Walter O'Malley

The Dodgers on pay-TV-only is the culmination of Walter O’Malley’s dream

50 Comments

This year, for the first time ever, you will not be able to watch the Dodgers on television in the Los Angeles area with a set of rabbit ears on your TV. It’s cable or satellite only thanks to the launch of their new channel, SportsNetLA. I’ve seen some amount of consternation about this on the part of Dodgers fans, but really, this is how it was meant to be all along.

I say that because I am currently re-reading “Lords of the Realm,” John Helyar’s essential book about the business of baseball. And I do mean essential. It’s impossible to understand how baseball works as a business — how and why the owners, union, commissioner and TV networks do what they do and why — without understanding how baseball developed as a business over the past century or so. Most of what you read about these subjects from me and others is informed by the stuff in “Lords of the Realm,” but it is so much more entertaining and understandable when you take it all in in one book.

Heylar reminds us that one of Walter O’Malley’s ideas about how to keep the Dodgers in Brooklyn was to capture revenues from fans who were moving out of the city and to the suburbs and were loathe to come back to Ebbets Field due to parking concerns and worries about crime and the like. How to do this? Pay TV. Pay TV in the 1950s, you ask? Oh yeah. People were talking about it. Specifically, O’Malley and a man named Matty Fox were talking about it:

O’Malley was also intrigued by pay TV. He’d met a fellow named Matty Fox, who was trying to make that embryonic technology a commercial reality. He and O’Malley hatched a plan in which Fox’s company, called Skiatron, would put Dodgers games on pay TV at a cost of one dollar a game for viewers. Skiatron would get two thirds of the gross, the Dodgers one third, and in this way the huge base of fans who couldn’t squeeze into Ebbets Field would be harvested.

This wouldn’t work in New York, however, because the Yankees and Giants each broadcast half their games for free and it was determined that the market just wouldn’t be there.  But the idea still intrigued O’Malley. Later, when he was considering Los Angeles, one of the many enticements was that there was no other televised baseball in southern California, and that he and Skiatron could put Dodgers games on pay TV in that “lush, virgin territory,” to use Heylar’s term.

More to the point, O’Malley used the promise of pay TV to lure the Giants to San Francisco along with him, which was key, because a move out west was far more feasible for two teams than just one. O’Malley had been working on Giants owner Horace Stoneham to go west too. Then:

O’Malley clinched it by bringing along Matty Fox for a meeting with Stoneham. Fox talked about Skiatron’s big plans in San Francisco, and Stoneham heard the sweet sounds of money. Ka-ching.

Eventually Skiatron went belly-up when movie theater operators ganged up on it when they saw the threat to their business. Approval for pay TV in California was shot down in a statewide referendum. Later, Skiatron ran into SEC troubles as a result of promising more than it could deliver. Cable was put off a couple of decades.

But the idea of putting the Dodgers on pay TV is certainly an old one. One that predates the team’s arrival in Los Angeles. And which, actually, helped move the team there in the first place.

Minor League Baseball established a political action committee to fight paying players more

DURHAM, NC - JULY 28:  The Chicago White Sox play the Most Valuable Prospects during the championship game of the 2011 Breakthrough Series at the Durham Bulls Athletic Park on July 28, 2011 in Durham, North Carolina.  Most Valuable Prospects won 17-2 over the Chicago White Sox. (Photo by Sara D. Davis/Getty Images)
Sara D. Davis/Getty Images
5 Comments

Josh Norris of Baseball America reports that Minor League Baseball has established a political action committee to continue fighting against a lawsuit brought by a group of former minor league players seeking increased wages and back pay.

You may recall that, earlier this year, two members of Congress — Republican Brett Guthrie of Kentucky and Democrat Cheri Bustos of Illinois — introduced H.R. 5580 in the House of Representatives. Also known as the “Save America’s Pastime Act,” H.R. 5580 sought to change language in Section 13 of the Fair Labor Standards Act of 1938. In doing so, minor leaguers wouldn’t have been covered under a law that protects workers who are paid hourly. Minor League Baseball publicly endorsed the bill. Bustos withdrew her support after receiving widespread criticism.

The whole thing started when Sergio Miranda filed a lawsuit in 2014, accusing Major League Baseball teams of colluding to eliminate competition. The lawsuit challenged the reserve clause, which binds minor leaguers into contracts with their teams for seven years. That suit was dismissed in September 2015. However, another lawsuit was filed in October last year — known as Senne vs. the Office of the Commissioner of Baseball — alleging that minor leaguers were victims of violations of state and federal minimum wage laws. Senne et. al. suffered a setback this summer when U.S. Magistrate Judge Joseph Spero of the U.S. District Court in San Francisco dismissed class certification. That essentially meant that the players could not file a class-action lawsuit. As a result, the players’ legal team led by Garrett Broshuis amended their case to only include players who play in one league for an entire season. As Norris notes, that means that the included players’ experiences are uniform enough for inclusion in a class-action lawsuit.

So that’s why Minor League Baseball established a political action committee (PAC). A PAC, for the unfamiliar, is an organization created with the intent of raising money to defeat a particular candidate, legislation, or ballot initiative. In other words, they’re getting serious and want Capitol Hill’s help.

Minor League Baseball president Stan Brand said, “Because of procedurally what has happened in the Congress and the difficulties in getting legislation, we’ve got to adjust to that. We were lucky. We had the ability because of the depth of the relationships and involvement in the communities to not have to worry about that. And now we do, I think. The PAC . . . gives us another tool to re-enforce who we are and why we’re important.”

Norris mentions in his column that Phillies minor league outfielder Dylan Cozens received the Joe Baumann Award for leading the minors with 40 home runs. That came with an $8,000 prize. Cozens said that the prize was more than he made all season. The minor league regular season spanned from April 7 to September 5, about six months. Athletes aren’t paid in the other six months which includes offseason training and spring training. They are also not paid for participating in instructional leagues and the Arizona Fall League. Minor leaguers lack union representation, which is why their fight for fair pay has been such an uphill battle.

Report: White Sox, Nationals making “strong progress” on a Chris Sale deal

CHICAGO, IL - SEPTEMBER 27:  Starting pitcher Chris Sale #49 of the Chicago White Sox deliivers the ball against the Tampa Bay Rays at U.S. Cellular Field on September 27, 2016 in Chicago, Illinois.  (Photo by Jonathan Daniel/Getty Images)
Jonathan Daniel/Getty Images
8 Comments

Jon Heyman of FanRag Sports reports that the White Sox and Nationals are making “strong progress” on a trade involving ace Chris Sale. Most reports coming out on Monday night suggest that a deal isn’t likely to be consummated until Tuesday at the earliest.

Sale, 27, has pitched in the majors over parts of seven seasons. He owns a career 74-50 record with a 3.00 ERA and a 1,244/260 K/BB ratio in 1,110 innings. The lefty will earn $12 million in 2017, then has a club option for 2018 worth $12.5 million with a $1 million buyout as well as a 2019 club option worth $13.5 million with a $1 million buyout. Relative to what he would earn if he were a free agent today, Sale’s remaining salary is a bargain.

The Nationals would likely have to part with several of their top prospects. MLB Pipeline lists pitcher Lucas Giolito, outfielder Victor Robles, and pitcher Reynoldo Lopez in the club’s top-three.

Adding Sale would arguably give the Nationals claim to the best starting rotation in baseball as he would join 2016 NL Cy Young Award winner Max Scherzer and Stephen Strasburg.

There are other teams in the mix for Sale. The Red Sox and Astros have also talked with the White Sox about the lefty’s services.