Dodgers P.R. Director: we want to give news out to because they’ll spin it the way we want


This is likely to anger a lot of folks. Dodgers Public Relations Director Joe Jareck is down in Sydney and had this to say about how teams release news:

Jareck said this about how the team prefers to get its news out: best to publish on its own website,, because then “we can spin it any way we want. You can tell the (in-house) writer, ‘Here do this’ and they’ll do it”

He has since backtracked and claimed he was talking about minor news and P.R. initiatives, but it wasn’t too strong a backtrack. He admitted he was talking about spinning trades and things too.

Can the people be spun? Well, sometimes. As Deadspin’s handling of this notes, reporters do work for the league, and they’re likely under the same sorts of pressures anyone is when it comes to reporting on their own company. If you want to hear about the day-to-day, the on-the-field product and feature stories about players, is going to be good for you (assuming your team’s person is a good one). You don’t go for them if you’re looking for some hearty “this owner is a cheapskate” rhetoric, a takedown of a player or a dismantling of the recent stadium deal.

But this is not some unique feature of reporters. Whether it’s an access issue or business dealings or sponsorships or any number of other things, newspapers and television outlets are often just as compromised in reporting on baseball teams. They’re just compromised in other ways than I won’t name names here, but there are some papers where coverage of the local nine puts Pravda to shame, and you know it’s about keeping the reporter in the team’s good graces. There are newspaper editorial boards and networks who, when it comes to large team issues like ownership and stadiums and broadcasting and things, will always be in the team’s camp. And while I’m throwing stones here, allow me to throw one at myself and admit that if there was a big scandal involving NBC or one of its personalities, even if it touched on baseball, you’d not likely get the hottest, sharpest take from me, even if I did try to find a way to deliver the basic facts. That’s business. It applies to baseball writers and commentators no matter who employs them.

As for I have read all of its reporters and writers and have met a great many of them, and I can say that there is a pretty large disparity between the best of the reporters and the not-so-good ones. If you’re a not so good one, you’re probably likely to be a bit lazy and just regurgitate press releases and if you do that long enough you’re going to look like a house organ. In many cases, however, — maybe most cases; it just varies by city and team — the reporter is just as good if not better than their newspaper counterparts. If I want Tigers skinny, I prefer Jason Beck. Indians: Jordan Bastian. Todd Zolecki with the Phillies is fantastic. Mark Sheldon and the Reds. For commentary Matt Leach and Richard Justice are excellent. This is not an exhaustive list, but just some of them who spring to mind.

All in all, yes, there is probably some truth there. I don’t think it applies as strongly as he thinks it does to reporter Ken Gurnick who seems to be pretty straightforward when it comes to his reporting, but generally speaking, yes, teams probably do feel safer talking to folks because they feel — erroneously or otherwise — that they have some recourse if they don’t like how the story plays. I don’t think that means they’re unreliable or malleable like Jareck says here — my observation is that the people do their job pretty damn well and on generally the same footing as their newspaper counterparts — but no, the team isn’t going to be ripped a new one by the guy.

I find Jareck’s second comment more interesting:

. . . “I’m of the belief we should give everything to — there are more eyeballs there. Gone are the days when The Los Angeles Times ruled the city.” He continued, “Very few [media] have that kind of influence anymore. So I’m of the view of giving it to our own website which is double or triple what the readership of the Los Angeles Times is in print and online.”

I like this because (a) he has something of a point here, even if he overstates it; and (b) it’s right in line with something I’ve been saying about news coverage for a long time. Specifically, that “commodity news” — the basic facts of injuries, lineups, trades or anything that the team knows first — is becoming less important for media companies. Teams (and governments and businesses) are increasingly in-housing this stuff and, as such, those who aren’t in-house should focus on non-commodity news and reporting. Don’t tell us what the news nugget is, tell us what it means, why it’s significant or why it’s misleading. Don’t tell us what the player said after the game, tell us what makes the player tick and what he says when he’s not in some guarded environment like a press conference. Let the P.R. savvy teams control what they can control and stake your voice and reputation on the things they cannot.

I hate that Jareck said this the way he did, because it’s likely to lead to a lot of people to become skeptical or disparging with respect to some excellent reporters and most of them don’t deserve that. No small amount of this will come from people who work for newspapers who have always, to some degree or another, resented the people, have barred them from their professional organizations and who grouse behind reporters’ backs about them and their enterprise (yes, I’ve heard this).

But he did say it. And that little downside notwithstanding, there are some pretty important takeaways here about how the media operates in the 21st century and, to some extent, how maybe it should operate.

Kyle Schwarber is the feel-good story of the 2016 postseason

CLEVELAND, OH - OCTOBER 26:  Kyle Schwarber #12 of the Chicago Cubs reacts after hitting an RBI single to score Ben Zobrist #18 (not pictured) during the fifth inning against the Cleveland Indians in Game Two of the 2016 World Series at Progressive Field on October 26, 2016 in Cleveland, Ohio.  (Photo by Ezra Shaw/Getty Images)
Ezra Shaw/Getty Images
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Most baseball fans and even the Cubs had resigned themselves to most likely not seeing Kyle Schwarber in game action until spring training next year after he suffered a gruesome knee injury in a collision with teammate Dexter Fowler back in early April. Schwarber suffered a fully-torn ACL and LCL in his left leg.

