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Dodgers P.R. Director: we want to give news out to MLB.com because they’ll spin it the way we want

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This is likely to anger a lot of folks. Dodgers Public Relations Director Joe Jareck is down in Sydney and had this to say about how teams release news:

Jareck said this about how the team prefers to get its news out: best to publish on its own website, Dodgers.com, because then “we can spin it any way we want. You can tell the (in-house) writer, ‘Here do this’ and they’ll do it”

He has since backtracked and claimed he was talking about minor news and P.R. initiatives, but it wasn’t too strong a backtrack. He admitted he was talking about spinning trades and things too.

Can the MLB.com people be spun? Well, sometimes. As Deadspin’s handling of this notes, MLB.com reporters do work for the league, and they’re likely under the same sorts of pressures anyone is when it comes to reporting on their own company. If you want to hear about the day-to-day, the on-the-field product and feature stories about players, MLB.com is going to be good for you (assuming your team’s MLB.com person is a good one). You don’t go for them if you’re looking for some hearty “this owner is a cheapskate” rhetoric, a takedown of a player or a dismantling of the recent stadium deal.

But this is not some unique feature of MLB.com reporters. Whether it’s an access issue or business dealings or sponsorships or any number of other things, newspapers and television outlets are often just as compromised in reporting on baseball teams. They’re just compromised in other ways than MLB.com. I won’t name names here, but there are some papers where coverage of the local nine puts Pravda to shame, and you know it’s about keeping the reporter in the team’s good graces. There are newspaper editorial boards and networks who, when it comes to large team issues like ownership and stadiums and broadcasting and things, will always be in the team’s camp. And while I’m throwing stones here, allow me to throw one at myself and admit that if there was a big scandal involving NBC or one of its personalities, even if it touched on baseball, you’d not likely get the hottest, sharpest take from me, even if I did try to find a way to deliver the basic facts. That’s business. It applies to baseball writers and commentators no matter who employs them.

As for MLB.com: I have read all of its reporters and writers and have met a great many of them, and I can say that there is a pretty large disparity between the best of the MLB.com-employed reporters and the not-so-good ones. If you’re a not so good one, you’re probably likely to be a bit lazy and just regurgitate press releases and if you do that long enough you’re going to look like a house organ. In many cases, however, — maybe most cases; it just varies by city and team — the MLB.com reporter is just as good if not better than their newspaper counterparts. If I want Tigers skinny, I prefer Jason Beck. Indians: Jordan Bastian. Todd Zolecki with the Phillies is fantastic. Mark Sheldon and the Reds. For commentary Matt Leach and Richard Justice are excellent. This is not an exhaustive list, but just some of them who spring to mind.

All in all, yes, there is probably some truth there. I don’t think it applies as strongly as he thinks it does to Dodgers.com reporter Ken Gurnick who seems to be pretty straightforward when it comes to his reporting, but generally speaking, yes, teams probably do feel safer talking to MLB.com folks because they feel — erroneously or otherwise — that they have some recourse if they don’t like how the story plays. I don’t think that means they’re unreliable or malleable like Jareck says here — my observation is that the MLB.com people do their job pretty damn well and on generally the same footing as their newspaper counterparts — but no, the team isn’t going to be ripped a new one by the MLB.com guy.

I find Jareck’s second comment more interesting:

. . . “I’m of the belief we should give everything to Dodgers.com — there are more eyeballs there. Gone are the days when The Los Angeles Times ruled the city.” He continued, “Very few [media] have that kind of influence anymore. So I’m of the view of giving it to our own website which is double or triple what the readership of the Los Angeles Times is in print and online.”

I like this because (a) he has something of a point here, even if he overstates it; and (b) it’s right in line with something I’ve been saying about news coverage for a long time. Specifically, that “commodity news” — the basic facts of injuries, lineups, trades or anything that the team knows first — is becoming less important for media companies. Teams (and governments and businesses) are increasingly in-housing this stuff and, as such, those who aren’t in-house should focus on non-commodity news and reporting. Don’t tell us what the news nugget is, tell us what it means, why it’s significant or why it’s misleading. Don’t tell us what the player said after the game, tell us what makes the player tick and what he says when he’s not in some guarded environment like a press conference. Let the P.R. savvy teams control what they can control and stake your voice and reputation on the things they cannot.

I hate that Jareck said this the way he did, because it’s likely to lead to a lot of people to become skeptical or disparging with respect to some excellent MLB.com reporters and most of them don’t deserve that. No small amount of this will come from people who work for newspapers who have always, to some degree or another, resented the MLB.com people, have barred them from their professional organizations and who grouse behind MLB.com reporters’ backs about them and their enterprise (yes, I’ve heard this).

But he did say it. And that little downside notwithstanding, there are some pretty important takeaways here about how the media operates in the 21st century and, to some extent, how maybe it should operate.

Jenrry Mejia: “It is not like they say. I am sure that I did not use anything.”

