The Dodgers on pay-TV-only is the culmination of Walter O’Malley’s dream

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This year, for the first time ever, you will not be able to watch the Dodgers on television in the Los Angeles area with a set of rabbit ears on your TV. It’s cable or satellite only thanks to the launch of their new channel, SportsNetLA. I’ve seen some amount of consternation about this on the part of Dodgers fans, but really, this is how it was meant to be all along.

I say that because I am currently re-reading “Lords of the Realm,” John Helyar’s essential book about the business of baseball. And I do mean essential. It’s impossible to understand how baseball works as a business — how and why the owners, union, commissioner and TV networks do what they do and why — without understanding how baseball developed as a business over the past century or so. Most of what you read about these subjects from me and others is informed by the stuff in “Lords of the Realm,” but it is so much more entertaining and understandable when you take it all in in one book.

Heylar reminds us that one of Walter O’Malley’s ideas about how to keep the Dodgers in Brooklyn was to capture revenues from fans who were moving out of the city and to the suburbs and were loathe to come back to Ebbets Field due to parking concerns and worries about crime and the like. How to do this? Pay TV. Pay TV in the 1950s, you ask? Oh yeah. People were talking about it. Specifically, O’Malley and a man named Matty Fox were talking about it:

O’Malley was also intrigued by pay TV. He’d met a fellow named Matty Fox, who was trying to make that embryonic technology a commercial reality. He and O’Malley hatched a plan in which Fox’s company, called Skiatron, would put Dodgers games on pay TV at a cost of one dollar a game for viewers. Skiatron would get two thirds of the gross, the Dodgers one third, and in this way the huge base of fans who couldn’t squeeze into Ebbets Field would be harvested.

This wouldn’t work in New York, however, because the Yankees and Giants each broadcast half their games for free and it was determined that the market just wouldn’t be there.  But the idea still intrigued O’Malley. Later, when he was considering Los Angeles, one of the many enticements was that there was no other televised baseball in southern California, and that he and Skiatron could put Dodgers games on pay TV in that “lush, virgin territory,” to use Heylar’s term.

More to the point, O’Malley used the promise of pay TV to lure the Giants to San Francisco along with him, which was key, because a move out west was far more feasible for two teams than just one. O’Malley had been working on Giants owner Horace Stoneham to go west too. Then:

O’Malley clinched it by bringing along Matty Fox for a meeting with Stoneham. Fox talked about Skiatron’s big plans in San Francisco, and Stoneham heard the sweet sounds of money. Ka-ching.

Eventually Skiatron went belly-up when movie theater operators ganged up on it when they saw the threat to their business. Approval for pay TV in California was shot down in a statewide referendum. Later, Skiatron ran into SEC troubles as a result of promising more than it could deliver. Cable was put off a couple of decades.

But the idea of putting the Dodgers on pay TV is certainly an old one. One that predates the team’s arrival in Los Angeles. And which, actually, helped move the team there in the first place.

Report: Diamondbacks acquire Steven Souza from Rays in part of three-team deal

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Update (6:35 PM ET): This is a three-team deal also involving the Diamondbacks, per Nick Piecoro of the Arizona Republic. The Diamondbacks will receive outfielder Steven Souza from the Rays and second baseman Brandon Drury will head to the Yankees. Lefty reliever Anthony Banda will go to the Rays, Piecoro adds. The Diamondbacks will also receive prospect Taylor Widener from the Yankees, per Joel Sherman of the New York Post.

Souza, 28, is earning $3.55 million in his first of three years of arbitration eligibility, so the Rays are presumably saving money in moving him. Last season, Souza hit a productive .239/.351/.459 with 30 home runs, 78 RBI, 78 runs scored, and 16 stolen bases in 617 plate appearances. Souza’s arrival almost certainly pushes Yasmany Tomas out of a starting gig.

Drury, 25, has played a handful of positions in his brief major league career. Last year, he played second base in Arizona, batting .267/.317/.447 with 13 home runs and 63 RBI in 480 PA.

Banda, 24, made his major league debut last season, posting an ugly 5.96 ERA with a 25/10 K/BB ratio in 25 2/3 innings. The peripherals suggest he pitched better than his ERA indicated.

Widener, 23, was selected by the Yankees in the 12th round of the 2016 draft. This past season with High-A Tampa, he pitched 119 1/3 innings and posted a 3.39 ERA with a 129/50 K/BB ratio. MLB Pipeline rated Widener as the 14th-best prospect in the Yankees’ system.

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Robert Murray of FanRag Sports reports that the Rays will acquire second base prospect Nick Solak from the Yankees. The Yankees’ return is presently not known.

Solak, 23, was selected by the Yankees in the second round of the 2016 draft. He spent last season between High-A Tampa and Double-A Trenton, hitting a combined .297/.384/.452 with 12 home runs, 53 RBI, 72 runs scored, and 14 stolen bases.

MLB Pipeline ranked Solak as the eighth-best prospect in the Yankees’ system and the fifth-best second base prospect in baseball, praising him for his ability to hit line drives as well as his speed.