Pravda

Dodgers P.R. Director: we want to give news out to MLB.com because they’ll spin it the way we want

19 Comments

This is likely to anger a lot of folks. Dodgers Public Relations Director Joe Jareck is down in Sydney and had this to say about how teams release news:

Jareck said this about how the team prefers to get its news out: best to publish on its own website, Dodgers.com, because then “we can spin it any way we want. You can tell the (in-house) writer, ‘Here do this’ and they’ll do it”

He has since backtracked and claimed he was talking about minor news and P.R. initiatives, but it wasn’t too strong a backtrack. He admitted he was talking about spinning trades and things too.

Can the MLB.com people be spun? Well, sometimes. As Deadspin’s handling of this notes, MLB.com reporters do work for the league, and they’re likely under the same sorts of pressures anyone is when it comes to reporting on their own company. If you want to hear about the day-to-day, the on-the-field product and feature stories about players, MLB.com is going to be good for you (assuming your team’s MLB.com person is a good one). You don’t go for them if you’re looking for some hearty “this owner is a cheapskate” rhetoric, a takedown of a player or a dismantling of the recent stadium deal.

But this is not some unique feature of MLB.com reporters. Whether it’s an access issue or business dealings or sponsorships or any number of other things, newspapers and television outlets are often just as compromised in reporting on baseball teams. They’re just compromised in other ways than MLB.com. I won’t name names here, but there are some papers where coverage of the local nine puts Pravda to shame, and you know it’s about keeping the reporter in the team’s good graces. There are newspaper editorial boards and networks who, when it comes to large team issues like ownership and stadiums and broadcasting and things, will always be in the team’s camp. And while I’m throwing stones here, allow me to throw one at myself and admit that if there was a big scandal involving NBC or one of its personalities, even if it touched on baseball, you’d not likely get the hottest, sharpest take from me, even if I did try to find a way to deliver the basic facts. That’s business. It applies to baseball writers and commentators no matter who employs them.

As for MLB.com: I have read all of its reporters and writers and have met a great many of them, and I can say that there is a pretty large disparity between the best of the MLB.com-employed reporters and the not-so-good ones. If you’re a not so good one, you’re probably likely to be a bit lazy and just regurgitate press releases and if you do that long enough you’re going to look like a house organ. In many cases, however, — maybe most cases; it just varies by city and team — the MLB.com reporter is just as good if not better than their newspaper counterparts. If I want Tigers skinny, I prefer Jason Beck. Indians: Jordan Bastian. Todd Zolecki with the Phillies is fantastic. Mark Sheldon and the Reds. For commentary Matt Leach and Richard Justice are excellent. This is not an exhaustive list, but just some of them who spring to mind.

All in all, yes, there is probably some truth there. I don’t think it applies as strongly as he thinks it does to Dodgers.com reporter Ken Gurnick who seems to be pretty straightforward when it comes to his reporting, but generally speaking, yes, teams probably do feel safer talking to MLB.com folks because they feel — erroneously or otherwise — that they have some recourse if they don’t like how the story plays. I don’t think that means they’re unreliable or malleable like Jareck says here — my observation is that the MLB.com people do their job pretty damn well and on generally the same footing as their newspaper counterparts — but no, the team isn’t going to be ripped a new one by the MLB.com guy.

I find Jareck’s second comment more interesting:

. . . “I’m of the belief we should give everything to Dodgers.com — there are more eyeballs there. Gone are the days when The Los Angeles Times ruled the city.” He continued, “Very few [media] have that kind of influence anymore. So I’m of the view of giving it to our own website which is double or triple what the readership of the Los Angeles Times is in print and online.”

I like this because (a) he has something of a point here, even if he overstates it; and (b) it’s right in line with something I’ve been saying about news coverage for a long time. Specifically, that “commodity news” — the basic facts of injuries, lineups, trades or anything that the team knows first — is becoming less important for media companies. Teams (and governments and businesses) are increasingly in-housing this stuff and, as such, those who aren’t in-house should focus on non-commodity news and reporting. Don’t tell us what the news nugget is, tell us what it means, why it’s significant or why it’s misleading. Don’t tell us what the player said after the game, tell us what makes the player tick and what he says when he’s not in some guarded environment like a press conference. Let the P.R. savvy teams control what they can control and stake your voice and reputation on the things they cannot.

I hate that Jareck said this the way he did, because it’s likely to lead to a lot of people to become skeptical or disparging with respect to some excellent MLB.com reporters and most of them don’t deserve that. No small amount of this will come from people who work for newspapers who have always, to some degree or another, resented the MLB.com people, have barred them from their professional organizations and who grouse behind MLB.com reporters’ backs about them and their enterprise (yes, I’ve heard this).

But he did say it. And that little downside notwithstanding, there are some pretty important takeaways here about how the media operates in the 21st century and, to some extent, how maybe it should operate.