New York Mets' Jenrry Mejia reacts after getting the last out against the Milwaukee Brewers during the ninth inning of a baseball game Friday, July 25, 2014, in Milwaukee. The Mets won 3-2. (AP Photo/Jeffrey Phelps)
AP Photo/Jeffrey Phelps
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Mets reliever Jenrry Mejia was permanently suspended on Friday after testing positive for a third time for a performance-enhancing drug. The right-hander is maintaining his innocence, as ESPN’s Adam Rubin notes in quoting Dominican sports journalist Hector Gomez. Mejia said, “It is not like they say. I am sure that I did not use anything.”

Mejia has the opportunity to petition commissioner Rob Manfred in one year for reinstatement to Major League Baseball. However, he must sit out at least two years before becoming eligible to pitch in the majors again, which would mean Mejia would be 28 years old.

Over parts of five seasons, Mejia has a career 3.68 ERA with 162 strikeouts and 76 walks over 183 1/3 innings. He was once a top prospect in the Mets’ minor league system and a top-100 overall prospect heading into the 2010 and ’11 seasons.

Bryce Harper on potential $400 million contract: “Don’t sell me short.”

Bryce Harper
AP Photo/Nick Wass
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Nationals outfielder Bryce Harper is at least three years away from free agency, but people are already contemplating just how large a contract the phenom will be able to negotiate, especially after taking home the National League Most Valuable Player Award for his performance this past season.

When the likes of David Price and Zack Greinke are signing for over $200 million at the age of 30 or older, it stands to reason that Harper could draw more as a 26-year-old if he can maintain MVP-esque levels of production over the next several seasons. $400 million might not be enough for Harper, though, as MLB.com’s Jamal Collier reports. He said, “Don’t sell me short,” which is a fantastic response.

During the 2015 season, Harper led the majors with a .460 on-base percentage and a .649 slugging percentage while leading the National League with 42 home runs and 118 runs scored. He also knocked in 99 runs for good measure. Harper and Ted Williams are the only hitters in baseball history to put up an adjusted OPS of 195 or better (100 is average) at the age of 22 or younger.

Frankie Montas out 2-4 months after rib resection surgery

Chicago White Sox pitcher Frankie Montas throws against the Detroit Tigers in the first inning of a baseball game in Detroit, Wednesday, Sept. 23, 2015. (AP Photo/Paul Sancya)
AP Photo/Paul Sancya
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Per Eric Stephen of SB Nation’s True Blue LA, the Dodgers announced that pitching prospect Frankie Montas will be out two to four months after undergoing rib resection surgery to remove his right first rib.

The Dodgers acquired Montas from the White Sox in a three-team trade in December 2015 that also involved the Reds. The 22-year-old made his big league debut with the Pale Hose last season, allowing eight runs on 14 hits and nine walks with 20 strikeouts in 15 innings across two starts. Montas had spent the majority of his season at Double-A Birmingham, where he posted a 2.97 ERA with 108 strikeouts and 48 walks in 112 innings.

MLB.com rated Montas as the 95th-best prospect in baseball, slipping a few spots from last year’s pre-season ranking of 91.

Athletics acquire Khris Davis in trade with Brewers

Milwaukee Brewers' Khris Davis swings on a home run during the eighth inning of a baseball game against the San Diego Padres on Tuesday, July 23, 2013, in Milwaukee. (AP Photo/Morry Gash)
AP Photo/Morry Gash
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The Brewers’ rebuild continues, as the club announced on Twitter the trade of outfielder Khris Davis to the Athletics in exchange for catcher Jacob Nottingham and pitcher Bubba Derby. MLB.com’s Jane Lee reports that the A’s have designated pitcher Sean Nolin for assignment to create room on the 40-man roster for Davis.

Davis, 28, was the Brewers’ most valuable remaining trade chip. He blasted 27 home runs while hitting .247/.323/.505 in 440 plate appearances this past season in Milwaukee. Adding to his value, Davis won’t become eligible for arbitration until after the 2016 season and can’t become a free agent until after the 2019 season. In Oakland, Davis will give the Athletics more reliability as Coco Crisp was injured for most of last season and is now 36 years old. Though he doesn’t have much of a career platoon split, Davis split time in left field with the left-handed-hitting Gerardo Parra last season. It’s unclear if the A’s will utilize him in a platoon as well.

With Davis out of the picture, Domingo Santana is a leading candidate to start in left field for the Brewers, GM David Stearns said, per Tom Haudricourt of the Milwaukee Journal Sentinel.

Nottingham, 20, started the 2015 season in the Astros’ system but went to the Athletics in the Scott Kazmir deal. He hit an aggregate .316/.372/.505 at Single-A, showing plenty of promise early in his professional career. With catcher Jonathan Lucroy on his way out of Milwaukee, the Brewers are hoping Nottingham can be their next permanent backstop.

Derby, 21, made his professional debut last season after the Athletics drafted him in the sixth round. Across 37 1/3 innings, he yielded seven runs (five earned) on 24 hits and 10 walks with 47 strikeouts. He’s obviously a few years away from the majors, but the Brewers are looking for high upside.