Walter O'Malley

The Dodgers on pay-TV-only is the culmination of Walter O’Malley’s dream

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This year, for the first time ever, you will not be able to watch the Dodgers on television in the Los Angeles area with a set of rabbit ears on your TV. It’s cable or satellite only thanks to the launch of their new channel, SportsNetLA. I’ve seen some amount of consternation about this on the part of Dodgers fans, but really, this is how it was meant to be all along.

I say that because I am currently re-reading “Lords of the Realm,” John Helyar’s essential book about the business of baseball. And I do mean essential. It’s impossible to understand how baseball works as a business — how and why the owners, union, commissioner and TV networks do what they do and why — without understanding how baseball developed as a business over the past century or so. Most of what you read about these subjects from me and others is informed by the stuff in “Lords of the Realm,” but it is so much more entertaining and understandable when you take it all in in one book.

Heylar reminds us that one of Walter O’Malley’s ideas about how to keep the Dodgers in Brooklyn was to capture revenues from fans who were moving out of the city and to the suburbs and were loathe to come back to Ebbets Field due to parking concerns and worries about crime and the like. How to do this? Pay TV. Pay TV in the 1950s, you ask? Oh yeah. People were talking about it. Specifically, O’Malley and a man named Matty Fox were talking about it:

O’Malley was also intrigued by pay TV. He’d met a fellow named Matty Fox, who was trying to make that embryonic technology a commercial reality. He and O’Malley hatched a plan in which Fox’s company, called Skiatron, would put Dodgers games on pay TV at a cost of one dollar a game for viewers. Skiatron would get two thirds of the gross, the Dodgers one third, and in this way the huge base of fans who couldn’t squeeze into Ebbets Field would be harvested.

This wouldn’t work in New York, however, because the Yankees and Giants each broadcast half their games for free and it was determined that the market just wouldn’t be there.  But the idea still intrigued O’Malley. Later, when he was considering Los Angeles, one of the many enticements was that there was no other televised baseball in southern California, and that he and Skiatron could put Dodgers games on pay TV in that “lush, virgin territory,” to use Heylar’s term.

More to the point, O’Malley used the promise of pay TV to lure the Giants to San Francisco along with him, which was key, because a move out west was far more feasible for two teams than just one. O’Malley had been working on Giants owner Horace Stoneham to go west too. Then:

O’Malley clinched it by bringing along Matty Fox for a meeting with Stoneham. Fox talked about Skiatron’s big plans in San Francisco, and Stoneham heard the sweet sounds of money. Ka-ching.

Eventually Skiatron went belly-up when movie theater operators ganged up on it when they saw the threat to their business. Approval for pay TV in California was shot down in a statewide referendum. Later, Skiatron ran into SEC troubles as a result of promising more than it could deliver. Cable was put off a couple of decades.

But the idea of putting the Dodgers on pay TV is certainly an old one. One that predates the team’s arrival in Los Angeles. And which, actually, helped move the team there in the first place.

Jason Kipnis diagnosed with a strained rotator cuff

CLEVELAND, OH - NOVEMBER 02:  Jason Kipnis #22 of the Cleveland Indians celebrates after scoring a run on a wild pitch thrown by Jon Lester #34 of the Chicago Cubs (not pictured) during the fifth inning in Game Seven of the 2016 World Series at Progressive Field on November 2, 2016 in Cleveland, Ohio.  (Photo by Elsa/Getty Images)
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Indians second baseman Jason Kipnis has been diagnosed with a strained rotator cuff in his right shoulder, MLB.com’s Jordan Bastian reports. Kipnis has received a cortisone shot and will be shut down from throwing for the next four to five days.

There’s a lot of spring left, so it’s perfectly sensible for the Indians to play it safe with their star player. The club already had Kipnis on a shoulder strengthening program.

Kipnis, 29, helped the Indians to the playoffs after batting .275/.343/.469 with 23 home runs, 92 RBI, 91 runs scored, and 15 stolen bases in 688 plate appearances during the regular season last year. He then helped the Indians reach Game 7 of the World Series against the Cubs, where they were eventually stopped, as he provided a .741 OPS including four homers and eight RBI in 15 playoff games.

Report: Cardinals are scouting Cuban outfielder Luis Robert

ST. LOUIS, MO - APRIL 25: Baseballs sit in the St. Louis Cardinals dugout prior to a game between the Pittsburgh Pirates and the St. Louis Cardinals at Busch Stadium on April 25, 2014 in St. Louis, Missouri. (Photo by David Welker/Getty Images)
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According to Derrick Goold of the St. Louis Post-Dispatch, the Cardinals are keeping an eye on outfield prospect Luis Robert. The 19-year-old left his native Cuba last November and is expected to command interest from multiple MLB teams as he approaches free agency. Goold adds that the Cardinals sent scouts to evaluate Robert’s workouts in the Dominican Republic as recently as last week.

There’s still a good chance that the club won’t get a shot at signing him; as Craig mentioned last month, it seems likely that Major League Baseball won’t declare Robert a free agent until after June 15. By July 2, the new Collective Bargaining Agreement’s policies on international bonuses will go into effect, handcuffing teams with the maximum penalty for bonuses to a $300,000 signing figure for any available international prospect. It’s designed to effectively take away those teams’ abilities to sign additional international talent, and the Cardinals have already spent a reported $9.35 million in bonuses on Venezuelan outfielder Victor Garcia, Cuban outfielders Jonatan Machado and Randy Arozarena and Cuban right-hander Johan Oviedo.

Until the cutoff in mid-June, the Cardinals are likely to continue actively scouting other international talent, including Robert. MLB.com’s Jesse Sanchez quotes an anonymous National League scouting director who describes Robert as the No. 2 talent behind Japanese wunderkind Shohei Otani. The 19-year-old hit .286/.319/.397 with a .716 OPS during a 16-game run in the Canadian-American League in 2016, following up an impressive three-year tenure with the Ciego de Avila in the Cuban National Series from 2013-2015.