeing the Braves where they are is at least a bit curious. While they get way more crap thrown on them for not selling out games than they deserve, the fact is that Braves fans, thanks to the TBS legacy, are a pretty far flung lot, covering a lot of the country. That helps explain why attendance doesn’t always track popularity, but it also seems to be pretty bad for the whole “fan bonding” thing.
Anyway, take this for what you will. I assume most of you will take it as either validation of your own fandom or a great and uncalled for insult, depending on where you team lies on the loyalty scale. Because that’s how everything related to fandom works.
A brutal couple of updates on the night of Jose Fernandez’s death from Jeff Passan of Yahoo and from Andre Fernandez of the Miami Herald.
Passan reports on the leadup to the fateful boat trip. About how a friend of one of the other men killed on the boat had pleaded with him not to go out in the dark. Then there’s this:
After Saturday’s game, Fernandez had asked a number of teammates to join him on the boat. One by one, they declined.
Marcell Ozuna was one of them. Andre Fernandez of the Miami Herald reports:
Following Monday’s game, Ozuna said he turned down an invitation from Fernandez after Saturday night’s game to go out with him and join him for a spin on his boat . . . “That night I told him, ‘Don’t go out,’” Ozuna said. “Everybody knew he was crazy about that boat and loved being out on the water. I told him I couldn’t go out that night because I had the kids and my wife waiting for me.
Losing a friend and teammate under such circumstances is brutal enough. Adding on survivor’s guilt would be close to impossible to bear.
David Ortiz has used Derek Jeter’s Player’s Tribune as his personal podium all year as he says goodbye to the Major Leagues. He continues that today, on the eve of his final series against the Yankees.
In it Ortiz talks about what playing the Yankees meant to him over the course of his career. About how the fan hate was real but something he embraced. About how the series back in the days of Jeter and Pettitte and Mariano and Mussina were “wars.” He also talks about how the Yankees were basically everything when he was growing up in the Dominican Republic. The only caps and shirts you saw were Yankees shirts and how they were about the only team you could see on TV there. As such, coming to Boston and then playing against the Yankees was a big, big deal.
Ortiz says “[s]ome players are born to be Yankees, you know what I’m saying? I was born to play against the Yankees.”
And he’ll get to do it only three more times.