To the surprise of everyone, including manager Joe Maddon, Schwarber was cleared by doctors to play if the Cubs wanted to put him on the World Series roster. So they did. And, boy, are they glad they did it. In preparation, Schwarber saw over 1,000 pitches from machines and pitchers in the Arizona Fall League.

Schwarber essentially crammed for the final exam and unlike most students who do it, it has panned out well thus far. No one was expecting him to look outstanding against Indians ace Corey Kluber in Game 1, but in his first at-bat — his first in the majors since suffering the injury in April — Schwarber worked a 3-1 count before eventually being retired on strikes. Schwarber came back up in the fourth and drilled a Kluber sinker to right field for a two-out double.

In the seventh inning, facing one of the American League’s two scariest left-handed relievers in Andrew Miller, Schwarber worked a full count before drawing a walk. During the regular season, Miller walked exactly one lefty batter. Schwarber made it two. Schwarber would face Miller again in the eighth, going ahead 2-1 before ultimately striking out. He finished 1-for-3 with a walk and a double in the Cubs’ 6-0 loss. Considering the circumstances, that’s amazing.

Schwarber continued his great approach in Game 2 in what turned out to be a 5-1 victory. He struck out against Trevor Bauer in the first inning, but returned to the batter’s box in the third inning and singled up the middle to knock in the Cubs’ second run. Schwarber made it 3-0 in the fifth when he singled up the middle again, this time off of Bryan Shaw, to make it 3-0. Facing Danny Salazar in the sixth, Schwarber drew a four-pitch walk to put runners on first and second base with two outs. Finally, he struck out against Dan Otero in his eighth-inning at-bat, finishing the evening 2-for-4 with a pair of RBI singles and a walk.

But now, as the Cubs return to Chicago for World Series Games 3, 4, and 5 at Wrigley Field, they have to contest with National League rules, a.k.a. no DH. Will Maddon risk Schwarber’s subpar defense to put his dangerous bat in the lineup? Even if Schwarber is not put in the starting lineup, he can at least serve as a dangerous bat off the bench late in the game when the Indians send out their trio of relievers in Shaw, Miller, and closer Cody Allen. At any rate, what Schwarber has done already in the first two games of the World Series is mighty impressive.

Jake Arrieta flirts with no-hitter, pitches Cubs past Indians 5-1 in World Series Game 2

CLEVELAND, OH - OCTOBER 26:  Jake Arrieta #49 of the Chicago Cubs throws a pitch during the first inning against the Cleveland Indians in Game Two of the 2016 World Series at Progressive Field on October 26, 2016 in Cleveland, Ohio.  (Photo by Gene Puskar - Pool/Getty Images)
Gene Puskar - Pool/Getty Images

Cubs starter Jake Arrieta pitched into the sixth inning before allowing his first hit. Behind his strong performance, the Cubs were able to take down the Indians 5-1 in Game 2 of the World Series to even things up at one game apiece.

Unlike their Game 1 performance against Corey Kluber, the Cubs’ offense was ready early. Kris Bryant singled with one out in the first inning against Indians starter Trevor Bauer and promptly scored when Anthony Rizzo drilled a double down the right field line. The Cubs would score again in the third with a two-out rally as Rizzo walked, then Ben Zobrist and Kyle Schwarber hit consecutive singles to center field, plating one run to make it 2-0.

With Zach McAllister returning to the mound for the fifth after relieving Bauer in the fourth, he walked Rizzo, then gave up a triple to Zobrist. The Cubs continued to press their foot on the gas, with Schwarber hitting another RBI single. After Jason Kipnis committed a fielding error on a Willson Contreras grounder — what should’ve been the final out of the inning — McAllister walked Jorge Soler to load the bases, then walked Addison Russell to force in a run, pushing the Cubs’ lead to 5-0.

Arrieta had a first-inning scare, issuing back-to-back two-out walks, but he escaped the jam and seemed to be on cruise control until the sixth inning. He got Carlos Santana to fly out to lead off the sixth, continuing his no-hit bid, but Kipnis broke it up with a double to right field. After getting Francisco Lindor to ground out, pushing Kipnis to third base, Arrieta uncorked a wild pitch, helping the Indians score their first run of the game. Arrieta then served up a single to Mike Napoli, which proved to be the end of the line. Manager Joe Maddon came out to replace him with lefty Mike Montgomery. Montgomery ended the bottom of the sixth by inducing a weak ground out from Jose Ramirez.

Montgomery struck out the first two batters he faced in the seventh, then got into a bit of hot water by yielding a single to Brandon Guyer, then walking Game 1 hero Roberto Perez. Carlos Santana, however, struck out to end what would be the Indians’ last real chance to get back in the ballgame.

Montgomery remained in the game in the bottom of the eighth. He struck out Kipnis, got Lindor to ground out, then gave up a line drive single to Napoli before Maddon pulled the plug. Closer Aroldis Chapman entered to face Ramirez. As expected, Chapman got Ramirez to whiff on a fastball to send the game to the ninth.

In the bottom of the ninth, Chapman fanned Rajai Davis and got Coco Crisp to ground out for two quick outs. He walked Guyer on five pitches but ended the game as rain drizzled onto Progressive Field by getting Perez to ground out to shortstop.

The World Series is now headed back to Wrigley Field. The two clubs will enjoy a day off on Thursday to travel. Game Three will be played at 8:00 PM EDT on Friday. The Indians will send Josh Tomlin to the hill while the Cubs will counter with Kyle Hendricks.