What’s on Tap: Previewing Tuesday’s action

DENVER, CO - JULY 20:  Starting pitcher Chris Archer #22 of the Tampa Bay Rays delivers to home plate during the third inning against the Colorado Rockies at Coors Field on July 20, 2016 in Denver, Colorado. (Photo by Justin Edmonds/Getty Images)
Justin Edmonds/Getty Images
1 Comment

Chris Archer will take the mound for the Rays on Tuesday night at Dodger Stadium, opposing Dodgers right-hander Bud Norris in a 10:10 PM EDT start. It’s convenient that what could be Archer’s final start could be right in front of the team with which he eventually lands.

A rival executive told ESPN’s Jayson Stark last week that he believes there’s a “70 percent” chance Archer winds up with the Dodgers. It makes sense, as Archer is arguably the best pitcher — current won-lost record and ERA aside — available heading into the August 1 non-waiver trade deadline. The Dodgers need an impact pitcher if the club is to keep pace in the NL West and the NL Wild Card races. Entering Tuesday’s action, the Dodgers are 56-44, 2.5 games behind the first-place Giants and holding the first of two Wild Card slots.

The Dodgers, notably, are without Clayton Kershaw, who is dealing with mild disk herniation in his lower back and may require surgery. Hyun-Jin Ryu landed on the disabled list earlier this month after making his only start of the season. Alex Wood underwent an elbow procedure recently and may rejoin the team in mid- to late-September.

Archer is 5-13, with the 13 losses leading all major league starters. He also has an uninspiring 4.60 ERA, but his total of 147 strikeouts is best in the American League. ERA retrodictors like FIP, xFIP, and SIERA believe Archer is anywhere from much better to significantly better than his ERA indicates.

Not that the Dodgers are pinching pennies, but Archer is also relatively affordable through as late as 2021. He’s earning $2.75 million this season, $4.75 in 2017, 6.25 million in ’18, and $7.5 million in ’19. He also has a $9 million club option for 2020 with a $1.75 million buyout and an $11 million club option for ’21 with a $250,000 buyout.

The rest of Tuesday’s action…

St. Louis Cardinals (Carlos Martinez) @ New York Mets (Noah Syndergaard), 4:05 PM EDT [Game One]

St. Louis Cardinals (Jaime Garcia) @ New York Mets (Bartolo Colon), TBD [Game Two]

Colorado Rockies (Chad Bettis) @ Baltimore Orioles (Chris Tillman), 7:05 PM EDT

Seattle Mariners (Felix Hernandez) @ Pittsburgh Pirates (Francisco Liriano), 7:05 PM EDT

San Diego Padres (Andrew Cashner) @ Toronto Blue Jays (Marcus Stroman), 7:07 PM EDT

Chicago Cubs (Kyle Hendricks) @ Chicago White Sox (James Shields), 7:10 PM EDT

Detroit Tigers (Mike Pelfrey) @ Boston Red Sox (Steven Wright), 7:10 PM EDT

Philadelphia Phillies (Jerad Eickhoff) @ Miami Marlins (Tom Koehler), 7:10 PM EDT

Washington Nationals (Gio Gonzalez) @ Cleveland Indians (Danny Salazar), 7:10 PM EDT

Oakland Athletics (Sonny Gray) @ Texas Rangers (Nick Martinez), 8:05 PM EDT

Arizona Diamondbacks (Patrick Corbin) @ Milwaukee Brewers (Matt Garza), 8:10 PM EDT

Atlanta Braves (Lucas Harrell) @ Minnesota Twins (Ervin Santana), 8:10 PM EDT

New York Yankees (CC Sabathia) @ Houston Astros (Doug Fister), 8:10 PM EDT

Los Angeles Angels (Tyler Skaggs) @ Kansas City Royals (Dillon Gee), 8:15 PM EDT

Cincinnati Reds (Cody Reed) @ San Francisco Giants (Matt Cain), 10:15 PM EDT

Cardinals place Trevor Rosenthal on the disabled list

ST. LOUIS, MO - JUNE 18: Closer Trevor Rosenthal #44 of the St. Louis Cardinals pitches against the Texas Rangers in the ninth inning at Busch Stadium on June 18, 2016 in St. Louis, Missouri.  (Photo by Dilip Vishwanat/Getty Images)
Dilip Vishwanat/Getty Images
Leave a comment

The Cardinals have placed reliever Trevor Rosenthal on the 15-day disabled list with inflammation in his right shoulder, MLB.com’s Jenifer Langosch reports. The club recalled Dean Kiekhefer from Triple-A Memphis.

Thus continues a terrible 2016 for Rosenthal, who lost his grip on the closer’s role last month. The right-hander has recorded the save in 14 of 18 chances with a 5.13 ERA and a 48/27 K/BB ratio in 33 1/3 innings. Seung-hwan Oh has handled save situations  for the Cardinals in July.

As the Cardinals are playing a doubleheader against the Mets on Tuesday, the club also recalled Sam Tuivailala to serve as the 26th man on the roster.